Last Updated: 2022.04.28
UNIQLO Global Brand Ambassador Ayumu Hirano Recognized with Medal of Honor with Purple Ribbon
UNIQLO CO., LTD.
to Japanese page
UNIQLO congratulates Global Brand Ambassador Ayumu Hirano on receiving the Medal of Honor with Purple Ribbon from the Japanese government. The Medal of Honor with Purple Ribbon is awarded to individuals who achieve outstanding feats in art, culture, sports, and academic research.
Hirano has encouraged many people through his exceptional performance in this winter's competition. UNIQLO will continue to work with the accomplished athlete to promote its LifeWear concept of clothing designed to make people's lives richer and more comfortable, and contribute to the realization of a better society.
Comment from Ayumu Hirano
"I am truly grateful to be recognized with the Medal of Honor with Purple Ribbon. I believe that this award is not my achievement alone, but it is due to the cooperation of all of you who have always supported me. I am looking forward to continuing my snowboard training and taking on new challenges in the future.
Comment from Tadashi Yanai, UNIQLO Founder and Chairman, President and CEO of Fast Retailing
"I would like to offer my most sincere congratulations to Ayumu Hirano on receiving the Medal of Honor with Purple Ribbon. All of us were deeply moved by his courageous performance at this year's competition. We look forward to seeing him continue to excel in the future with his exceptional talent and sense. UNIQLO will continue to support him, and will continue to harness his perspective as a professional athlete to create LifeWear that makes people's lives richer and more comfortable."
