Last Updated: 2025.04.10
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Company Introduction
| Name: | G.U. CO., LTD. |
|---|---|
| Location: | 5F, 1-6-7 Ariake, Koto-ku, Tokyo 135-0063, Japan |
| Line of Business: | The design, manufacture and retail of GU brand clothing and other goods. |
| First Store Opening: | October, 2006 |
| Number of Stores: | 478 stores (As of February 28, 2025) |
| 100% consolidated subsidiary | |
Energizing GO GLOBAL Drive and Management Platform
GU opened its first international global flagship store in the USA, GU NY SOHO, in September 2024, along with its first nationwide online store. GU spearheaded this full-scale US expansion following the positive reception of its two-year pop-up store opened in New York in October 2022.
As part of its GO GLOBAL policy, in FY2024 GU created a new product division in New York and established new systems for utilizing the most up-to-date global trends in product development. In FY2024, revenue expanded and profit increased considerably, with revenue totaling ¥319.1 billion (YoY +8.1%) and operating profit reaching ¥33.7 billion (+28.9%) on the back of strong sales of products that capture global mass fashion trends, as well as greater supply chain efficiencies.
In FY2025, GU will accelerate efforts to become a truly global brand under its GO GLOBAL policy. The New York Product Headquarters will become a global headquarters, responsible not only for product development but also for marketing, developing appealing sales floors, and establishing a globally popular brand. New York is a diverse city and fashion hub. Expanding US operations from New York will help us succeed in these endeavors. GU carefully selects and delivers clothing that customers really need and want to wear. We make it easy to coordinate outfits that astutely balance design, quality, and price. We also create store displays that are intuitive and fun to navigate. American customers have noted how easy GU clothes are to select and style as well as the relaxed nature of the GU sales floor.
GU will face many challenges as it seeks to become a truly global brand. We will recruit and develop diverse talent and build an even stronger management team. We are also working on developing tailored local product mixes, improving the accuracy of our inventory planning, and building systems to facilitate flexible additional production orders. We will incorporate UNIQLO's wealth of experience and expertise to build a comparable future global GU network. We will compete on the world stage by maintaining a tight rein on product numbers and prices and maximizing GU's unique value as a brand that offers low-priced fashion fun for everyone.
http://www.gu-global.com/
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