Last Updated: 2021.10.12
UNIQLO Signs Official Supplier Agreement with Swedish Ski Association to Provide Apparel to Mogul Team
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today announces that it has signed an Official Supplier Agreement with the Swedish Ski Association. Under this arrangement, UNIQLO will support athletes and officials of Sweden's mogul team by providing competition apparel and LifeWear for travel, training, and other aspects of daily living.
Members of Sweden's national mogul team in UNIQLO clothing
Commenting on the new agreement, Koji Yanai, Group Senior Executive Officer at Fast Retailing Co., Ltd., said, "The performances of top athletes wearing UNIQLO clothing in international sporting events greatly impressed us. We are pleased to support the athletes and officials of the Swedish mogul team. We look forward to the team doing its best on the world stage in UNIQLO apparel."
"We greatly appreciate UNIQLO's outstanding support," said Anders Olofsson, Sports Director of the Swedish Ski Association. "We believe that its LifeWear will bring out the best in our athletes and help them surpass expectations. Alongside UNIQLO, we will keep conveying the joy of winter sports to people everywhere and broaden the potential and appeal of sport."
The new agreement stemmed from the Association's high regard for the LifeWear concept of simple, high-quality everyday clothing that makes everyone's life better. As a result, UNIQLO collaborated with the Association and athletes to develop apparel for international winter sporting events. The mogul team will wear UNIQLO apparel for pre-camp, practices, and everyday living and in competition at all 15 World Cup and nine European Cup championships, starting with the 2021 FIS Freestyle Ski World Cup in Finland, which begins on December 4.
"UNIQLO will continue to work jointly with Swedish athletes competing worldwide to further develop LifeWear, in keeping with our commitment to create better, more comfortable, and more positive lifestyles through clothing," added Koji Yanai.
About the Swedish Ski Association
The Swedish Ski Association was founded in 1908 and is one of the biggest and oldest sports federations in Sweden, with approximately 146,000 members across 1,300 sports clubs in 23 districts. The vision of the Association is summarized in the expression Best in the World, Everyone on Snow, and its main purpose is to encourage as many people as possible to find the joy and benefit of physical activation on snow, whether as a form of exercise or as an elite sport.
