Last Updated: 2022.08.23
UNIQLO to Open Pop-up Store in Warsaw in Fall - Establishing first physical presence in Poland
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today announces that it will open a pop-up store in Domy Towarowe Wars Sawa Junior, in the center of Warsaw, in the fall. This will mark the first time for UNIQLO to establish a physical presence in Poland.
Commenting on the announcement, Taku Morikawa, UNIQLO Europe CEO, said: "We are extremely pleased to be able to engage with customers in Poland for the first time in person and explain LifeWear - apparel that is created from our Japanese values of simplicity, quality and longevity. The decision to establish a physical presence in this new market builds on our experience of offering customers latest products via the UNIQLO Europe online store. Through our pop-up store we hope to gain a deeper understanding of the Polish market and use learnings to make long-term plans for the future."
Wars Sawa Junior is the perfect place to start a presence in the Polish market for the most popular international brands," said Scott Dwyer, Group Managing Director, Retail at Atrium European Real Estate, the owner of Wars Sawa Junior. "The location is right in the bustling city center, close to the city's busiest commuting hubs, business districts and most popular tourist attractions. This combination forms a special environment, where we believe UNIQLO will feel right at home. By working with brands such as UNIQLO, we wish to attract a new generation of customers that values a genuine relationship with brands and the ability to directly experience the products they offer."
Pop-up Store Overview
| Store name | : | UNIQLO POP-UP Wars Sawa Junior |
|---|---|---|
| Opening Date | : | Fall 2022, details to be announced at a later date |
| Address | : | Marszałkowska 104/122, Warsaw |
| Sales area | : | Approx. 800 square meters across two floors (GF-1F) |
| Product lineups | : | Women's, Men's, Kids and Babies |
| Website | : | https://www.uniqlo.com/eu/en/home |
While the new pop-up store will mark the first time for UNIQLO to have a physical presence in Poland, the company has been retailing LifeWear in the market for over six years via the UNIQLO Europe online store.
