Entry
Return
| Brand |  PLST |
|---|---|
| Location |
Ariake Head Office: 1-6-7 Ariake, Koto-ku, Tokyo UNIQLO CITY TOKYO *Subject to change to other locations as determined by the company, including overseas locations. |
| Update | Jan, 28 2025 |
Job Description
Recruitment Background
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful, as well as comfortable materials, and is in the process of transforming itself into a business that can offer the value of Fast Retailing's LifeWear concept to customers around the world.
About PLST
Department Overview
The mission of the Marketing Department, to which you will be assigned, is to correctly communicate PLST's brand and product values to more customers and to make them PLST fans. This department consists of the Marketing Team, which is responsible for the formulation and execution of product marketing strategies, the production of creative that embodies these strategies, and the dissemination of information online and offline, and the Digital Commerce Team, which is responsible for the planning and operation of e-commerce site production, customer attraction, and CRM to build e-commerce sites that enable customers to enjoy shopping in comfort. This position is expected to be assigned to the Digital Commerce Team.
Job Description
This position is expected to promote the design and implementation of member customer communication, the evolution of digital marketing, and the creation of new experience value (CX) by breaking down the barriers between stores and EC through the fusion of store/EC channels. Specifically, we are looking for the following
Promotion of CRM
Planning and implementation of CRM strategies (apps, mail magazines, LINE) to increase customer LTV.
Design and operation of communication (segment delivery, trigger delivery, scenario delivery, etc.) to improve customer experience by utilizing customer data base.
Promote the development of new measures that lead to higher performance based on the EC business plan and data analysis.
Planning and implementation of CRM strategies for stores to improve LTV at stores.
Promote integrated online/offline measures.
Planning and implementation of strategies to expand the app membership base and revitalize the use of the EC store, starting with the store
Planning and execution of strategies for seamless purchasing experience between EC and stores
Planning and development of new cyclical services and customer experiences that integrate stores and EC
Job Descriptions are subject to change within the scope of work related to each department of the headquarters as a result of departmental or organizational changes.
■Career Path
You will lead the formulation and execution of strategies encompassing stores and online stores in the area of CRM. In the future, you will also be responsible for overseeing the O2O and digital marketing areas, as well as team management and development.
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful, as well as comfortable materials, and is in the process of transforming itself into a business that can offer the value of Fast Retailing's LifeWear concept to customers around the world.
About PLST
Department Overview
The mission of the Marketing Department, to which you will be assigned, is to correctly communicate PLST's brand and product values to more customers and to make them PLST fans. This department consists of the Marketing Team, which is responsible for the formulation and execution of product marketing strategies, the production of creative that embodies these strategies, and the dissemination of information online and offline, and the Digital Commerce Team, which is responsible for the planning and operation of e-commerce site production, customer attraction, and CRM to build e-commerce sites that enable customers to enjoy shopping in comfort. This position is expected to be assigned to the Digital Commerce Team.
Job Description
This position is expected to promote the design and implementation of member customer communication, the evolution of digital marketing, and the creation of new experience value (CX) by breaking down the barriers between stores and EC through the fusion of store/EC channels. Specifically, we are looking for the following
Promotion of CRM
Planning and implementation of CRM strategies (apps, mail magazines, LINE) to increase customer LTV.
Design and operation of communication (segment delivery, trigger delivery, scenario delivery, etc.) to improve customer experience by utilizing customer data base.
Promote the development of new measures that lead to higher performance based on the EC business plan and data analysis.
Planning and implementation of CRM strategies for stores to improve LTV at stores.
Promote integrated online/offline measures.
Planning and implementation of strategies to expand the app membership base and revitalize the use of the EC store, starting with the store
Planning and execution of strategies for seamless purchasing experience between EC and stores
Planning and development of new cyclical services and customer experiences that integrate stores and EC
Job Descriptions are subject to change within the scope of work related to each department of the headquarters as a result of departmental or organizational changes.
■Career Path
You will lead the formulation and execution of strategies encompassing stores and online stores in the area of CRM. In the future, you will also be responsible for overseeing the O2O and digital marketing areas, as well as team management and development.
Qualifications
■ Required Experience/Skills/Abilities: Strong written and verbal communication skills and experience in one or more of the following skills/experiences
Experience in promoting digital marketing at an advertising agency or business enterprise
Experience in planning strategies for CRM initiatives, implementing them, and verifying their effectiveness
Experience in developing, planning, and executing digital marketing strategies, including proposing, implementing, and analyzing website and advertising improvements based on data analysis.
■Welcome experience, skills and abilities
Experience in planning and implementing sales promotions for e-commerce sites
Experience in integrated online/offline marketing
Experience writing in SQL
Experience using MA tools such as Adobe Campaign and Salesforce
Knowledge and experience with various digital marketing infrastructures, account submission and operations (Google Analytics, Apps Flyer, Google, Yahoo!, Facebook, etc.)
Experience in team and member management ・Business English skills (TOEIC score of 700 or above)
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Able to communicate with and involve others.
Experience in promoting digital marketing at an advertising agency or business enterprise
Experience in planning strategies for CRM initiatives, implementing them, and verifying their effectiveness
Experience in developing, planning, and executing digital marketing strategies, including proposing, implementing, and analyzing website and advertising improvements based on data analysis.
■Welcome experience, skills and abilities
Experience in planning and implementing sales promotions for e-commerce sites
Experience in integrated online/offline marketing
Experience writing in SQL
Experience using MA tools such as Adobe Campaign and Salesforce
Knowledge and experience with various digital marketing infrastructures, account submission and operations (Google Analytics, Apps Flyer, Google, Yahoo!, Facebook, etc.)
Experience in team and member management ・Business English skills (TOEIC score of 700 or above)
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Able to communicate with and involve others.
Work Condition
Company Name
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 7.2 to 11.7 million yen (monthly salary: 450,000 to 650,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 7.2 to 11.7 million yen (monthly salary: 450,000 to 650,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo
(*Subject to change to other locations as determined by the company, including overseas locations.
(*Subject to change to other locations as determined by the company, including overseas locations.
