Last Updated: 2022.09.28
UNIQLO Launches Second Phase of JOIN: THE POWER OF CLOTHING, a Campaign Supporting Action for a Better World - New campaign products available
UNIQLO CO., LTD.
to Japanese page
Global apparel retailer, UNIQLO, launched JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world, on July 1, 2022 in Japan. The second phase of this campaign, to be conducted at UNIQLO stores in Japan, the uniqlo.com online store, and at select overseas locations, will start on Monday, October 3, and continue through Monday, October 31.
The aim of the JOIN: THE POWER OF CLOTHING campaign is to encourage UNIQLO customers to be a part of its ongoing sustainability activities. The program aims to raise awareness among customers of global problems such as ocean pollution, and to inspire actions that make the world a better place.
During the campaign, when customers purchase UNIQLO fleece products made from 100% recycled polyester fabric, UNIQLO parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste*1.
*1up to 1 million USD.
In addition, from Monday, October 3, UNIQLO will sell a Furry Fleece Full-Zip Jacket (MENS, KIDS) with a design featuring "Doraemon Sustainability Mode", the UNIQLO Global Sustainability Ambassador.
Furry Fleece Full-Zip Jacket with "Doraemon Sustainability Mode" Motif
UNIQLO will sell a Furry Fleece Full-Zip Jacket, made from 100% recycled polyester fabric derived from plastic bottles and featuring a "Doraemon Sustainability Mode" motif. The small needlepoint design, suitable for both men and women, allows parents and children to coordinate their outfits.
Product Details
(*The following information is for the Japan market. Products for other markets to be announced as available.)
| Launch date | ： | October 3, 2022 (Monday) |
|---|---|---|
| Items | ： |
Doraemon Sustainability Mode Furry Fleece Full-Zip Jacket MENS XS-4XL, Made with recycled polyester fabric, equivalent to around 19 500ml plastic bottles*2, ¥2,990 KIDS 100-160cm, Made with recycled polyester fabric, equivalent to around 10 500ml plastic bottles*2, ¥1,990 |
| Availability | ： | All UNIQLO stores in Japan and the uniqlo.com online store |
*2 MENS L size (Asia) and KIDS 130cm size, 500ml 1 PET bottle＝25g, Calculated based on The Council for PET bottle Recycling Annual Report, P6 "Targets and results for weight reduction of designated PET bottles and 17 main types (FY2020)
Help reduce ocean garbage with purchases
During the campaign period from Monday, October 3 through Monday, October 31, when customers purchase the Doraemon Sustainability Mode Furry Fleece Full-Zip Jacket or other fleece products made from 100% recycled polyester fabric, UNIQLO parent company Fast Retailing will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean garbage*1.
List of Campaign Products
| Product Name | |
| MENS | Fluffy Yarn Fleece Full-Zip Jacket |
| MENS | Fleece Long-Sleeve Full-Zip Jacket |
| WOMENS | Fluffy Yarn Fleece Full-Zip Jacket |
| WOMENS | Light Pile-Lined Fleece Cardigan |
| KIDS | Fluffy Yarn Fleece Full-Zip Jacket |
| BABIES | Fluffy Yarn Fleece Jacket Long Sleeve |
| MENS | Doraemon Sustainability Mode Furry Fleece Full-Zip Jacket |
| KIDS | Doraemon Sustainability Mode KIDS Furry Fleece Full-Zip Jacket |
| MENS | Doraemon Sustainability Mode T- shirt |
| KIDS | Doraemon Sustainability Mode KIDS T- shirt |
| GOODS | Doraemon Sustainability Mode Pocketable Bag |
| GOODS | Doraemon Sustainability Mode Toy |
Special website to find out more about ocean garbage
UNIQLO continues to add new content to its special website to help customers learn about environmental issues and take action. Special features explore the issues surrounding ocean garbage that are happening now, and measures to reduce the amount of plastic waste.
Special website:
https://www.uniqlo.com/jointpoc
©Fujiko-Pro
Related links for reference
UNIQLO Sustainability
https://www.uniqlo.com/jp/ja/contents/sustainability/
Fast Retailing Sustainability Report
https://www.fastretailing.com/eng/sustainability/report/new.html
