Last Updated: 2026.03.26
DODGERS AND UNIQLO ANNOUNCE HISTORIC PARTNERSHIP - New partnership establishes "UNIQLO Field at Dodger Stadium"
UNIQLO CO., LTD.
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The Los Angeles Dodgers and global apparel retailer UNIQLO have agreed to a historic partnership, through which the two leaders will work together closely for the benefit of the Dodgers, their fans and UNIQLO customers everywhere, and the broader Los Angeles community. The partnership agreement includes a display of the name "UNIQLO Field at Dodger Stadium" in the ballpark.
Bringing together two world-class brands, each with loyal supporters around the globe, the alliance is the first major sports partnership for UNIQLO in the United States. Under the agreement, UNIQLO will have naming displays in various stadium locations including above the batter's eye in center field, on the facade beneath the press box, and on the grass along the baselines.
"With UNIQLO, we have established a historic partnership that we're very proud to present in our ballpark," said Stan Kasten, President & CEO, Los Angeles Dodgers. "UNIQLO is as distinguished in their field as the Dodgers are on ours. Both organizations aspire to be global leaders and to set the standard in our respective industries and communities."
Commenting on the news, Tadashi Yanai, UNIQLO Founder and Fast Retailing Group Chairman, said, "It is a great honor to partner with the Los Angeles Dodgers - such a prestigious, world-class team that innovates with the times. For everyone at UNIQLO, this is a dream partnership that brings people everywhere together. Like the Dodgers, UNIQLO aims to be No. 1 in the world. We look forward to teaming with the Dodgers to deliver new value to fans and customers in Los Angeles and the United States as we continue our work to become the most loved and most trusted brand here and around the world."
With a scope wider than typical sports sponsorships, the new partnership includes:
A focus on Dodgers fans
An in-stadium event will be hosted early in the coming season at UNIQLO Field at Dodger Stadium. This will be a large-scale event, introducing UNIQLO to thousands of Dodgers fans with giveaways of UNIQLO LifeWear items.
Efforts to engage UNIQLO customers
UNIQLO plans to create dedicated in store spaces at select locations in California, with a focus on the Los Angeles area, to showcase and promote the partnership.
A genuine commitment to the Los Angeles community
Joint contributions to the community will be an ongoing priority of the partnership. UNIQLO and the Dodgers are now working on a range of community-impact initiatives that specifically benefit the citizens and communities of Los Angeles, with a key focus on the next generation. Details will be announced around May.
