Last Updated: 2010.03.04
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Brand Introduction
| Name: | GOV RETAILING CO., LTD. |
|---|---|
| Established: | September, 2008 |
| Location: | Midtown Tower 7-1, Akasaka 9-chome, Minato-ku, Tokyo 107-6231 Japan |
| Line of Business: | The design, manufacture and retail of G.U. brand clothing and other goods. |
| Number of Stores*: | 93 stores (As of February 28, 2010) * G.U. stores only |
Brand Introduction
GOV RETAILING offers low-priced clothing throughout Japan under the brand name G.U. Having applied UNIQLO’s SPA (Specialty store retailer of Private label Apparel) business model, which fully integrates planning, design, production, inventory control, production adjustments and store operations, the company aims to establish a new type of low-priced apparel business model as never before seen in the Japanese market.
As of the end of February 2010, G.U. has 93 stores.
http://www.gu-japan.com/Growth Strategy
G.U. has shown explosive sales growth since the March 2009 launch of jeans priced at only ¥990. Sales have continued to rise, supported by the introduction of new lines such as ¥490 T-shirts and fleece tops. As a result, G.U. posted full-year profits in fiscal 2009. G.U. is aiming to open 50 new stores in fiscal 2010 and in the medium term generate ¥50 billion in sales with 200 stores by fiscal 2013.
