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Last Updated: 2020.06.15

UNIQLO to Launch AIRism Mask in Japan on June 19 - New masks balance exceptional performance and comfort to help people stay healthy

UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today announces that it will launch the AIRism mask at all stores in Japan including its Japan online store on Friday, June 19. The company developed the face mask in response to feedback from numerous customers seeking a reusable, comfortable item that provides daily protection in these challenging times. The mask reflects the UNIQLO commitment to make everyone's life better through LifeWear, leveraging its unique technology to balance performance and comfort in items that are washable and can be worn throughout the year. UNIQLO is planning a phased launch of this product in markets outside of Japan, and details will be announced in each market closer to the time of introduction.

AIRism Mask

A Unique Triple Layer Structure Enhances Performance
The AIRism mask employs a triple-layer structure. A high-performance filter sits between the outer mesh fabric and the AIRism layer. The filter delivers a bacterial filtration efficiency of 99%, blocking droplets, bacteria, virus-contaminated particles, and pollen1. The outer mesh fabric has a UPF 40 rating, which means that it cuts 90% of ultraviolet rays.

1 Initial value:
Bacterial filtration efficiency of 99%
Testing Institution: Kaken Test Center General Incorporated Foundation
Test Name: ASTM F 2101, a standard test method for evaluating bacterial filtration efficiency

Pollen particle collection efficiency of 99%
Testing Institution: Kaken Test Center General Incorporated Foundation
Test Name: Pollen particle collection efficiency test

Retains High-Protection Filtering Even After Washing
Functionality was paramount in the development of the AIRism mask. UNIQLO noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact. The AIRism mask is machine washable, with regular household detergent. A testing institution proved that the filter inside the triple layer structure retains its efficacy after 20 washes2 at 40 degrees.

Precautions:
• UNIQLO recommends washing AIRism masks in a mesh bag.
• Avoid using bleach on the mask.
• Do not tumble dry.

Smooth on the Skin, Distinct from Non-woven or Cotton Masks
The AIRism mask is silky smooth on the skin. The inner AIRism layer prevents the stiffness or thickness felt when wearing a non-woven or cotton mask, and it continues to feel comfortable on your skin even after a long time of use.

AIRism masks will be sold in stores in Japan including the Japan online store as a regular item going forward. The initial offering will be a three-piece pack available for ¥990 (plus consumption tax), in white and in three sizes: small (for children), medium (for small adult faces), and large (for regular adult dimensions). Children should wear masks under adult supervision.

Listening to Customers and Continuously Improving the Mask
Today a mask has become an indispensable item to lead a healthy life and UNIQLO aims to offer its mask as part of the LifeWear concept of helping people enhance their daily lives. Even after the introduction of the first product, the company will continue to maximize customer feedback and improve the quality and functionality of the mask.

2 After washing 20 times at 40 degrees:
Bacterial filtration efficiency of 95%
Testing Institution: SGS-CSTC Standard Technical Services (Shanghai) Co., LTD.
Test Name: YY 0469-2011

Pollen particle collection efficiency of 98%
Testing Institution: Kaken Test Center General Incorporated Foundation
Test Name: Pollen particle collection efficiency test

Note:
UNIQLO does not guarantee that the mask safeguards completely against infection (infiltration). The AIRism Mask does not cool and can be worn throughout the year. The AIRism Mask should not be used during hard exercise or under harsh sunlight.

Merchandise information site https://www.uniqlo.com/jp/ja/contents/feature/airism-mask/

 

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