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Digital Marketing Global Project Leader Candidate (Performance Marketing Domain)
Entry| Brand |  FAST RETAILING |
|---|---|
| Location |
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo Location may be changed to a location determined by the company, including overseas. |
| Update | Dec, 16 2025 |
Job Description
Background
Fast Retailing Group (FR Group) aims to become the world's number one apparel group by transforming itself beyond the framework of a retailer to become a "Digital Consumer Retail Company". In particular, we have positioned globalization and digitalization as our top priorities, and are working to improve the level of our digital marketing globally and to build a digital marketing platform and infrastructure. We are looking for a person who can lead the Fast Retailing Group's global performance marketing project to deliver personalized and high quality information to each and every customer in all digital channels (owned, earned, and paid) within the FR Group. We are looking for a person who can lead the Fast Retailing Group's global performance marketing project to speedily deliver personalized, high-quality information to each customer.
Department Overview
Our goal is to improve the lives of individuals and society as a whole through clothing. Our mission is to deliver the best products and useful information to our customers around the world at the most appropriate time, by staying close to our customers who have diverse tastes and values. We are committed to providing an experience that our customers will truly enjoy and find useful when they receive it.
The Global Digital Marketing Department, the newly hired department, makes the most of the Fast Retailing Group's worldwide customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively deliver valuable information. This enables all of the Group's brands, including UNIQLO, GU, Theory, and PLST, to attract new customers and promote purchasing activities around the world, thereby making a significant contribution to business growth.
The organization consists of two major areas: "Performance Marketing/CRM" and "Social Marketing". This position is for the "Performance Marketing & CRM" team. This team is responsible for three roles: digital paid advertising management, marketing, and building digital marketing infrastructure, and each of these roles works in tandem to promote business growth.
■ Job Description
As the global headquarters, the Japan headquarters will lead the digital marketing staff in each country to achieve high-level, cost-competitive digital marketing initiatives by utilizing all available data and cutting-edge ad technology for business growth in all countries of operation. You will be responsible for a full range of activities, from the discovery of issues to the formulation of strategies, the development of execution plans, and support for actual implementation.
The following projects are envisioned, but we would like to decide which project to entrust to you based on your experience and aspirations.
If you have experience in organizational management, you may be asked to manage a global headquarters organization, including human resource development.
(1) Promotion of new client acquisition
The successful candidate will be responsible for developing market development strategies to acquire new customers on a global basis, and will be asked to lead the process from the development of specific action plans to supporting the implementation of those plans.
(2) Promotion of measures to attract customers in stores and EC
(3) Promotion of full-funnel marketing strategy for store and e-commerce customer acquisition (APP, SEM, SEO, display ads, social ads, and affiliate marketing) *Overseas business trips may be required.
(3) Resolving management issues and promoting execution centered on digital marketing in overseas business countries/regions ・Attracting customers by integrating online and offline marketing from a digital marketing perspective for all of the Fast Retailing Group's global businesses: UNIQLO, GU, Theory, and PLST. The Global Digital Marketing Department is responsible for the development and implementation of digital marketing solutions for the Fast Retailing Group's global UNIQLO, g.u., Theory, and Plaiste businesses, from the perspective of digital marketing.
The Global Digital Marketing Department is responsible for all Fast Retailing Group brands on a global scale, so you will be responsible for creating a significant impact on the business through your own initiatives.
Our business is not limited to e-commerce, as we have over 2,500 physical stores around the world, creating a new customer experience that combines online and offline shopping.
The job is an environment in which you will work flexibly and in a timely manner with digital marketing and marketing staff in each of our global business countries and regions to promote projects.
Job Description is subject to change within the scope of work related to each department of the headquarters due to departmental or organizational changes.
Career Path
As a global head quarter manager, you will have the opportunity to take on challenges in other areas such as social marketing, management challenges such as manager and general manager, and leading digital marketing in overseas operations.
Fast Retailing Group (FR Group) aims to become the world's number one apparel group by transforming itself beyond the framework of a retailer to become a "Digital Consumer Retail Company". In particular, we have positioned globalization and digitalization as our top priorities, and are working to improve the level of our digital marketing globally and to build a digital marketing platform and infrastructure. We are looking for a person who can lead the Fast Retailing Group's global performance marketing project to deliver personalized and high quality information to each and every customer in all digital channels (owned, earned, and paid) within the FR Group. We are looking for a person who can lead the Fast Retailing Group's global performance marketing project to speedily deliver personalized, high-quality information to each customer.
Department Overview
Our goal is to improve the lives of individuals and society as a whole through clothing. Our mission is to deliver the best products and useful information to our customers around the world at the most appropriate time, by staying close to our customers who have diverse tastes and values. We are committed to providing an experience that our customers will truly enjoy and find useful when they receive it.
The Global Digital Marketing Department, the newly hired department, makes the most of the Fast Retailing Group's worldwide customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively deliver valuable information. This enables all of the Group's brands, including UNIQLO, GU, Theory, and PLST, to attract new customers and promote purchasing activities around the world, thereby making a significant contribution to business growth.
The organization consists of two major areas: "Performance Marketing/CRM" and "Social Marketing". This position is for the "Performance Marketing & CRM" team. This team is responsible for three roles: digital paid advertising management, marketing, and building digital marketing infrastructure, and each of these roles works in tandem to promote business growth.
■ Job Description
As the global headquarters, the Japan headquarters will lead the digital marketing staff in each country to achieve high-level, cost-competitive digital marketing initiatives by utilizing all available data and cutting-edge ad technology for business growth in all countries of operation. You will be responsible for a full range of activities, from the discovery of issues to the formulation of strategies, the development of execution plans, and support for actual implementation.
The following projects are envisioned, but we would like to decide which project to entrust to you based on your experience and aspirations.
If you have experience in organizational management, you may be asked to manage a global headquarters organization, including human resource development.
(1) Promotion of new client acquisition
The successful candidate will be responsible for developing market development strategies to acquire new customers on a global basis, and will be asked to lead the process from the development of specific action plans to supporting the implementation of those plans.
(2) Promotion of measures to attract customers in stores and EC
(3) Promotion of full-funnel marketing strategy for store and e-commerce customer acquisition (APP, SEM, SEO, display ads, social ads, and affiliate marketing) *Overseas business trips may be required.
(3) Resolving management issues and promoting execution centered on digital marketing in overseas business countries/regions ・Attracting customers by integrating online and offline marketing from a digital marketing perspective for all of the Fast Retailing Group's global businesses: UNIQLO, GU, Theory, and PLST. The Global Digital Marketing Department is responsible for the development and implementation of digital marketing solutions for the Fast Retailing Group's global UNIQLO, g.u., Theory, and Plaiste businesses, from the perspective of digital marketing.
The Global Digital Marketing Department is responsible for all Fast Retailing Group brands on a global scale, so you will be responsible for creating a significant impact on the business through your own initiatives.
Our business is not limited to e-commerce, as we have over 2,500 physical stores around the world, creating a new customer experience that combines online and offline shopping.
The job is an environment in which you will work flexibly and in a timely manner with digital marketing and marketing staff in each of our global business countries and regions to promote projects.
Job Description is subject to change within the scope of work related to each department of the headquarters due to departmental or organizational changes.
Career Path
As a global head quarter manager, you will have the opportunity to take on challenges in other areas such as social marketing, management challenges such as manager and general manager, and leading digital marketing in overseas operations.
Qualifications
Required Experience, Skills and Abilities
Experience in one of the following
At least 5 years of experience in digital marketing at an advertising agency or business enterprise
At least 5 years of experience in leading a full process of business issues from problem identification to solution planning and results generation.
Business level English skills or the ability to learn English
A spirit of challenge
■Welcome experience, skills and abilities
Experience in organizational management and human resource development
Experience in identifying and improving issues in website and advertising operations based on data, and in planning strategies and measures
Experience in integrated online/offline marketing
Experience working in countries and regions outside of Japan and business experience with overseas clients
Experience in one of the following
At least 5 years of experience in digital marketing at an advertising agency or business enterprise
At least 5 years of experience in leading a full process of business issues from problem identification to solution planning and results generation.
Business level English skills or the ability to learn English
A spirit of challenge
■Welcome experience, skills and abilities
Experience in organizational management and human resource development
Experience in identifying and improving issues in website and advertising operations based on data, and in planning strategies and measures
Experience in integrated online/offline marketing
Experience working in countries and regions outside of Japan and business experience with overseas clients
Work Condition
Company Name
Fast Retailing Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 8-16 million yen (monthly salary: 500,000-780,000 yen)
Commuting allowance, overtime allowance depending on grade, etc. (*All in accordance with our company's regulations.)
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with the Company's regulations based on the annual salary and experience of the previous employee.
Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to the Ariake office)
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Fast Retailing Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 8-16 million yen (monthly salary: 500,000-780,000 yen)
Commuting allowance, overtime allowance depending on grade, etc. (*All in accordance with our company's regulations.)
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with the Company's regulations based on the annual salary and experience of the previous employee.
Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to the Ariake office)
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.
Location may be changed to other locations as determined by the company, including overseas.
