Recruitment Background

Link Theory Japan, a luxury brand within the Fast Retailing Group—which operates UNIQLO—is dedicated to exceptional fit, fabrics, and style, as well as a spirit of exploration.Our flagship brand, Theory, is a contemporary fashion brand founded in New York in 1997. It infuses its designs with the energy, dynamism, and sophistication that permeate the streets of New York, and continues to offer timeless everyday wear that never goes out of style.
Link Theory Japan is seeking a candidate to lead the development and execution of global and local branding strategies and plans to more widely communicate the brand and product values of Theory, Theory Men, and theory luxe, thereby raising brand awareness and solidifying the brands’ market position.

Department Overview

The Marketing Department, to which you will be assigned, is on a mission to accurately convey Theory’s brand and product value to as many customers as possible and turn them into Theory fans.
The Marketing Department consists of three teams: the “Brand Product Marketing Team,” which formulates and executes product marketing strategies to convey seasonal concepts and the appeal of products; the “Content Production and Communications Team,” which produces creative content based on these strategies and disseminates it through e-commerce content, email marketing, and the app; and the “PR Team,” which handles communications across various media, including digital and social media. This position is intended for assignment to the “PR Team.”

Job Description

Based on the brand concept, you will be responsible for the end-to-end management of communication plans for individual products and projects, from planning to execution. Specifically, your duties will include the following:
1. Collaborate with marketing stakeholders, including the Product Marketing Team, to develop PR strategies and tactics. Work to increase awareness of Theory’s flagship products and thereby enhance brand value.
2. Plan and manage official social media accounts; create copy that increases brand awareness and appeal.
3. Planning and executing events and promotions, such as trade shows and preview events.
4. Building cooperative relationships with various media outlets (including newspapers, TV, and publishers) and diverse stakeholders.
5. Visualize the effectiveness of PR activities and ensure accurate internal feedback on external feedback and insights, among other responsibilities.

Position Overview

• At Theory, we are convinced that there is still significant room for growth on the global stage by communicating the value of our products and brand even more effectively than we do today. However, as we are currently in the process of developing the necessary strategies and systems to achieve this, there are numerous opportunities to plan and execute initiatives from scratch—while drawing on best practices from other Group companies such as UNIQLO and GU. This is a challenging environment where you can directly contribute to business growth and truly feel the impact of your efforts.
• You’ll gain experience not only through existing fashion media but also by using digital media to share your own initiatives, spark public interest, and drive significant business growth.
• You’ll communicate closely with various members across the company involved in the apparel business—such as product development teams and store staff—and plan and execute marketing initiatives while maintaining a holistic view of the business.

Required Experience, Skills, and Abilities

Candidates must have experience in one of the following:

• At least 3 years of PR experience in the apparel industry, or PR and marketing experience at a company in the cosmetics, consumer goods, or luxury goods sectors
• Experience with PR projects for B2C products at a PR agency
• Experience supporting social media planning and operations, influencer marketing, and digital initiatives at an advertising agency
• Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record label, or film distribution company

Ideal Candidate

• Individuals with a strong interest in apparel, fashion, and culture
• Someone who is open to taking on new challenges and approaches them with a positive attitude
• Someone with the ability to communicate effectively with others and engage those around them
• TOEIC score of 700 or higher, or equivalent English proficiency

Preferred Experience, Skills, and Abilities

• Experience using business-level English in a professional setting
• Skills in social media planning and management, influencer marketing, and digital strategies

Company Name

Link Theory Japan Co., Ltd.

Employment Type

Full-time Employee (Permanent Position, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 7.04 million yen – 8.64 million yen (Monthly Salary: 440,000 yen – 540,000 yen)
• Allowances: Regional allowance, commuting allowance, overtime allowance, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary will be determined based on company regulations, taking into account your previous annual income and experience, in addition to the above criteria

Working Hours

Flexible work hours or managerial/supervisory positions

• Flexible work schedule

　Standard daily working hours: 8 hours; Break: 1 hour
　Core hours: 9:00 a.m.–2:00 p.m.
　Flexible hours…6:00–9:00 and 14:00–20:00 (Overtime may occur)

• Supervisors

　Based on the working hours of the employee’s department, with the decision left to the employee

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are considered workdays). Annual paid leave, special leave and bereavement leave, childcare and family care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second half of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits and Programs

Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan

Other

• Our company actively recruits mid-career professionals across various Group entities (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or for other positions within the Fast Retailing Group.
• Measures Against Secondhand Smoke: As a general rule, smoking is prohibited on company premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
*While the Roppongi Headquarters is the main office, you may be required to travel between offices depending on business needs.