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Last Updated: 2022.11.19

UNIQLO Next Generation Development Program is a Global Effort Designed to Help Young People Through Sports and Creativity

UNIQLO CO., LTD.
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Global apparel retailer UNIQLO announces the launch of its UNIQLO Next Generation Development Program, a unique new global effort by the company designed to help young people around the world become their very best through sports and creativity. UNIQLO Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Adam Scott and Ayumu Hirano will lead a series of activities with the goal of inspiring and supporting young people everywhere as they grow into tomorrow's leaders.

Fast Retailing Group Senior Executive Officer Koji Yanai commented: "Through our new Next Generation Development Program we will strengthen our commitment and support toward the next generation of youth. Together with our global brand ambassadors, partners and sports organizations, we look forward to continue to generate a positive impact toward their future with learning opportunities through sports and creativity."

UNIQLO conducts its program with its six Global Brand Ambassadors and sports organizations such as the Japan Football Association (JFA), Japan Tennis Association (JTA), Swedish Olympic Committee (SOC) and Swedish Paralympic Committee (SPC), and most recently with former Major League Baseball player Ichiro Suzuki. The program aims to contribute to society, providing young people with opportunities to interact and learn from elite athletes. Events combine sports coaching and mentoring with education on topics like sustainability, inspiring young people to become their best, in sport and in life, as they grow into tomorrow's leaders.

UNIQLO is currently in development with Roger to create an exciting and unique global program that reflects his personal goals and future interests, as well as mutual interests in tennis, creativity and culture. More details will be announced at the appropriate time.

Programs with Global Brand Ambassadors

Roger Federer
UNIQLO and Roger Federer recently conducted a UNIQLO Next Generation Development Program youth clinic at the Laver Cup in London. The event was a huge success and both parties have now committed to continue and grow this initiative for future clinics that will take place at the next Laver Cups. Discussions are now underway to host similar inspirational clinics in other parts of the world.

Kei Nishikori

Program name:UNIQLO Japan Junior Tennis Championships (UJTC)
Schedule:Mid-December 2022
Location:United States
Details:The winners in the UJTC singles categories and the Best and Fairest award recipient will be invited to IMG Academy in the U.S. to practice with Kei Nishikori and play warm-up matches with global athletes.

Adam Scott

Program name:UNIQLO Adam Scott Junior Championship
Schedule:Around May 2023
Location:United States
Details:This junior golf tournament held with Adam Scott is cosponsored by the American Junior Golf Association. Participants will interact with Adam Scott, with clinics and events held that help young people to grow as golfers and people.

Ayumu Hirano

Program name:UNIQLO LifeWear Day with Ayumu Hirano
Schedule:Around March 2023
Location:Japan
Details:Young snowboarders will be invited to a practice session with Ayumu Hirano, who will provide mentoring and answer questions on their topics of interest.

Shingo Kunieda and Gordon Reid

Program name:Wheelchair Tennis Clinic at Japan Open
Schedule:April 2023
Location:Japan
Details:Clinic and panel session with Shingo Kunieda and Gordon Reid, in association with the International Tennis Federation.

Programs with the Japan Football Association (JFA)

JFA UNIQLO Soccer Kids is an open participation, mini soccer festival for preschool children six and under, organized by the Japan Football Association (JFA). Small teams of five or six play games with an emphasis on fun rather than winning. Special tournaments overseas are planned for spring 2023 to celebrate the 20th anniversary of the program.

https://www.jfa.jp/grass_roots/festival/kidsfestival-usk/

UNIQLO ICHIRO POST with Baseball Great Ichiro Suzuki

On November 14, 2022, UNIQLO launched UNIQLO ICHIRO POST, a new project conducted with baseball great Ichiro Suzuki for the development of the next generation by supporting children who are working to be their best. Through the words and actions of Ichiro, who has impressed many people since his playing days, we aim to create opportunities for children to discover their passion, whether in sports or other endeavors.

https://www.uniqloichiropost.com/

UNIQLO DREAM PROJECT with the Swedish Olympic and Paralympic Committee
On July 2020, UNIQLO, together with its partner, the Swedish Olympic and Paralympic Committee, launched the UNIQLO DREAM PROJECT, a sports-based initiative to inspire children and youth to discover a love of sport, through which they can lead more active, healthier lifestyles. The project builds on "Together for the Future", a shared commitment by the partners to create better tomorrows through sporting and apparel excellence. We have held sporting events across Sweden in conjunction with the Swedish top athletes. To date, some 35,600 children and 400 schools around Sweden have participated. UNIQLO plans to continue expanding such activities into new parts of the world.
https://www.uniqlo.com/se/en/contents/feature/olympic-paralympic-collection/

FOR REFERENCE: Next Generation Development activities conducted by UNIQLO in 2022

Adam Scott

Program name:UNIQLO Adam Scott Junior Championship
Date:Feb. 18 (Fri.) - 21 (Mon.) 2022
Location:River Ridge Golf Course (Suburbs of Los Angeles, United States)
Details:This junior golf tournament was held by UNIQLO and Adam Scott with support from the American Junior Golf Association. Through interaction with Adam Scott, participants gained opportunities to improve their golf game, as well as learn important values to grow as people.
Program name:Adam Scott Future Golfers Seminar
DateOct. 18, 2022 (Tue.)
LocationRokko Kokusai Golf Club (Kobe, Hyogo Prefecture)
DetailsThis seminar for next-generation golfers is customarily held during Adam Scott's visits to Japan. Adam Scott interacts with junior golfers through swing demonstrations, conversations about the Power of Clothing, and other topics.

Shingo Kunieda and Gordon Reid

Program name:Wheelchair Tennis Next Gen Development Program
Date:Jul. 3, 2022 (Sun.)
Location:Lee Valley Hockey and Tennis Centre (London, U.K.)
Details:This event was sponsored by the International Tennis Federation with the support of the Fast Retailing Foundation and cosponsored by UNIQLO. Through clinics and a panel session with Shingo Kunieda and Gordon Reid, participating juniors improved their tennis techniques, and learned the important attributes of a professional athlete, including humility, respect for others, and dedication.

Kei Nishikori

Program name:UNIQLO Japan Junior Tennis Championships (UJTC)
Date:Aug. 23 (Tue.) - 30 (Tue.) 2022
Location:ITC Utsubo Tennis Center (Nishi-ku, Osaka), Esaka Tennis Center (Suita, Osaka)
Details:UNIQLO has been a special supporter of the UJTC since fiscal 2022, with Kei Nishikori serving as special ambassador. During the tournament, as a measure for next-generation development, clinics were held for defeated contestants, along with events for local children to promote tennis. The winners of the singles categories and the Best and Fairest award recipient were invited to an overseas program, providing junior athletes with international experience and opportunity to train with Kei Nishikori.

Roger Federer

Program name:UNIQLO Next Generation Development Program with Roger Federer
Date:Sep. 20, 2022 (Tue.)
Location:The O2 Arena (London, U.K.)
Details:This clinic for junior British tennis players, sponsored by UNIQLO, was held ahead of the Laver Cup. Through practice and panel sessions with Roger Federer, participating juniors had the opportunity to learn tennis techniques and mental preparedness, in order to move closer to realizing their dreams.

For further information on the activities of UNIQLO Global Brand Ambassadors, please see:
https://www.uniqlo.com/jp/en/contents/ambassador/

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