Reason for Hiring

GU, a major brand of the Fast Retailing Group, has grown since opening its first store in 2006 under the brand message “YOUR FREEDOM: The freedom to reinvent yourself,” leveraging its strengths of fashionability combined with practicality and high quality at affordable prices. The brand has now expanded to a sales volume of 300 billion yen and aims for further growth toward 1 trillion yen in sales, as well as evolving into a truly global brand.
To achieve these goals, in 2026 we appointed Francesco Risso—who has served as Creative Director for brands such as Prada and Marni and is highly acclaimed worldwide—as our Creative Director. We have begun enhancing the quality of our products and styling while strengthening our brand marketing communications to ensure they resonate globally.

During this phase of transformation, we are seeking a candidate to lead the evolution of customer touchpoints—with a focus on e-commerce—and the development of our platform, driving business growth by maximizing customer acquisition for both physical stores and e-commerce.

Department Overview

The Japan Digital Commerce Department, to which you will be assigned, operates GU’s largest flagship store—its e-commerce site—and is an organization dedicated to driving business growth through sales expansion and brand value enhancement.
Specifically, you will be assigned to the Site Management Team, which is responsible for formulating strategies, planning, producing, and operating the entire e-commerce site. Working in collaboration with various departments—including Marketing and Merchandising—the team works to enhance brand value, maximize customer traffic to both physical stores and the e-commerce site, and increase the number of fans (members and followers).

Job Description

You will be responsible for managing GU’s owned digital channels (expected to include any or all of LINE, email newsletters, and app push notifications). Working in alignment with Corporate Planning, Merchandising (MD), Marketing, Integrated Merchandising (IMD), Inventory Control, and Sales, you will be responsible for the end-to-end management of your assigned area—from strategy formulation and the creation of actual production plans (seasonal, monthly, and weekly) to execution and review. The scope of your impact covers a business volume of tens of billions of yen per year.

Specific duties are as follows:

• Channel Strategy Development: Based on data analysis of the assigned channels, develop strategies and tactics to achieve business sales and profit targets and drive traffic from online to physical stores. Establish the necessary KPIs and formulate specific tactics to achieve these goals.
• Content Planning and Production Direction: Interpret customer insights based on market and business conditions, and plan and direct the production of 52 weeks’ worth of content designed to stimulate customer purchasing motivation.
• Distribution Design: To improve distribution efficiency, formulate and execute optimal distribution plans for each piece of content.
• Project Management: Collaborate with relevant departments and manage the project to ensure execution according to the schedule outlined above.
• PDCA Cycle: Implementing a weekly cycle that includes campaign (A/B testing) design, production, configuration, data analysis, and review of business results. Formulating and executing short-, medium-, and long-term strategies based on clearly defined challenges and opportunities.
• Planning for the Member Base and Next-Generation Services: In addition to regular campaigns, planning services that delight customers and regularly proposing improvement requests to Fast Retailing’s IT department regarding campaign design through the evolution of customer data management.

*The Job Description is subject to change within the scope of duties related to each department at headquarters due to department transfers or organizational changes.
*This is an environment within an open and communicative organization that encourages new challenges, where you can contribute to the company’s sales growth while leveraging your experience. We will flexibly adjust the scope of your responsibilities based on your experience.

Career Path

Depending on your experience and skills, you will initially be assigned to work in a specific area. Subsequently, we expect you to expand your scope and lead a team. You will collaborate with various departments—including corporate strategy, IT, marketing, logistics, and the customer service center—allowing you to acquire a broad range of knowledge and experience. Depending on your preferences, you may also have the opportunity to expand your scope of activity on the global stage by directing e-commerce rollout projects overseas, beyond just Japan.

Required Experience, Skills, and Abilities

• At least 2 years of experience in directing and managing the operations of owned channels (such as LINE and email newsletters), or in consulting in this field
• At least 2 years of experience in data analysis using analytics tools such as GA4
• Business-level English proficiency (TOEIC score of 700 or higher is preferred)

Preferred Experience, Skills, and Abilities

• Basic understanding of HTML
• Basic practical experience with creative work using design tools such as Adobe Photoshop or Figma
• Experience in expanding business or services overseas
• Knowledge of and practical experience in web marketing and ad management
• Experience planning, implementing, and managing the streamlining and automation of operational processes

Company Name

GU Co., Ltd.

Employment Type

Full-time Employee (Permanent, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 6.5–9.0 million yen (Monthly Salary: 410,000–540,000 yen)
• Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

Working Hours

Flexible work schedule or managerial/supervisory position

• Flexible work hours

Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 a.m. to 2:00 p.m.
Flexible hours…6:00 a.m.–9:00 a.m. and 2:00 p.m.–8:00 p.m. Overtime may be required

• Supervisors

Based on the working hours of the employee’s department; left to the employee’s discretion

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are considered workdays). Annual paid leave, special and bereavement leave, and childcare and family care leave programs, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social Insurance (Health Insurance, Employees’ Pension Insurance, Unemployment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits

Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan

Other

• We are actively hiring mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview performance, we may contact you to discuss opportunities at other companies or for different positions within the Fast Retailing Group.

• Measures Against Secondhand Smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.