Reason for Hiring

GU, one of the Fast Retailing Group’s flagship brands, is undergoing a major transformation as it evolves into a truly global brand. Under the brand message “YOUR FREEDOM: The freedom to reinvent yourself,” GU is striving to create unprecedented new customer experiences while strengthening consistent communication across products, retail spaces, and e-commerce.
To further evolve our unique business model—which allows customers to enjoy fashion to the fullest with a minimal number of SKUs and unbeatable prices—we urgently need to strengthen our marketing structure to promote the brand globally by leveraging digital capabilities. We are seeking talent to play a central role in this effort and drive global growth with a sense of urgency.

Department Overview

The Global Marketing Department consists of the Product Marketing Team (Product Marketing, Store Marketing, and Creative) and the Consumer Marketing Team (Digital Marketing, PR, and Sustainability). We are involved in every process from product planning and development to delivery to the customer, handling everything from marketing strategy formulation to campaign execution in a seamless, end-to-end manner.The mission of the Consumer Marketing Team (Digital Marketing Division), to which you will be assigned, is to design communications through in-store promotional materials and merchandising to contribute to individual stores; to drive the creation of new experiential value through the integration of physical and e-commerce channels; and to convey GU’s brand message, “Your Freedom.” In this position, you will be specifically responsible for planning, executing, and optimizing initiatives focused on customer acquisition (advertising communications centered on digital channels).

Job Responsibilities

You will lead the evolution of GU’s global digital marketing efforts.
To achieve “maximizing customer acquisition through big data” and “maximizing the ROI of digital marketing,” you will serve as the digital advertising lead across various channels (including Google, Meta, TikTok, X, and numerous other platforms and media), handling the entire process—from strategy development to execution and optimization—end-to-end. Specifically, your responsibilities will include the following:

• Budget planning and optimization for digital marketing as a whole
• Collaborating with stakeholders for each promotional product to execute short-, medium-, and long-term product marketing activities
• Proposing and executing distribution channels and target audiences for digital advertising (particularly performance marketing) aimed at driving brand awareness and sales, and implementing the PDCA cycle from effectiveness verification to improvement
• Negotiating and liaising with advertising agencies and other partner companies

We expect you to quickly adapt to the ever-changing business landscape, accurately identify what GU should be selling right now, and use data to pinpoint current bestsellers—all while executing dynamic advertising communication strategies. You will also have the opportunity to develop entirely new customer approaches and content that do not rely on price-based incentives such as discounts or coupons.

• The Job Description may change within the scope of duties related to each department at headquarters due to department transfers or organizational changes.

Career Path

After joining the company, you will be responsible for the day-to-day implementation of store traffic generation initiatives (digital advertising). However, through evaluating the effectiveness of these initiatives, identifying challenges, and resolving them, we expect you to take on the challenge of formulating overall marketing strategies—considering what is necessary for GU to become indispensable to customers—and enhancing GU’s branding. Furthermore, as part of our global headquarters, you will have opportunities to expand your scope of responsibility globally, such as by rolling out best practices from Japan to our overseas operations.

Required Experience, Skills, and Abilities

• At least 5 years of hands-on experience in digital marketing at a business company, advertising agency, or media organization
• At least 3 years of hands-on experience in direct customer communication, covering the entire process from hypothesis building and scenario creation to execution and effectiveness verification
• At least 3 years of knowledge and hands-on experience in digital advertising in general

Preferred Experience, Skills, and Abilities

• Experience in a leadership role driving projects or teams
• Experience in planning and executing integrated media strategies that effectively combine offline and online media
• Insight into data platforms and architecture, as well as knowledge and experience with various digital marketing infrastructures (e.g., Google Analytics, AppFlyer)
• Experience in creating queries and extracting and analyzing data
• TOEIC score of 700 or higher (ability to handle business-level email correspondence; conversational skills and the ability to give presentations are a plus)

Ideal Candidate Profile

• An individual with creativity and drive who can propose marketing initiatives with a flexible mindset and execute and drive them forward with a sense of urgency
• Someone with leadership skills who can engage others and drive initiatives forward with a focus on goals and results
• Someone with a strong customer- and market-oriented mindset who can embrace change while focusing on the essence of the matter
• Someone with an interest in clothing and fashion

Company Name

GU Co., Ltd.

Employment Type

Full-time Employee (Permanent, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 6–10 million yen (Monthly Salary: 410,000–540,000 yen)
• Allowances: Commuting allowance; overtime pay provided based on grade
• Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary will be determined based on our company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

Working Hours

Flexible work schedule or managerial/supervisory position

• Flexible Work Hours System: Standard daily working hours of 8 hours, 1-hour break, core hours from 9:00 AM to 2:00 PM, flexible hours from 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM; overtime work may be required
• Supervisory Position: Based on the working hours of the assigned department; left to the employee’s discretion

Days Off and Leave

Two days off per week (Saturdays and Sundays; public holidays are workdays), special leave (8 days granted per half-year, separate from paid vacation), paid vacation, and leave for weddings and funerals

Insurance Coverage

Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits

Employee Stock Ownership Plan, Mutual Aid Association, 401(k), Partnered Employee Benefit Programs, Employee Discounts, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office)

Other

• We are actively hiring mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview performance, we may suggest other companies or positions within the Fast Retailing Group.

• Measures Against Secondhand Smoke: Smoking is prohibited on company premises and indoors as a general rule, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.