Entry
Return
| Brand | |
|---|---|
| Location |
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO *While the Roppongi Headquarters is the main office, you may be required to travel between offices depending on business needs. |
| Update | Apr, 17 2026 |
Job Description
■Recruitment Background
Link Theory Japan, a luxury brand within the Fast Retailing Group that operates UNIQLO, places great importance on a commitment to and exploration of exceptional fit, fabrics, and style.Our flagship brand, Theory, was founded in New York in 1997 as a contemporary fashion brand. It infuses its designs with the energy, dynamism, and sophistication that permeate the streets of New York, continuing to offer timeless everyday wear that never goes out of style.
Link Theory Japan is seeking a candidate to lead the development and execution of global and local branding strategies and plans to more widely communicate the brand and product values of Theory, Theory Men, and theory luxe, thereby increasing brand awareness and securing the brands’ market position.
■ Department Overview
The Marketing Department, to which you will be assigned, is dedicated to accurately conveying the brand and product values of Theory to as many customers as possible and turning them into Theory fans.
The Marketing Department consists of three teams: the "Brand Product Marketing Team," which formulates and executes product marketing strategies to convey seasonal concepts and product appeal; the "Content Production and Communications Team," which produces creative content based on these strategies and disseminates it through e-commerce content, email marketing, and the app; and the "PR Team," which handles communications across various media, including digital and social media. This position is intended for assignment to the "PR Team."
■Job Description
Based on the brand concept, you will be responsible for the end-to-end management of communication plans for individual products and projects, from planning through execution. Specifically, your responsibilities will include the following:
1. Collaborate with marketing stakeholders, including the Product Marketing Team, to formulate PR strategies and tactics. Drive brand value enhancement by increasing awareness of Theory’s flagship products.
2. Planning and managing official social media accounts; creating copywriting that boosts brand awareness and appeal.
3. Planning and execution of events and promotions, such as trade shows and preview events.
4. Building cooperative relationships with various media outlets (including newspapers, TV, and publishers) and diverse stakeholders.
5. Visualize the effectiveness of PR activities and ensure accurate internal feedback on external feedback and insights, etc.
■ Position Overview
・At Theory, we are confident that there is still significant room for growth to compete globally by communicating the value of our products and brand even more effectively. However, as we are currently in the process of developing the strategies and systems to achieve this, there are numerous opportunities to plan and execute initiatives from scratch, drawing on best practices from other group companies such as UNIQLO and GU. This is a challenging environment where you can directly contribute to business growth and experience that growth firsthand.
・You will gain experience not only through existing fashion media but also by leveraging digital media to promote your own initiatives, generate buzz, and drive significant business impact.
・You will communicate closely with various internal stakeholders—including product development teams and store staff—to plan and execute marketing initiatives while maintaining a holistic view of the business.
Link Theory Japan, a luxury brand within the Fast Retailing Group that operates UNIQLO, places great importance on a commitment to and exploration of exceptional fit, fabrics, and style.Our flagship brand, Theory, was founded in New York in 1997 as a contemporary fashion brand. It infuses its designs with the energy, dynamism, and sophistication that permeate the streets of New York, continuing to offer timeless everyday wear that never goes out of style.
Link Theory Japan is seeking a candidate to lead the development and execution of global and local branding strategies and plans to more widely communicate the brand and product values of Theory, Theory Men, and theory luxe, thereby increasing brand awareness and securing the brands’ market position.
■ Department Overview
The Marketing Department, to which you will be assigned, is dedicated to accurately conveying the brand and product values of Theory to as many customers as possible and turning them into Theory fans.
The Marketing Department consists of three teams: the "Brand Product Marketing Team," which formulates and executes product marketing strategies to convey seasonal concepts and product appeal; the "Content Production and Communications Team," which produces creative content based on these strategies and disseminates it through e-commerce content, email marketing, and the app; and the "PR Team," which handles communications across various media, including digital and social media. This position is intended for assignment to the "PR Team."
■Job Description
Based on the brand concept, you will be responsible for the end-to-end management of communication plans for individual products and projects, from planning through execution. Specifically, your responsibilities will include the following:
1. Collaborate with marketing stakeholders, including the Product Marketing Team, to formulate PR strategies and tactics. Drive brand value enhancement by increasing awareness of Theory’s flagship products.
2. Planning and managing official social media accounts; creating copywriting that boosts brand awareness and appeal.
3. Planning and execution of events and promotions, such as trade shows and preview events.
4. Building cooperative relationships with various media outlets (including newspapers, TV, and publishers) and diverse stakeholders.
5. Visualize the effectiveness of PR activities and ensure accurate internal feedback on external feedback and insights, etc.
■ Position Overview
・At Theory, we are confident that there is still significant room for growth to compete globally by communicating the value of our products and brand even more effectively. However, as we are currently in the process of developing the strategies and systems to achieve this, there are numerous opportunities to plan and execute initiatives from scratch, drawing on best practices from other group companies such as UNIQLO and GU. This is a challenging environment where you can directly contribute to business growth and experience that growth firsthand.
・You will gain experience not only through existing fashion media but also by leveraging digital media to promote your own initiatives, generate buzz, and drive significant business impact.
・You will communicate closely with various internal stakeholders—including product development teams and store staff—to plan and execute marketing initiatives while maintaining a holistic view of the business.
Qualifications
■ Required Experience, Skills, and Abilities
Candidates with experience in any of the following:
・3+ years of PR experience in the apparel industry, or PR/marketing experience at a company in the cosmetics, consumer goods, or luxury goods sectors
・Experience with PR projects for B2C products at a PR agency
・Experience supporting social media planning and operations, influencer marketing, and digital initiatives at an advertising agency
・Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record label, or film distribution company
■ Ideal Candidate Profile
・Individuals with a strong interest and passion for apparel, fashion, and culture
・Someone who is open to new challenges and approaches them with a positive attitude
・Someone who can communicate effectively with others and has the ability to engage and involve those around them
・TOEIC score of 700 or higher, or equivalent English proficiency
■Preferred Experience, Skills, and Abilities
・Experience using business-level English in a professional setting
・Skills in social media planning and management, influencer marketing, and digital initiatives
Candidates with experience in any of the following:
・3+ years of PR experience in the apparel industry, or PR/marketing experience at a company in the cosmetics, consumer goods, or luxury goods sectors
・Experience with PR projects for B2C products at a PR agency
・Experience supporting social media planning and operations, influencer marketing, and digital initiatives at an advertising agency
・Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record label, or film distribution company
■ Ideal Candidate Profile
・Individuals with a strong interest and passion for apparel, fashion, and culture
・Someone who is open to new challenges and approaches them with a positive attitude
・Someone who can communicate effectively with others and has the ability to engage and involve those around them
・TOEIC score of 700 or higher, or equivalent English proficiency
■Preferred Experience, Skills, and Abilities
・Experience using business-level English in a professional setting
・Skills in social media planning and management, influencer marketing, and digital initiatives
Work Conditions
■Company Name
Link Theory Japan Co., Ltd.
■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)
■Annual Salary
・Annual Salary Range: 7.04 million yen – 8.64 million yen (Monthly Salary: 440,000 yen – 540,000 yen)
・Allowances: Regional allowance, commuting allowance, overtime allowance, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.
■ Working Hours
Flexible work hours or managerial/supervisory roles
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM–2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee
■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)
■Employee Benefits and Programs
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan
■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other positions or companies within the Fast Retailing Group.
・Measures Against Secondhand Smoke: Smoking is generally prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
Link Theory Japan Co., Ltd.
■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)
■Annual Salary
・Annual Salary Range: 7.04 million yen – 8.64 million yen (Monthly Salary: 440,000 yen – 540,000 yen)
・Allowances: Regional allowance, commuting allowance, overtime allowance, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.
■ Working Hours
Flexible work hours or managerial/supervisory roles
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM–2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee
■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)
■Employee Benefits and Programs
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan
■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other positions or companies within the Fast Retailing Group.
・Measures Against Secondhand Smoke: Smoking is generally prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
Location
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
*While the Roppongi Headquarters is the primary location, you may be required to travel between offices depending on business needs.
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
*While the Roppongi Headquarters is the primary location, you may be required to travel between offices depending on business needs.