Last Updated: 2015.11.13
UNIQLO Achieves Number 1 in Sales in Apparel Category and Number 4 Overall in Alibaba Group Tmall Singles' Day Sales in China - Sales Doubled from Previous Year to More than 600 Million Yuan -
FAST RETAILING CO., LTD.
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UNIQLO achieved number one in sales in the apparel category for two years consecutively, and improved its position by one level since 2014 to number four overall, in the Tmall e-commerce Singles' Day Sales in China, on November 11. For UNIQLO this year's sales amounted to more than 600 million Chinese yuan, or approximately US $100 million, double the sales it achieved the year before. UNIQLO believes that it could reach these stellar results thanks to the popularity of its products among its large Chinese customer base.
Commenting on this occasion, Fast Retailing Chairman, President & CEO Tadashi Yanai said, "UNIQLO could achieve the number one position in the apparel category and the number four position overall this year thanks to our many loyal and appreciative customers in China, and for this I am truly grateful." He added, "We will accelerate the digitalization of our business and continue to build and grow our e-commerce not only in China, but worldwide, to be able to promote UNIQLO and our products to as many customers as possible."
UNIQLO views the Tmall Singles' Day Sales as an opportunity to express its appreciation to customers in China, by offering outstanding value through its LifeWear products that are made for all. The one day annual sale also allows the company to promote its latest products to a very wide customer base, including first time customers. Fall and winter items such as HEATTECH, Ultra Light Down and Fleece were most popular in this year's sale.
2015 Tmall Singles' Day Sales Top 10 Companies*
1. Xiaomi
2. Huawei
3. Suning
4. UNIQLO
5. Meizu
6. Haier
7. Sitrust
8. LinShiMuYe
9. Letv
10. VSENS
*Source: www.iwshang.com
