Last Updated: 2010.03.04
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Brand Introduction
| Name: | Créations Nelson S.A.S. |
|---|---|
| Established: | October, 1997 |
| Location: | Paris, France |
| Line of Business: | The design, manufacture and retail of COMPTOIR DES COTONNIERS brand clothing for women and children. |
| Number of Stores*: | 377 stores (As of February 28, 2010) * including franchise stores |
Brand Introduction
COMPTOIR DES COTONNIERS’s story began in 1995 with the opening of two boutiques, one in Paris and one in Toulouse in the south of France. COMPTOIR DES COTONNIERS further developed its core values in 1997, when the brand presented its image embodied by real mothers and daughters selected through auditions held around the world. With a sense of natural authenticity, the brand’s designs keep today’s trends in mind while being constantly flattering. The brand’s preoccupation with detail and the desire to be different has also led it to develop exclusive prints and fabrics.
As of the end of February 2010, COMPTOIR DES COTONNIERS had 229 shops in France, 108 in other European countries, 38 in Asia and 2 points of sales in the United States, for a worldwide network of 377 shops.
COMPTOIR DES COTONNIERS became a member of the FAST RETAILING Group in fiscal 2005.
http://www.comptoirdesGrowth Strategy
In fiscal 2009, sales slightly declined at existing stores, and overall profit decreased because of the adverse effects of the deterioration in economic conditions in Europe. During the current fiscal year to August 2010, performance is expected to bottom out with help from increased management efficiency and new store openings in Europe, the United States and Asia, including Japan.
In Japan, COMPTOIR DES COTONNIERS JAPAN opened its first boutique in February 2006 and has subsequently expanded its network to 32 stores at the end of fiscal 2009, which are located mainly in department stores and downtown shopping areas.
Strategies going forward will include strengthening teamwork with Theory, which has a strong base in New York, and with FAST RETAILING. Also, to consolidate its position as a global brand, COMPTOIR DES COTONNIERS plans to accelerate the expansion of its store network in the United States and Asia.
