Recruitment Background
GU is Fast Retailing Group's second largest brand. The brand's message is "YOUR FREEDOM", and it operates its business with the mission of empowering people through the power of fashion. Our goal is to become a globally supported and loved fashion brand together with UNIQLO by providing trendy, fashionable, and practical products at low prices, while taking sustainability into consideration. We are looking for someone who can maximize the use of digital to enhance the brand's presence and promote business growth together with us.


Outline of the Department
The mission of the Global Marketing Department is to enhance the brand's presence in Japan and globally through marketing activities under the brand message "YOUR FREEDOM".
The social marketing team, to which you will be assigned, aims to develop completely new approaches and contents that do not rely on price benefits such as discounts and coupons, and to realize the marketing necessary for GU to become an indispensable presence for customers through marketing utilizing various SNS channels. g.u. is indispensable to its customers.

■ Job Description
The successful candidate will be responsible for the strategy and operation of social networking accounts, including influencer initiatives, in order to achieve the No. 1 position in terms of the amount of buzz on social networking sites in Japan.
In addition, you will be expected to contribute to strengthening SNS marketing in overseas business by sharing and deploying successful cases and know-how in the domestic market to marketing in each country and region as the GHQ.

First, you will be responsible for one or both of the following tasks, and will be expected to contribute to the overall marketing strategy development by utilizing your experience and knowledge gained from these tasks.

(1) Planning and operation of SNS accounts (Instagram (+Facebook), X, TikTok)
(2) Selection of products to be posted on social networking sites based on weekly business news, business conditions, and social networking trends, and incorporation of these into the instructions.
Communication with production vendors (banner production instructions, quality checks, and revisions)
Setup and final confirmation of postings
Creation of weekly and monthly reports
Verification and analysis of distribution results, making a list of issues to be addressed in the next phase, revising the posting plan, and coming up with new ideas.

(2) Promotion of influencer measures
Strategy planning and effectiveness verification based on analysis of insight figures for each channel
Design and implementation of gifting and sampling measures
Discover and nurture influencers
Planning and operation of official fan community (GU MANIA)
Job Description is subject to change within the scope of work related to each department of the headquarters due to departmental or organizational changes.

■ Attractiveness of the Position
The dynamism and speed with which the marketing initiatives you are in charge of are directly communicated to customers not only through EC but also through more than 400 real stores in Japan and overseas is a very rewarding environment. In this position, you will work closely with the management team to lead the company's customer strategy as we aim to become the No. 1 global fashion apparel brand from Japan.

Required Experience, Skills and Abilities
3+ years of experience in SNS promotion planning, influencer marketing, and SNS account management and analysis
3+ years of experience using analytical tools (e.g. Google Analytics)
3+ years of experience in direct communication to customers, from hypothesis development to scenario creation, execution, and effectiveness verification

Experience, skills, and abilities that would be welcomed
Experience in a project or team leadership role
Experience managing SNS channels other than Instagram
Experience in query creation and data extraction and analysis
Knowledge of data infrastructure and architecture, knowledge and experience of various infrastructures in digital marketing (Google Analytics, Apps Flyer, etc.)
TOEIC 700 or above (Business level email communication, conversational and presentation skills are a plus) TOEIC 700+ (Ability to communicate via email at a business level, conversation and presentation skills are a plus)

The kind of person we are looking for
The ideal candidate will have the ability to think and act flexibly, and be able to propose, execute, and promote marketing initiatives with a sense of urgency.
Leadership ability to drive forward while involving others to achieve goals and results.
Strong customer and market orientation, and enjoys change while focusing on the essence of things.
A love of clothes and fashion.

Company Name
GU Co.

Employment Type
Full-time employee (no fixed term, probationary period (3 months))

■Annual Income
Annual salary range: 6.2-7.2 million yen (monthly salary: 390,000-450,000 yen)
Allowance: Commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on company performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with our company's regulations based on annual salary and experience in previous positions.

Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.

■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave

Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)

Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)

■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.

Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.

Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.