Last Updated: 2025.09.24
UNIQLO Unveils Official Games Uniform for Swedish National Team Competing in the 2026 Winter Major Sporting Meet, Embodying the Themes of 'Grace. Strength. Unity.'
UNIQLO CO., LTD.
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UNIQLO today unveils the official apparel to be worn by the Swedish national team at the global sporting event scheduled to be held in Italy in 2026. This will be the fourth consecutive major event since the partnership was established in January 2019 at which UNIQLO provides official apparel to Sweden. This LifeWear collection, designed under the concept of "Grace. Strength. Unity.", will feature high functionality and comfort to withstand temperature fluctuations across multiple host cities, as well as a simple, beautiful and sophisticated design inspired by Swedish culture, to support the athletes' performance and unity.
Swedish athletes modeling their new uniforms
The partnership between the Swedish Olympic and Paralympic Committee and UNIQLO is now in its seventh year. To develop more comfortable clothing than in previous competitions, the materials have been improved and the fit has been adjusted down to the millimeter based on monitor tests and feedback from athletes. In addition to utilizing Uniqlo's signature high-performance materials, such as moisture-wicking and heat-generating HEATTECH, and the functional insulating material PUFFTECH that provides warmth, the partnership has incorporated Toray Industries' waterproof and breathable material 'Dermizax®' into jackets and pants for the opening and closing ceremonies. This special material achieves high levels of waterproofness, breathability, and low condensation, ensuring quality that can withstand the harsh winter climate.
UNIQLO's sustainability efforts when creating uniforms for the Swedish team are an important testing ground for future product development. In this official collection, we have expanded the use of recycled materials, incorporated new ways to disclose origin information, and will collect and reuse the uniforms after the event.
Comment from Tadashi Yanai, Chairman, President & CEO of UNIQLO parent company, Fast Retailing Co., Ltd
"We are delighted to have provided official apparel for the Swedish national team for four consecutive Games and to be able to support them through the power of clothing. We are also deeply grateful for our long-standing partnership with the Swedish Olympic and Paralympic Committees, which has enabled us to not only support the team at the Games, but to continue working together on initiatives to nurture the next generation. We look forward to seeing athletes wearing UNIQLO achieve brilliant results on the world stage in 2026."
Sustainability Initiatives
Approximately 42% of materials with low greenhouse gas emissions used.
Recycled padding is also adopted.
In this official collection, the proportion of materials with low greenhouse gas emissions used in all materials has significantly increased from about 33% at the 2022 Beijing event to about 42%. The high-performance padding PUFFTECH uses 50% recycled polyester and has been newly adopted for three items. The hybrid down coat incorporates 100% recycled down collected from UNIQLO stores and 50% recycled polyester functional padding. About 92% of the newly developed items for the collection are made of materials with low greenhouse gas emissions, including recycled materials for zippers and sewing threads.
24% reduction in greenhouse gas emissions compared to virgin materials.
By using about 42% recycled materials and materials with low greenhouse gas emissions, we have reduced greenhouse gas emissions related to the production of raw materials for the main materials by about 24% compared to using virgin materials. This initiative aims to reduce greenhouse gas emissions by improving material selection in collaboration with the Swedish team as part of our efforts to promote sustainability--an important pillar of our partnership and its uniform collections.
*Note: Virgin materials refer to materials that are produced based on traditional methods, whereby raw materials and are widely used. Greenhouse gas emissions are calculated with reference to registered information such as the Higg Material Sustainability Index (Higg MSI).
For the first time, UNIQLO has introduced product labels with QR codes to provide access to origin and recycling information for some of the official collection
This allows athletes to easily check information such as the country of sewing and the country of origin of the materials and return instructions after use using their smartphones. This is a trial initiative to explore new ways of disclosing information and promoting supply-chain transparency.
Official clothing for Sweden's teams
UNIQLO will provide LifeWear items suitable for all occasions, including ceremonies, travel, training, media appearances and time spent in the athletes' village. It will also provide competition apparel for freestyle skiing (Big air, Slopestyle, Moguls), snowboarding (Big air, Slopestyle), and curling.
Opening and closing ceremonies
Medal ceremony
Training
Competition wear for Moguls
Sweden's Official Uniform Special site
https://www.uniqlo.com/se/en/special-feature/sweden-olympic-paralympic-collection-2026
About UNIQLO TEAM SWEDEN
UNIQLO TEAM SWEDEN has been formed for the 2026 Winter Games. It consists of 19 top Swedish athletes slated to represent their nation at the coming major winter sports tournament in Italy, including three curling teams. Its role is to publicize worldwide UNIQLO's partnership with the Swedish Olympic and Paralympic Committee and its initiatives. Team members will also participate in the UNIQLO DREAM PROJECT, a sports event UNIQLO held in Sweden for young people and children and will appear in LifeWear promotional campaigns for UNIQLO.
Athlete Profiles of UNIQLO TEAM SWEDEN
SOC Athletes | |||
1 |
Ebba Andersson |
Women's Cross-Country Skiing |
Ebba Andersson made her senior international debut at the 2017 World Championships in Lahti. At the 2018 PyeongChang Olympics, she finished 4th in the skiathlon and won a silver medal in the relay. Since then, she has won multiple medals at the World Championships and is known for her strength and consistent performance in long-distance events. Major Achievements:
|
2 |
Anna Kjellbin |
Women's Ice Hockey |
Anna Kjellbin began her professional career with Linköping HC in 2010, winning the Riksserien (now SDHL) in 2014 and 2015. She transferred to HV71 in 2019 and contributed to their first-place finish in the 2019-2020 regular season. She competed in the 2022 Beijing Olympics. Major Achievements:
|
3 |
Walter Wallberg |
Men's Freestyle Skiing - Moguls |
Walter Wallberg made his Olympic debut at the 2018 Winter Olympics. He scored 83.23 in the men's moguls at the 2022 Beijing Winter Olympics, winning a gold medal. Major Achievements:
|
4 |
William Poromaa |
Men's Cross-Country Skiing |
William Poromaa is a promising young Swedish cross-country skier who won silver and bronze medals at the 2025 World Championships. He finished 4th in the relay at the 2022 Beijing Olympics and is known for his consistent performance in long-distance events. Major Achievements:
|
5 |
Niklas Edin |
Men's Curling |
This world-class team has won gold, silver, and bronze medals at the Olympics and six World Championships. Led by Niklas Edin, they have consistently performed well on the international stage. Major Achievements:
|
6 |
Anna Hasselborg |
Women's Curling |
This accomplished team won a gold medal at the 2018 PyeongChang Olympics and has won multiple medals at the World Championships. They are known for their high tactical skills and teamwork, consistently performing well in international competitions. Major Achievements:
|
SPC Athletes | |||
7 |
Ebba Årsjö |
Women's Alpine Skiing |
Ebba Årsjö is a top Swedish alpine skier who has won 2 gold medals at the World Championships and two gold medals at the 2022 Beijing Paralympics. She is known for her technical skills and consistency, regularly reaching the podium in various competitions. Major Achievements:
|
8 |
Zebastian Modin |
Men's Cross-Country Skiing, Biathlon |
Zebastian Modin started competing at the age of 13 and won his first Paralympic medal at 15. He is a star athlete representing Sweden in winter Paralympics. Major Achievements:
|
9 |
Curling team represented by Viljo Petersson Dahl |
Wheelchair Curling |
This Nordic team is known for their precise shots and calm strategy. They have consistently performed well at the World Championships and Paralympics, winning a silver medal at the 2022 Beijing Paralympics. Major Achievements:
|
About UNIQLO partnership with Sweden
In January 2019, UNIQLO became the Main and Official Clothing Partner of the Swedish Olympic and Paralympic Teams. It has also undertaken the UNIQLO DREAM PROJECT with Sweden's Olympic and Paralympic committees to provide opportunities for young people to learn about sports, with top athletes showing them how to stay active and healthy. By December 2024, around 67,045 children in Sweden participated in this initiative. UNIQLO and the two committees will continue engaging in activities that bring the power of clothing and sport to people the world over.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual's style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.1 trillion yen for the 2024 fiscal year ending August 31, 2024 (US $21.39 billion, calculated in yen using the end of August 2024 rate of $1 = 144.9 yen), Fast Retailing is one of the world's largest apparel retail companies, and UNIQLO is Japan's leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com/jp.
