Last Updated: 2026.02.24
Emma Raducanu Joins UNIQLO as Global Brand Ambassador to Promote LifeWear Globally
Raducanu Will Also Work on Programs to Engage Young People and Help
Today's Youth Fulfill its Exceptional Potential to Shape the Future
UNIQLO CO., LTD.
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UNIQLO, the Japanese global apparel retailer, announces today a unique new partnership with Emma Raducanu, Britain's top-ranked female tennis player, and 2021 US Open winner-the first British woman to win a Grand Slam singles title since 1977. Raducanu joins UNIQLO as its newest Global Brand Ambassador and will represent UNIQLO at all tennis tournaments starting with the Indian Wells Open in the US in March.
Raducanu will work alongside other UNIQLO Global Brand Ambassadors, including tennis and wheelchair-tennis legends Roger Federer and Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett, to promote UNIQLO's LifeWear philosophy, which emphasizes the continuous pursuit of excellence, positive contribution to society, and support of the next generation. She will also work actively on designs and functions of her on-court apparel.
Speaking of the announcement, Raducanu said, "I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere."
Commenting on the announcement, Koji Yanai, Group Senior Executive Officer, Fast Retailing, said, "We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world."
As UNIQLO Global Brand Ambassador, Raducanu's primary role will be to represent UNIQLO and to promote LifeWear internationally through her tennis career. She will play an active role in designing her on-court apparel, and will participate in community-engagement activities worldwide, such as UNIQLO Next Generation Development Program coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through UNIQLO Peace for All and The Heart of LifeWear initiatives.
The UNIQLO Global Brand Ambassador Program
UNIQLO partners with world-leading people to promote its brand and LifeWear globally. Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement. They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.
In addition to Emma Raducanu, the UNIQLO Global Brand Ambassadors today are Roger Federer (Tennis), Kei Nishikori (Tennis), Shingo Kunieda (Wheelchair Tennis), Gordon Reid (Wheelchair Tennis), Ayumu Hirano (Snowboarding), Adam Scott (Golf), and Cate Blanchett (Actor).
www.uniqlo.com/jp/en/contents/ambassador/
