Last Updated: 2026.08.13
UNIQLO Global Brand Ambassador Adam Scott Named Inaugural Recipient of the Spirit of Golf Award
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today congratulates its Global Brand Ambassador, professional golfer Adam Scott, on being named the inaugural recipient of the Spirit of Golf Award, established by The Royal and Ancient Golf Club of St Andrews (R&A), organizer of The Open Championship. The Spirit of Golf Award recognizes individuals who have made a significant contribution to the advancement of golf worldwide while embodying the values and traditions of the game, including integrity, respect, and passion. UNIQLO extends its heartfelt congratulations to Adam on this prestigious honor.
Adam Scott is widely recognized as the first Australian golfer to win the Masters Tournament and, in 2026, became only the second player in men's golf history to make 100 consecutive appearances in major championships. While continuing to compete at the highest level of the sport, he has also made enduring contributions to the game and its future development. Since welcoming Adam as a UNIQLO Global Brand Ambassador in 2013, UNIQLO has worked closely with him on product development and initiatives supporting the next generation of golfers. His commitment to excellence, integrity, and a spirit of continuous challenge strongly resonates with UNIQLO's philosophy of "Changing clothes. Changing conventional wisdom. Change the world."
Adam Scott commented: "I am honored to be the first recipient of the new R&A Spirit of Golf Award. As someone who has spent my entire life in the game of golf, it is so meaningful to be recognized for my impact on golf across the world, not only from a playing point of view but for also upholding values which are so integral to the sport."
Comment from Tadashi Yanai, Chairman, President and CEO of Fast Retailing: "I would like to extend my sincere congratulations to Adam Scott on receiving this honor. UNIQLO has had the privilege of working with Adam for more than thirteen years, during which we have admired not only his outstanding achievements as one of the world's leading golfers, but also his unwavering integrity, respect for others, and dedication to nurturing future generations. We are delighted to see his contributions to the game recognized on a global stage. Together with Adam, we will continue to expand opportunities through sport and contribute to a better society."
About the UNIQLO Global Brand Ambassador Program
UNIQLO partners with world-leading athletes as Global Brand Ambassadors to promote the UNIQLO brand and LifeWear concept. UNIQLO provides support that enables Global Brand Ambassadors to achieve their best performance and makes use of their professional insight to create LifeWear; the ultimate in everyday clothing, unparalleled in value, that improves the lives of all. UNIQLO also works with Global Brand Ambassadors to strengthen ties with society, and to develop communities around the world.
