Last Updated: 2023.05.16
UNIQLO Launches New 'Doraemon Sustainability Mode' Products as Part of its JOIN: THE POWER OF CLOTHING Campaign
New designs available from June 5, with US$1 from every eligible product sold
donated to ACCU for ocean pollution educational activities
UNIQLO CO., LTD.
to Japanese page
On Monday June 5, UNIQLO will launch a range of newly designed, 100% recycled polyester products (T-shirts and a pocketable bag) featuring UNIQLO Global Sustainability Ambassador Doraemon in his green 'Sustainability Mode' appearance. Products featuring the famous cartoon character will be released to coincide with World Environment Day and the start of the summer 2023 round of JOIN: THE POWER OF CLOTHING, UNIQLO's campaign to encourage customer participation in sustainability activities.
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During the campaign period from June 5 (Monday) to July 4 (Tuesday), a donation will be made when customers purchase eligible UNIQLO products. For each Doraemon Sustainability Mode product sold -- as well as MENS and KIDS DRY-EX T-shirts, which are partially made from recycled polyester(*1) -- a donation of US$1 will be made to Asia-Pacific Cultural Centre for UNESCO (ACCU), which will be used for educational programs to teach children about the problem of ocean pollution.(*2) Doraemon Sustainability Mode products will be available from UNIQLO stores throughout Japan as well as from the online store.
1. The percentage of recycled polyester varies by product. WOMENS DRY-EX T-shirts are not included as they do not use recycled polyester. 2. Up to a maximum donation of US$1 million. The donor will be UNIQLO parent company Fast Retailing.
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Doraemon Sustainability Mode Products
| Launch Date: | June 5 (Monday), 2023 | |
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| Items: | Doraemon Sustainability Mode Crew Neck T-shirt (short sleeve) | 2 Designs |
| KIDS Doraemon Sustainability Mode Crew Neck T-shirt (short sleeve) | 1 Design | |
| Doraemon Sustainability Mode Pocketable Bag | 1 Design | |
| Availability: | UNIQLO Stores throughout Japan and via the online store *Please see the JOIN: THE POWER OF CLOTHING special website for products eligible for donations. | |
About JOIN: THE POWER OF CLOTHING
Launched in 2022, JOIN: THE POWER OF CLOTHING is a customer participation project by UNIQLO that connects the power of clothing with sustainable actions. The company hopes that through this project people will take an interest in the problem of ocean pollution, and that more opportunities for small individual actions will be created. On the JOIN: THE POWER OF CLOTHING website, UNIQLO has published content that teaches visitors about ocean pollution -- featuring interviews with experts, videos to learn more about the problem, and advice on reducing plastic waste in our daily lives. The website also includes a report of the donations collected during the 2022 round of the campaign, which totaled US$2 million.
JOIN: THE POWER OF CLOTHING Special Website: www.uniqlo.com/jp/en/contents/sustainability/jointpoc/
About ACCU (the Asia-Pacific Cultural Centre for UNESCO)
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The Asia-Pacific Cultural Centre for UNESCO (ACCU) was established in 1971 through the cooperation of the Japanese government and private sectors upon request from the United Nations Educational, Cultural, Scientific and Cultural Organization (UNESCO) to establish a core center to promote education and cultural exchange in the Asia-Pacific region.
Since its establishment, ACCU has implemented activities based on the UNESCO principle, "Peace must be founded upon the intellectual and moral solidarity of mankind." ACCU has cooperated with international organizations, government education agencies, industries and local communities to promote many activities reflecting local needs in educational cooperation, human resource development, and mutual understanding to contribute toward the realization of a peaceful and sustainable society where cultural diversity is respected.
https://www.accu.or.jp/en -
