Last Updated: 2023.11.01
UNIQLO Extends Apparel Agreement with Swedish Ski Association, Strengthening Partnership Before Milano-Cortina 2026 Winter Games
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today announces it has extended an Official Supplier Agreement with the Swedish Ski Association for another year. The two parties concluded an accord in 2021 to support athletes and officials in Sweden's mogul team by supplying competition apparel and UNIQLO LifeWear for travel, training, and daily living.
Members of Sweden's mogul team, including Walter Wallberg and Filip Gravenfors
Sweden's mogul team performed very well last season. Highlights included Walter Wallberg finishing third overall and Filip Gravenfors securing a Rookie of the Year award. The new agreement extension reflects the Swedish Ski Association's conviction that UNIQLO apparel helped its athletes perform at their best.
The relationship between UNIQLO and the Swedish Ski Association has flourished since it began in 2021. Under the partnership, UNIQLO is developing items in consultation with the mogul team as it prepares for the Milano-Cortina 2026 Winter Games. The partners also work closely together on the UNIQLO DREAM PROJECT, an initiative to inspire children and youth to discover a love of sport. As part of this project, the partners jointly hosted WORLD MOGUL CAMP by UNIQLO, which included classes and contests for up-and-coming athletes.
Speaking of the extension, Koji Yanai, Group Senior Executive Officer at Fast Retailing, said, "I am delighted Sweden's mogul team has worn UNIQLO clothing since we began our agreement in 2021. Developing clothing in cooperation with world-class athletes helps UNIQLO to continue innovating our LifeWear for customers. Today's extension also means we can continue collaborating on initiatives that engage and develop young people though sport, such as our WORLD MOGUL CAMP by UNIQLO, held in Sapporo this year with Mr. Wallberg."
Robert Hansson, Sports Director of the Swedish Ski Association, said, "We appreciate UNIQLO's robust support through this partnership. UNIQLO again created some fabulous gear for this season, making detailed improvements through discussions and fittings with athletes. We look forward to our team performing even better than last season. We will keep working with UNIQLO to convey the joy and appeal of winter sports to people the world over."
Walter Wallberg said, "I love UNIQLO's mogul apparel, which handles all weather conditions well and enables us to do our best. I am impressed by the simple designs and quality of LifeWear and its diverse range. I hope to win the Golden Globe at the World Cup this season in UNIQLO clothing."
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About the apparel
As well as competition jackets and pants, UNIQLO is supplying around 20 other types of items to athletes from its core LifeWear collection, including outerwear, innerwear, and pants. In response to feedback from athletes, UNIQLO recolored jacket arms in competition wear from all navy to half white.Results of Swedish moguls athletes wearing UNIQLO apparel
2022/2023 World Cup (12 events)
Men: 1 Gold, 3 Silver, and 4 Bronze
Walter Wallberg: 3rd overall
Filip Gravenfors: Rookie of the Year
2023 World Championships
Walter Wallberg won silver in Moguls and bronze in Dual Moguls
2023 European Cup (12 events)
Men: 5 Gold, 2 Silver, and 4 Bronze
Women: 6 Gold, 4 Silver, and 6 Bronze -
Walter Wallberg and Filip Gravenfors in UNIQLO competition gear
About the Swedish Ski Association
Founded in 1908, it is one of Sweden's biggest and oldest sports federations in Sweden, with around 146,000 members across 1,300 sports clubs. The vision of the Association is summarized in the expression Best in the World, Everyone on Snow, and its main purpose is to encourage as many people as possible to find the joy and benefit of physical activation on snow, whether as a form of exercise or as an elite sport.
About Mogul Skiing
This is a freestyle skiing competition in which athletes ski down steep moguled courses. Scores are derived from turns, air rotations and jumps, and speed.
Partnership with the Swedish National Team--Special Feature Page
www.uniqlo.com/se/en/contents/feature/olympic-paralympic-collection/
