Last Updated: 2026.03.09
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Company Introduction
| Name: | G.U. CO., LTD. |
|---|---|
| Location: | 5F, 1-6-7 Ariake, Koto-ku, Tokyo 135-0063, Japan |
| Line of Business: | The design, manufacture and retail of GU brand clothing and other goods. |
| First Store Opening: | October, 2006 |
| Number of Stores: | 492 stores (As of November 30, 2025) |
| 100% consolidated subsidiary | |
Fashion Fun for Customers Worldwide
TOMOKAZU KUROSE
Executive Director, President, and
CEO, G.U. CO., LTD.
Group Senior Executive Officer,
FAST RETAILING CO., LTD.
Q. What have you been focusing on since becoming GU CEO?
GU is currently undergoing a period of transition into a new stage of growth. I served as COO of UNIQLO Taiwan and Vietnam and then COO of GU before becoming CEO in April 2025. I want to use my UNIQLO expertise and experience to establish the necessary platforms for creating a globally successful brand in the low-price apparel market. Annual sales for the GU brand, which skillfully balances low prices and fashion fun for everyone, expanded to ¥330.7 billion, primarily in Japan. In September 2024, GU opened its first international global flagship store, GU NY SOHO, as part of the brand's GO GLOBAL strategy. We are now accelerating GU's development into a truly international brand.
Specifically, we aim to clearly define GU brand value and to perfect GU products, store displays, and e-commerce operations, so that customers can enjoy the kind of fashion fun that only GU can provide. We are working to maximize sales by consolidating products that capture mass fashion trends and linking production, marketing, and sales displays. We also aim to maximize profits by improving production flexibility so as to eliminate product shortages and surpluses.
Since I became CEO in the second half of FY2025, GU has worked to streamline product offerings, improve sales plan accuracy, and build cooperative frameworks with factories to facilitate additional production with shorter lead times. We are also refreshing our store layout to incorporate customer feedback on convenience and fun styling.
Q. You have many years of international experience. What is the key to global success?
Wherever in the world we operate, the key to winning fans is to offer products that customers can enjoy, extend polite and friendly customer service, implement independent store management, and pursue community focused activities. This requires a change in the mindset of employees, who must listen to customer feedback firsthand and then act on it immediately. As the new CEO, I have clarified how the GU brand should be positioned: become the No. 1 fashion brand among young people, offer amazing prices, and present attractive styling. If you offer excitingly priced products that are extremely popular with young people and share new lifestyle ideas, anyone can enjoy fashion. GU also has attractive styling options that encourage customers to purchase coordinated outfits. I am confident we can generate great results if all of us fully grasp and implement this vision, so I spend a lot of time talking to our employees. We will work together as a company to promote the changes that will result in fashion fun for customers worldwide.
http://www.gu-global.com/
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