Entry
Return
| Brand |  Theory |
|---|---|
| Location |
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo |
| Update | Mar, 4 2025 |
Job Description
Background
Link Theory Japan, a luxury brand within the Fast Retailing Group, values style and inquisitiveness. Theory, the company's flagship brand, was established in New York in 1997 and is a fashion brand for contemporary women. Theory offers a wide range of styles based on the concept of "New Basic," incorporating subtle trends,
The brand offers a wide range of styles based on the concept of "New Basic," incorporating trendy and fashionable styles. The brand has gained a large following around the world by realizing "quality of materials" and "quality of silhouette" based on the idea of "clothes that let the wearer take the lead" rather than "clothes" themselves.
Theory Japan is looking for someone to lead the assembly and execution of global and local branding strategies and plans in order to communicate the brand and product values of Theory, Theory Men, and theory luxe more widely, raise awareness of the brand, and gain brand position. We are looking for someone who can lead the assembly and execution of global and local branding strategies and plans to communicate the brand value and product value of Theory Men and theory luxe more widely, increase awareness and gain brand position.
■Department Overview
The mission of the Marketing Department, to which you will be assigned, is to correctly communicate Theory's brand and product values to more customers and to make them Theory fans.
The Marketing Department consists of three teams: the Brand Product Marketing Team, which formulates and implements product marketing strategies to communicate seasonal concepts and product appeal; the Content Creation and Information Dissemination Team, which produces creative that embodies product marketing strategies and disseminates them through EC content, EDM, and applications; and the Theory Brand Product Marketing Team, which creates and executes product marketing strategies for the brand. The PR team is responsible for information dissemination through various media, including digital media and social media. This position is expected to be assigned to the PR Team.
Job Description
Based on the brand concept, this position will be responsible for all aspects of communication plans for each product and project, from planning to execution. Specifically, the following is assumed.
(1) Planning PR strategies in collaboration with the product marketing team and other marketing-related personnel
(2) Planning and operation of official social networking services (3) Creation of copywriting to increase recognition and brand appeal
(3) Planning and execution of events and promotions such as exhibitions and previews
(4) Establishment of various media relations (whether with newspapers, TV, or publishers) and cooperative relationships with various stakeholders
5) Visualization of the effects of PR activities and accurate feedback of external opinions and findings to the company, etc.
Characteristics of the Position
Theory is convinced that there is still room for growth to compete globally by communicating the value of its products and brands even more than before. While we are still in the process of developing strategies and systems to achieve this, there are many opportunities for you to plan and execute your own projects from the ground up, while referring to the leading examples within the group, such as UNIQLO and GU. This is a challenging environment where you can be directly involved in the growth of the business and experience growth.
You will have the opportunity to communicate your own plans not only through existing fashion media, but also through digital media, creating a buzz in the world and greatly influencing the business.
You will be able to communicate closely with product development departments, store staff, and various other members of the company related to the clothing business, and plan and execute marketing initiatives while keeping an eye on the overall business.
Link Theory Japan, a luxury brand within the Fast Retailing Group, values style and inquisitiveness. Theory, the company's flagship brand, was established in New York in 1997 and is a fashion brand for contemporary women. Theory offers a wide range of styles based on the concept of "New Basic," incorporating subtle trends,
The brand offers a wide range of styles based on the concept of "New Basic," incorporating trendy and fashionable styles. The brand has gained a large following around the world by realizing "quality of materials" and "quality of silhouette" based on the idea of "clothes that let the wearer take the lead" rather than "clothes" themselves.
Theory Japan is looking for someone to lead the assembly and execution of global and local branding strategies and plans in order to communicate the brand and product values of Theory, Theory Men, and theory luxe more widely, raise awareness of the brand, and gain brand position. We are looking for someone who can lead the assembly and execution of global and local branding strategies and plans to communicate the brand value and product value of Theory Men and theory luxe more widely, increase awareness and gain brand position.
■Department Overview
The mission of the Marketing Department, to which you will be assigned, is to correctly communicate Theory's brand and product values to more customers and to make them Theory fans.
The Marketing Department consists of three teams: the Brand Product Marketing Team, which formulates and implements product marketing strategies to communicate seasonal concepts and product appeal; the Content Creation and Information Dissemination Team, which produces creative that embodies product marketing strategies and disseminates them through EC content, EDM, and applications; and the Theory Brand Product Marketing Team, which creates and executes product marketing strategies for the brand. The PR team is responsible for information dissemination through various media, including digital media and social media. This position is expected to be assigned to the PR Team.
Job Description
Based on the brand concept, this position will be responsible for all aspects of communication plans for each product and project, from planning to execution. Specifically, the following is assumed.
(1) Planning PR strategies in collaboration with the product marketing team and other marketing-related personnel
(2) Planning and operation of official social networking services (3) Creation of copywriting to increase recognition and brand appeal
(3) Planning and execution of events and promotions such as exhibitions and previews
(4) Establishment of various media relations (whether with newspapers, TV, or publishers) and cooperative relationships with various stakeholders
5) Visualization of the effects of PR activities and accurate feedback of external opinions and findings to the company, etc.
Characteristics of the Position
Theory is convinced that there is still room for growth to compete globally by communicating the value of its products and brands even more than before. While we are still in the process of developing strategies and systems to achieve this, there are many opportunities for you to plan and execute your own projects from the ground up, while referring to the leading examples within the group, such as UNIQLO and GU. This is a challenging environment where you can be directly involved in the growth of the business and experience growth.
You will have the opportunity to communicate your own plans not only through existing fashion media, but also through digital media, creating a buzz in the world and greatly influencing the business.
You will be able to communicate closely with product development departments, store staff, and various other members of the company related to the clothing business, and plan and execute marketing initiatives while keeping an eye on the overall business.
Qualifications
Required Experience, Skills and Abilities
Experience in any of the following
At least 3 years of PR experience in the apparel industry, or PR and marketing experience at a cosmetics, consumer goods, or luxury brand company.
Experience in PR projects for B-to-C products at a PR agency
At least 5 years of experience in SNS planning and operation, influencer marketing, and support for digital initiatives at an advertising agency.
Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record company, or film distribution company
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Have the ability to communicate with and involve others.
English skills: TOEIC score of 700 or above, or equivalent.
Experience, skills, and abilities that are welcome
Experience using English at a business level
Experience in SNS planning and operation, influencer marketing, and digital strategy skills
Experience in any of the following
At least 3 years of PR experience in the apparel industry, or PR and marketing experience at a cosmetics, consumer goods, or luxury brand company.
Experience in PR projects for B-to-C products at a PR agency
At least 5 years of experience in SNS planning and operation, influencer marketing, and support for digital initiatives at an advertising agency.
Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record company, or film distribution company
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Have the ability to communicate with and involve others.
English skills: TOEIC score of 700 or above, or equivalent.
Experience, skills, and abilities that are welcome
Experience using English at a business level
Experience in SNS planning and operation, influencer marketing, and digital strategy skills
Work Condition
Company Name
Link Theory Japan Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 10.26-20.62 million yen (monthly salary: 570,000-1.14 million yen)
Regional allowance, commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00-14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits and programs
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas. (Smoking is prohibited during working hours, including breaks.)
Link Theory Japan Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 10.26-20.62 million yen (monthly salary: 570,000-1.14 million yen)
Regional allowance, commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00-14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits and programs
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas. (Smoking is prohibited during working hours, including breaks.)
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
