■Recruitment Background
PLST is a brand within the Fast Retailing Group, which also operates UNIQLO and GU. With the brand concept of “everyday wear for when you want to look your best,” PLST offers clothing that adds a touch of polish to your daily life across a variety of occasions.We offer a range of essential wear featuring thoughtful details—such as silhouettes and designs that flatter the wearer and comfortable materials—and are transforming our business model to deliver the value of Fast Retailing’s “LifeWear” concept to customers worldwide.
About PLST

■ Department Overview
The Marketing Department, to which you will be assigned, is tasked with accurately communicating PLST’s brand and product value to as many customers as possible and turning them into PLST fans.The department consists of a Marketing Team—which handles everything from formulating and executing product marketing strategies to producing the creative content that brings them to life, as well as disseminating information both online and offline—and a Digital Commerce Team that builds e-commerce sites where customers can enjoy a comfortable shopping experience, while also driving digital marketing efforts focused on customer acquisition and CRM. For this position, you are expected to be assigned to the Digital Commerce Team.

■Job Description
In this role, you will be expected to design and implement member customer communication strategies, drive the evolution of digital marketing, and break down the barriers between physical stores and e-commerce through channel integration to create new customer experience (CX) value. Specifically, your responsibilities will include the following:

CRM Initiatives
・Planning and implementing CRM strategies (apps, email newsletters, LINE) aimed at improving customer LTV.
・Design and operate communications (segmented delivery, triggered delivery, scenario-based delivery, etc.) aimed at improving the customer experience by leveraging the customer data platform.
・Drive the development of new initiatives that lead to higher performance, based on e-commerce business plans and data analysis.
・Planning and implementing CRM strategies for physical stores to improve LTV.

Promotion of Integrated Online/Offline Initiatives
・Planning and executing strategies to expand the app membership base starting from physical stores and to boost usage of the e-commerce store.
・Develop and execute strategies for a seamless shopping experience across e-commerce and physical stores.
・Planning and building new circular services and customer experiences that integrate physical stores and e-commerce
*The Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.

■ Career Path
You will lead the formulation and execution of strategies that encompass both physical stores and online stores within the CRM domain. In the future, you will also be responsible for overseeing the O2O and digital marketing domains, as well as team management and development.

■ Required Experience, Skills, and Abilities: Strong written and verbal communication skills, plus one of the following skills or experiences

・Experience driving digital marketing initiatives at an advertising agency or a business corporation
・Experience in planning and implementing CRM strategies, as well as evaluating their effectiveness
・Experience in developing, planning, and executing digital marketing strategies, including proposing, implementing, and analyzing improvements to websites and advertisements based on data analysis

■Preferred Experience, Skills, and Abilities
・Experience in planning and executing sales promotions and marketing campaigns for e-commerce sites
・Experience in integrated online/offline marketing
・Experience writing SQL
・Experience using marketing automation (MA) tools such as Adobe Campaign or Salesforce
・Knowledge and experience with various digital marketing infrastructures, account setup, and operations (Google Analytics, AppsFlyer, Google, Yahoo!, Facebook, etc.)
・Experience in team and member management ・Business-level English proficiency (TOEIC score of 700 or higher preferred)

■ Ideal Candidate Profile
・Individuals with a strong interest in apparel, fashion, and culture
・Someone who is open to new challenges and approaches them with a positive attitude
・Someone who can communicate effectively with others and has the ability to engage and involve those around them

■Company Name
PLST Co., Ltd.

■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 7.04 million yen – 12.06 million yen (Monthly Salary: 440,000 yen – 670,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, in addition to the above.

■ Working Hours
Flexible work hours, or managerial/supervisory positions
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM–2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee

■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan

■Other
・We are actively hiring mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or positions within the Fast Retailing Group.

・Measures against secondhand smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
*The location may be changed to a location designated by the company, including overseas locations.