Recruitment Background

GU, one of the Fast Retailing Group’s flagship brands, has continued to grow by delivering products and services that meet customer expectations while incorporating the latest trends, guided by its brand message, “YOUR FREEDOM: The freedom to reinvent yourself.”We surpassed 300 billion yen in sales for the fiscal year ending August 2025, and as we approach our 20th anniversary in 2026—marked by the appointment of Francesco Risso as Creative Director—we are entering a new phase as a global brand.
We are currently working to clearly define GU’s brand value, enhance the quality of our products, retail spaces, and e-commerce, and provide the “GU essence” that allows customers to enjoy fashion to the fullest. As a result, the role of PR in conveying the appeal of fashion and styling to the world is becoming increasingly important. We are seeking someone who can lead this new branding initiative by sharing the GU brand’s values with the world while enjoying this phase of bold transformation together with us.

Department Overview

The PR Team within the Marketing Department, to which you will be assigned, fulfills two roles: Corporate PR and Fashion PR. Its mission is to communicate GU’s appeal from every angle—ranging from fashion-related topics such as products and styling to stores, social contribution activities, and corporate values—thereby fostering empathy and trust in the brand.

Job Description

Based on our brand message, “YOUR FREEDOM: The freedom to reinvent yourself,” you will communicate the appeal of each product and project to enhance GU’s branding and brand awareness and contribute to sales growth. Specifically, your responsibilities will include the following:

• Planning and managing media events, such as exhibitions and product launches, both domestically and internationally
• Securing media coverage through press releases and newsletters
• Planning strategies to secure coverage on TV, in newspapers, with publishers, and in online media
• Building relationships with media outlets and stakeholders (across all media platforms)
• Collaborating with GU PR representatives in overseas countries and regions to support the development and implementation of global PR strategies
• Risk management and crisis management on a global scale
• Visualizing the effectiveness of PR activities and providing internal feedback on media responses and insights

*The Job Description is subject to change within the scope of duties related to each department at headquarters due to department transfers or organizational changes.

Career Path

As the GU brand continues its global expansion, this role offers opportunities to lead brand communication in collaboration with overseas offices and provides an environment where you can broaden your scope of responsibility as a leader in the marketing and PR fields.

Required Experience, Skills, and Abilities: Experience in any of the following

• PR experience at a company in the fashion, cosmetics, or consumer goods industries
• Experience with PR projects for apparel or B2C products at a PR agency
• Experience in editing, marketing, or advertising at a fashion-related media outlet

Preferred Experience, Skills, and Abilities

• TOEIC score of 700 or higher, or equivalent English proficiency (for use in internal and external meetings and emails)

Company Name

GU Co., Ltd.

Employment Type

Full-time Employee (Permanent, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 6.56 million yen – 9.50 million yen (Monthly Salary: 410,000 yen – 540,000 yen)
• Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

Working Hours

Flexible work hours or managerial/supervisory position

• Flexible work schedule

Standard daily working hours: 8 hours; break: 1 hour
Core hours: 9:00 a.m. to 2:00 p.m.
Flexible hours…6:00 a.m.–9:00 a.m. and 2:00 p.m.–8:00 p.m. Overtime may be required

• Supervisors

Based on the working hours of the employee’s department; left to the employee’s discretion

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are considered workdays) Annual paid leave, special leave and bereavement leave, childcare and family care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social Insurance (Health Insurance, Employees’ Pension Insurance, Unemployment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits

Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan

Other

• We are actively hiring mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or for other positions within the Fast Retailing Group.

• Measures Against Secondhand Smoke: Smoking is prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
*While the Ariake Headquarters is the primary work location, you may be required to travel between offices depending on business needs.