Fast Retailing Careers

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Marketing and Business Management

Candidate for Digital Marketing Leader

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Brand TheoryTheory
Location Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY

*Please note that your work location may change depending on business needs, which may require you to commute between offices.
*Your location may be changed to a location designated by the company, including overseas locations.
Update Apr, 2 2026

Job Description

■Recruitment Background:
Link Theory Japan, a luxury brand within the Fast Retailing Group—which operates UNIQLO—is dedicated to a commitment to and exploration of exceptional fit, fabrics, and style.Our flagship brand, Theory, was founded in New York in 1997 as a contemporary fashion brand. It infuses its designs with the energy, dynamism, and sophistication that permeate the streets of New York, continuing to offer timeless everyday wear that never goes out of style.
Link Theory Japan is seeking a candidate to lead the development and execution of global and local branding strategies and plans to more widely communicate the brand and product values of Theory, Theory Men, and theory luxe, thereby increasing brand awareness and securing the brands’ market position.

■ Department Overview:
The Marketing Department, to which you will be assigned, is dedicated to accurately communicating Theory’s brand and product values to as many customers as possible and turning them into Theory fans.
The department is broadly organized into three teams: the "Brand Product Marketing Team," which formulates and executes product marketing strategies to convey seasonal concepts and product appeal; the "Content Production and Communication Team," which produces creative content based on these strategies and disseminates it through e-commerce content, email marketing, and the app; and the "PR Team," which handles communications across various media, including digital and social media.
In this role, you will work across these three teams to plan and execute digital marketing strategies.

■Job Description:
Based on the brand mission, you will be responsible for planning and executing differentiated digital marketing strategies for both the short and medium to long term.
1. Develop seasonal digital marketing plans with the brand’s positioning in mind
2. Utilize global and local marketing assets to build brand awareness and acquire new customers through digital channels
3. Manage content distribution, digital advertising, and organic traffic to drive overall brand customer acquisition
4. Plan and lead initiatives to reach potential new customer segments based on the brand mission
・The Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.

■ Position Overview
・At Theory, we are confident that there is still significant room for growth on a global scale by communicating the intrinsic value of our products and brand even more effectively than we do today. However, as we are currently in the process of developing the strategies and systems to achieve this, there are numerous opportunities to plan and execute initiatives from scratch, while drawing on best practices from other Group brands such as UNIQLO and GU. This is a challenging environment where you can directly contribute to business growth and experience that growth firsthand.
・You will gain experience in launching your own initiatives through digital media, generating buzz in the public sphere, and driving significant business impact.
・You will communicate closely with various internal team members involved in the apparel business—such as product development departments and store staff—and plan and execute marketing initiatives while maintaining a holistic view of the business.
・You will initially join Theory Japan’s digital marketing department, where you will have the opportunity to excel as a leader in this field. Subsequently, potential career paths include becoming the overall head of Theory Japan (including e-commerce) or the head of digital operations at Theory Global.

Qualifications

■ Required Experience, Skills, and Abilities
GA4 operational skills and experience in any of the following areas
・3+ years of experience in digital marketing within the luxury, global, or cosmetics industries
・3+ years of experience in digital initiatives at an advertising agency 

■ Ideal Candidate
・Individuals with a strong interest and passion for apparel, fashion, and culture
・Someone who is open to new challenges and approaches them with a positive attitude
・Someone who communicates constructively and supportively with others and has the ability to engage and involve their team
・Skills in developing business plans based on customer insights
・Management experience is a plus
・English proficiency equivalent to a TOEIC score of 700 or higher, and experience using English in a business setting

Work Conditions

■Company Name
Link Theory Japan Co., Ltd.

■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 7.04 million yen – 8.64 million yen (Monthly Salary: 440,000 yen – 540,000 yen)
・Allowances: Regional allowance, commuting allowance, overtime allowance, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.

■ Working Hours
Flexible work hours or managerial/supervisory positions
・Flexible work hours: Standard daily working hours of 8 hours, 1-hour break,
 Core hours: 9:00 AM–2:00 PM,
 Flexible hours: 6:00 AM–9:00 AM, 2:00 PM–8:00 PM; overtime work may be required
・Supervisors: Based on the working hours of the assigned department, with the decision left to the employee

■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which you belong)

■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits and Programs
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan

■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other positions or companies within the Fast Retailing Group.
・Measures Against Secondhand Smoke: Smoking is generally prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Location

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY

*Please note that your work location may require travel between offices depending on business needs.
*Your location may be changed to a location designated by the company, including overseas locations.

OPEN MID-CAREER POSITIONS