Last Updated: 2021.09.16
UNIQLO Named as Official LifeWear for Laver Cup 2021 - Global Apparel Retailer to Provide Uniforms for All On-Site Staff and On-Court Roles
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO has been named Official LifeWear of the Laver Cup, sponsoring the 2021 event to be held at TD Garden, Boston, Massachusetts, from September 24-26. Under the agreement, UNIQLO will provide uniforms for all on-site staff at the event, include all on-court roles such as the Laver Cup ball kids, chair umpires and other tournament operations staff. A special logo has been created to communicate the UNIQLO sponsorship.
"We are pleased to help take tennis to new heights through our partnership with the Laver Cup." said Koji Yanai, Group Senior Executive Officer at UNIQLO parent company, Fast Retailing, and head of the UNIQLO 2020/2022 Olympic/Paralympic Project. "The Laver Cup has established itself as one of the most sought-after events on the tennis calendar. It's a team effort to host an event such as this, and we look forward to providing our LifeWear apparel to the on-court and off-court staff who all have important roles to make it possible."
Over the past few years UNIQLO has created strong connections within the tennis world. In 2018, it began a long-term partnership with 20-time Grand Slam Champion Roger Federer, a UNIQLO Global Brand Ambassador who promotes the brand and LifeWear around the globe. It was Federer's original goal to honor Australian tennis great Rod Laver and his fellow legends of the game that served as the catalyst for the creation of the Laver Cup.
Other UNIQLO Global Brand Ambassadors include Kei Nishikori, Shingo Kunieda and Gordon Reid, among others. UNIQLO is currently the title sponsor for the UNIQLO Wheelchair Tennis tour, and sponsor of the ITF Wheelchair Tennis Rankings.
The Laver Cup is played over three days, using an exciting team format, on a dramatic black court. The competition pits six of the best players from Europe against six of their counterparts from the rest of the World with tennis legends and great rivals Bjorn Borg and John McEnroe, current captains for Team Europe and Team World respectively.
For more information about the Laver Cup, visit LaverCup.com.
