UNIQLO Celebrates 20 Years in Hong Kong, Reopening Expanded Mira Place Store on October 17 - Local Talents including Terence Lam and Chung Suet-ying join the celebration

This year, global apparel retailer UNIQLO, celebrates 20 years in Hong Kong. Since opening its first Hong Kong store at Mira Place in 2005, UNIQLO has journeyed alongside consumers. To express gratitude for their longstanding support, the brand has curated a series of special initiatives for its 20th anniversary. The iconic original UNIQLO store in Hong Kong, Mira Place, will be expanded and upgraded, marking a new chapter for UNIQLO in Hong Kong when it officially reopens on October 17.

Newly Expanded Mira Place Store
Spanning three floors with a total area of more than 27,000 sq ft - double its original size - the UNIQLO Mira Place store is now the largest UNIQLO in Kowloon. The store is the first in Kowloon to introduce such experiential services as UNIQLO COFFEE and RE.UNIQLO STUDIO, and one of the first locations outside Japan to feature Smart Lockers, significantly enhancing the O2O shopping experience. The newly expanded Mira Place Store also embraces the brand's global store renewal standards, featuring a clean and bright colour palette combined with digital displays and spacious product shelving to showcase a wide range of popular items, all designed to create a comfortable and relaxed shopping environment.

"Every Wear, Every Future" 20th Anniversary Campaign
UNIQLO has enlisted four local rising talents: singer-songwriter Terence Lam, Golden Horse Award-winning actress Chung Suet-ying, promising long jumper Rina Lin, and independent singer Dale, to lead this special anniversary campaign. Through their personal stories and creative styling with UNIQLO clothing - including knitwear, PUFFTECH and sweatshirts - the campaign illustrates how LifeWear integrates into and enriches daily life, embodying the brand's LifeWear philosophy.

Exclusive Limited-Edition Releases
The newly launched UNIQLO : C 2025 Autumn/Winter collection features a wine-red oversized sweatshirt and sweat wide pants that debuted in Hong Kong, Macau, and Taiwan before other markets, as well as special colourways of the women's short-sleeve cotton shirt and men's and women's HEATTECH extra warm cashmere-blend round neck t-shirt. What's more, the classic Uniqlo U AIRism Cotton Crew Neck T-Shirt will also debut special colours unique to Hong Kong, Macau, and Taiwan, adding distinctive touches to autumn and winter styling.

20th Anniversary and Mira Place Store and Reopening Offers:
To celebrate UNIQLO's 20th anniversary in Hong Kong and the expansion of the Mira Place Store, we will be rolling out a series of opening offers and interactive activities to share this milestone with our customers, including a chance to win autographed Gifts by Terence Lam. Stay tuned for more exciting details coming soon.

Campaign website:
https://www.uniqlo.com.hk/en_GB/feature-25fw-every-wear-every-future.html

UNIQLO Mira Place Store Overview

Address:: Mira Place 1, Tsim Sha Tsui, Yau Tsim Mong, Kowloon, Hong Kong
Business Hours:: Monday-Sunday, 11:00 AM - 10:00 PM
Sales Floor Area:: 27,000 square feet
(spanning multiple sections across three floors: Basement 1, Ground Floor, and 1st Floor)

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UNIQLO Celebrates 20 Years in Hong Kong, Reopening Expanded Mira Place Store on October 17 - Local Talents including Terence Lam and Chung Suet-ying join the celebration