Background of Recruitment
Fast Retailing Group is transforming itself to create a "new industry" based on the concept of "LifeWear" that goes beyond the boundaries of conventional industries. GU is the second largest brand in the Fast Retailing Group after UNIQLO, and is operated with the goal of energizing people everywhere through the power of fashion. Now that g.u. is gaining acceptance as a brand loved around the world by offering global must-haves with Japanese quality and low prices, we are aiming to accelerate global growth by opening a store in New York in October 2022 and establishing a new merchandise headquarters in New York in September 2023, which will play a key role in product creation. Under the theme of "GO GLOBAL," g.u. is aiming to become a full-fledged global fashion brand, and we are looking for someone who can maximize the use of digital technology to enhance the brand's presence and promote business growth together.

■Department Overview
The mission of the Global Marketing Department is to enhance the brand presence in Japan and globally through marketing activities under the brand message "YOUR FREEDOM".
The Digital Marketing Team, to which you will be assigned, promotes the evolution of digital marketing, communication design and contribution to each store through in-store promotional materials and sales floor presentation, and the creation of new experience value through store/EC channel integration. In this position, you will be responsible for planning, executing, and improving measures, especially in attracting customers (advertising communications centered on digital channels).

Job Description
You will lead the evolution of GU's digital marketing on a global scale.
The successful candidate will be responsible for the development, execution, and improvement of measures for various channels (Google search/find, Youtube, Facebook, Instagram, Messenger, WhatsApp, X, LINE, SmartNews, Tiktok, Tiktok, etc.) to maximize customer traffic and cost effectiveness of digital marketing by leveraging big data. SmartNews, Tiktok, etc.), you will be in charge of all aspects of digital advertising, from planning to execution and improvement. Specifically, you will be responsible for the following

Budgeting and optimization of all aspects of digital marketing
Implement product marketing activities in the short, medium, and long term in cooperation with the parties involved in each promotional product.
Propose and formulate distribution channels and targets for digital advertising (especially performance marketing), verify effectiveness, and execute PDCA.
Negotiate and negotiate with advertising agencies and other partner companies

We expect you to quickly catch up with the daily changing business situation, accurately grasp what GU should sell now, and at the same time, determine what sells now from the data and execute dynamic advertising communication strategies. You will also be involved in the development of completely new customer approaches and content that does not rely on price benefits such as discounts and coupon distribution.

Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental changes and reorganization.

■Career Path
After joining the company, you will be in charge of customer attraction (digital advertising) measures, but we expect you to take on the challenge of developing overall marketing strategies that consider what is necessary for GU to become an indispensable presence for our customers by verifying the effectiveness of such measures, identifying issues, and resolving them. In addition, as the Global Head Quarter In addition, as a Global Head Quarter, you will have the opportunity to expand your responsibilities to the global arena, for example, by applying good practices from Japan to overseas operations.

Required Experience, Skills and Abilities
At least 3 years of experience in digital marketing at an operating company, advertising agency, or media company.
At least 1 year of experience in direct communication to customers, from hypothesis development to scenario creation, execution, and effectiveness verification
Knowledge of digital advertising in general and experience in its operation

Experience, skills, and abilities that would be welcomed
Experience in a project or team leadership role
Experience in query creation and data extraction and analysis
Knowledge of data infrastructure and architecture, knowledge and experience of various infrastructures in digital marketing (Google Analytics, Apps Flyer, etc.)
TOEIC 700+ (Business level email communication, conversational and presentation skills a plus) TOEIC 700+ (Ability to communicate via email at a business level, conversational skills and presentation skills are a plus)

The kind of person we are looking for
The ideal candidate will have the ability to think and act flexibly, and be able to propose, execute, and promote marketing initiatives with a sense of urgency.
Leadership ability to drive forward while involving others to achieve goals and results.
Strong customer and market orientation, and enjoys change while focusing on the essence of things.
A love of clothes and fashion.

Company Name
GU Corporation

Employment Type
Full-time employee (no fixed term, probationary period (3 months))

■Annual Income
Annual salary range: 6.2-7.8 million yen (monthly salary: 390,000-430,000 yen)
Allowance: commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with our company's regulations based on annual salary and experience in previous jobs.

Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.

■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave

Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)

Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)

■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.

Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.

Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.