■Recruitment Background
GU, one of the Fast Retailing Group’s flagship brands, is undergoing a major transformation as it evolves into a truly global brand. Under the brand message “YOUR FREEDOM: The freedom to reinvent yourself,” we are strengthening consistent communication across products, retail spaces, and e-commerce while taking on the challenge of creating unprecedented new customer experiences.
To further evolve our unique business model—which allows customers to enjoy fashion to the fullest with a minimal number of SKUs and unbeatable prices—we urgently need to strengthen our marketing structure to reach the world by leveraging digital capabilities. We are seeking talent to play a central role in this effort and drive global growth with a sense of urgency.

■Department Overview
The Global Marketing Department consists of the Product Marketing Team (covering Product Marketing, Store Marketing, Creative, and Digital Marketing), the Social Marketing Team, and the PR Team. We are involved in every process from product planning and development to the moment the product reaches the customer’s hands, managing everything from marketing strategy formulation to the execution of initiatives in a seamless, end-to-end manner.The mission of the Product Marketing Team (Digital Marketing Division), to which you will be assigned, is to design communication strategies through in-store promotional materials and merchandising to contribute to individual stores; to drive the creation of new experiential value through the integration of physical and e-commerce channels; and to convey GU’s brand message, “Your Freedom.” In this role, you will be specifically responsible for planning, executing, and optimizing initiatives focused on customer acquisition (advertising and communication primarily through digital channels).

■ Job Description
You will lead the evolution of GU’s global digital marketing efforts.
To achieve “maximizing customer acquisition through big data” and “maximizing the cost-effectiveness of digital marketing,” you will serve as the digital advertising lead across various channels (including Google, Meta, TikTok, X, and numerous other platforms and media) and manage the entire process—from strategy development to execution and optimization—end-to-end. Specifically, your responsibilities will include the following:
・Budget planning and optimization for digital marketing as a whole
・Collaborating with stakeholders for each promotional product to execute short-, medium-, and long-term product marketing activities
・Proposing distribution channels and target audiences for digital advertising (particularly performance marketing) aimed at driving brand awareness and sales; executing campaigns; and implementing the PDCA cycle from effectiveness verification to optimization
・Negotiating and liaising with advertising agencies and other partner companies
We expect you to quickly adapt to the ever-changing business environment, accurately identify what GU should be selling right now, and use data to determine what is currently selling well, all while executing dynamic advertising and communication strategies. You will also have the opportunity to develop entirely new customer approaches and content that do not rely on price-based incentives such as discounts or coupon distributions.

*The Job Description is subject to change within the scope of duties related to each department at headquarters due to departmental transfers or organizational changes.

■Career Path
After joining the company, you will be responsible for the day-to-day implementation of initiatives to drive store traffic (digital advertising). However, through evaluating the effectiveness of these initiatives, identifying challenges, and resolving them, we expect you to take on the challenge of formulating overall marketing strategies—considering what is necessary for GU to become indispensable to customers—and enhancing GU’s branding. Furthermore, as part of our global headquarters, you will have opportunities to expand your scope of responsibility globally, such as rolling out best practices from Japan to our overseas operations.

■Required Experience, Skills, and Abilities
・At least 5 years of hands-on experience in digital marketing at a business company, advertising agency, or media organization
・At least 3 years of hands-on experience in direct customer communication, covering the entire process from hypothesis development to scenario creation, execution, and effectiveness verification
・At least 3 years of knowledge and hands-on experience in digital advertising in general

■Preferred Experience, Skills, and Abilities
・Experience in a leadership role driving projects or teams
・Experience in planning and executing integrated media strategies that effectively combine offline and online media
・Insight into data platforms and architecture, as well as knowledge and experience with various digital marketing infrastructure tools (e.g., Google Analytics, AppsFlyer)
・Experience in creating queries and extracting and analyzing data
・TOEIC score of 700 or higher (ability to handle business-level email correspondence; conversational and presentation skills are a plus)

■ Ideal Candidate Profile
・An individual with creativity and drive who can propose marketing initiatives with a flexible mindset and execute and drive them forward with a sense of urgency
・Someone with leadership skills who can engage others and drive initiatives forward with a focus on goals and results
・Someone with a strong customer- and market-oriented mindset who can embrace change while focusing on the essence of things
・Individuals with an interest in clothing and fashion

■Company Name
GU Co., Ltd.

■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 6.56–8.62 million yen (Monthly Salary: 410,000–540,000 yen)
・Allowances: Commuting allowance; overtime pay provided based on grade
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on our company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

■ Working Hours
Flexible work hours or managerial/supervisory position
・Flexible Work Hours System: Standard daily working hours of 8 hours, 1-hour break, core hours from 9:00 AM to 2:00 PM, flexible hours from 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM; overtime work may be required
・Supervisory Staff: Generally follows the working hours of the assigned department, but is left to the employee’s discretion

■ Days Off and Leave
Two days off per week (Saturdays and Sundays; public holidays are workdays), special leave (8 days granted per half-year, separate from paid vacation), paid vacation, and leave for weddings and funerals

■Insurance Coverage
Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits
Employee Stock Ownership Plan, Mutual Aid Association, 401(k), Partnered Employee Benefit Programs, Employee Discounts, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office)

■ Other
・We actively recruit mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other companies or positions within the Fast Retailing Group.

・Measures Against Secondhand Smoke: As a general rule, smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.