Reason for Hiring:

Link Theory Japan, a luxury brand within the Fast Retailing Group—which operates UNIQLO—is dedicated to exceptional fit, fabrics, and style, as well as a spirit of exploration.Our flagship brand, Theory, is a contemporary fashion brand founded in New York City in 1997. It infuses its designs with the energy, dynamism, and sophistication that permeate the streets of New York, and continues to offer timeless everyday wear that never goes out of style.
Link Theory Japan is seeking a candidate to lead the development and execution of global and local branding strategies and plans to more widely communicate the brand and product values of Theory, Theory Men, and theory luxe, increase brand awareness, and secure the brands’ market position.

Department Overview:

The Marketing Department, to which you will be assigned, is tasked with accurately communicating Theory’s brand and product value to as many customers as possible and turning them into Theory fans.
The department is broadly organized into three teams: the “Brand Product Marketing Team,” which formulates and executes product marketing strategies to convey seasonal concepts and product appeal; the “Content Production and Communications Team,” which creates creative content based on these strategies and distributes it via e-commerce content, email marketing, and the app; and the “PR Team,” which handles communications across various media, including digital and social media.
In this role, you will work across these three teams to plan and execute digital marketing strategies.

Job Description：

Based on the brand mission, you will plan and execute differentiated digital marketing strategies for the short to medium-to-long term.
1. Develop seasonal digital marketing plans with the brand’s positioning in mind
2. Utilize global and local marketing assets to build brand awareness and acquire new customers through digital channels
3. Manage the brand’s own content distribution, digital advertising, and organic traffic to drive increased customer acquisition for the brand as a whole
4. Plan and lead initiatives to reach potential new customer segments in alignment with the brand mission

• Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.

Position Overview

• At Theory, we are confident that there is still significant room for growth on the global stage by communicating the intrinsic value of our products and brand even more effectively than we do today. However, as we are currently in the process of developing the strategies and systems to achieve this, you will have numerous opportunities to plan and execute initiatives from scratch—drawing inspiration from leading examples within the group, such as UNIQLO and GU. This is a challenging environment where you can directly contribute to business growth and feel the tangible results of your efforts.
• You’ll gain experience in using digital media to promote your own initiatives, spark public discussion, and drive significant business growth.
• You’ll communicate closely with various internal team members involved in the apparel business—such as those in product development and store staff—allowing you to plan and execute marketing initiatives while maintaining a holistic view of the business.
• You will initially join Theory Japan’s digital marketing department, where you will have the opportunity to excel as a leader in this field. Subsequently, potential career paths include becoming the overall head of Theory Japan (including e-commerce) or the head of digital operations at Theory Global.

Required Experience, Skills, and Abilities

GA4 operational skills and experience in any of the following areas

• At least 3 years of experience in digital marketing within the luxury, global, or cosmetics industries
• At least 3 years of experience with digital initiatives at an advertising agency

Ideal Candidate

• Individuals with a strong interest in apparel, fashion, and culture
• Someone who is open to taking on new challenges and approaches them with a positive attitude
• Someone who communicates constructively and supportively with others and has the ability to engage and involve those around them
• Skills in developing business plans based on customer insights
• Management experience is a plus
• English proficiency equivalent to a TOEIC score of 700 or higher, and experience using English in a business setting

Company Name

Link Theory Japan Co., Ltd.

Employment Type

Full-time Employee (Permanent Position, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 7.04 million yen – 8.64 million yen (Monthly Salary: 440,000 yen – 540,000 yen)
• Allowances: Regional allowance, commuting allowance, overtime allowance, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

Working Hours

Flexible work hours or managerial/supervisory position

• Flexible work schedule: Standard daily working hours of 8 hours, 1-hour break,

　core hours from 9:00 a.m. to 2:00 p.m.,
　flexible hours from 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM; overtime may be required

• Supervisors: Based on the working hours of their respective departments; left to the employee’s discretion

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are workdays); annual paid leave, special and bereavement leave, childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits and Programs

Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan

Other

• Our company actively recruits mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview performance, we may contact you to discuss other positions at different companies within the Fast Retailing Group.
• Measures Against Secondhand Smoke: As a general rule, smoking is prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY

*Depending on business needs, you may be required to travel between offices.
*Your location may be changed to a location designated by the company, including overseas locations.