Entry
Return
Marketing and Business Management
Digital Marketing Customer Acquisition and CRM Manager (owned media and performance advertising)
Entry| Brand |  GU |
|---|---|
| Location |
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo Location may be changed to a location determined by the company, including overseas. |
| Update | Jan, 30 2025 |
Job Description
Background of Recruitment
Fast Retailing Group is currently undergoing a company-wide transformation to create a "new industry" based on the concept of "LifeWear" that goes beyond the boundaries of conventional industries. GU is the second largest brand in the Fast Retailing Group after UNIQLO, and is operated with the goal of energizing people everywhere through the power of fashion. Now that g.u. is gaining acceptance as a brand loved around the world by offering global must-haves with Japanese quality and low prices, we are aiming to accelerate global growth by opening a store in New York in October 2022 and establishing a new merchandise headquarters in New York in September 2023, which will play a key role in product creation. Under the theme of "GO GLOBAL," g.u. is aiming to become a full-fledged global fashion brand, and we are looking for someone who can maximize the use of digital technology to enhance the brand's presence and promote business growth together.
■Department Overview
The Japan Digital Commerce Department, to which you will be assigned, operates the GU online site, which is the world's largest flagship store that combines commerce and branding, and aims to realize sustainable and discontinuous growth of the EC business.
This department consists of the Site Management Team, which is responsible for building the EC site to provide optimal purchasing; the EC Product Planning Team, which examines the optimal product mix and leads collaboration with related departments; and the EC Inventory Control Team, which promotes a system that produces only what customers really need and does not produce or carry wasteful items, The team consists of five teams: the Business Planning Team, which leads the integration of stores and EC, and the Customer Attraction and CRM Team.
The Customer Attraction & CRM Team, to which this position will be assigned, is responsible for attracting customers to the online site by utilizing GU's big data, designing and implementing communication with member customers, evolving digital marketing, designing communication through in-store sales promotion materials and sales space presentation and contributing to the We are promoting the creation of new experience value through the integration of store/e-commerce channels. In this position, you will be responsible for the planning, execution, and improvement of measures for information dissemination, especially those related to CRM (apps, mail magazines, and LINE channel).
Job Description
You will lead the evolution of GU's digital marketing on a global scale.
You will be in charge of one (or more) of the apps, mail magazines, and LINE channels, and will be responsible for planning, executing, and improving dynamic information dissemination measures in response to business conditions, in order to "maximize customer attraction using big data," "improve existing customer satisfaction and customer loyalty," and "maximize cost-effectiveness of digital marketing. You will be in charge of one (or more) of the apps, mail magazines, or LINE channels, and will be responsible for planning, implementing, and improving dynamic information dissemination measures in response to business conditions. Specific responsibilities include the following
In collaboration with the Product Planning Department, which is in charge of sales planning, you will develop an information dissemination plan that includes information on campaigns and new products, as well as products and contents to be posted on the site, taking into consideration the current business situation and market trends.
Based on the above plan, develop information content and creativity in collaboration with external creators (progress management, creative checks, etc.). (progress management, creative checks, etc.) ・Development of information transmission tools for each channel.
Operation of information dissemination tools for each channel
Reporting, effectiveness verification, and data analysis related to each distribution measure
Identifying issues, resolving them, and refining strategies for further improvement
Supporting the execution of digital marketing in each country as a global headquarters
The successful candidate will be expected to quickly catch up with the daily changing business situation, accurately grasp what GU should sell now, and at the same time, determine what sells now based on the data, and implement dynamic CRM measures. You will also be involved in developing completely new customer approaches and contents that do not rely on price benefits such as discounts and coupon distribution.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
■Career Path
After joining the company, you will be responsible for the practical implementation of CRM measures, but we expect you to take on the challenge of strategic planning of overall marketing strategies, such as considering what is necessary for GU to become an indispensable presence for customers by verifying the effectiveness of such measures, identifying issues, and solving problems. In addition, as a Global Head Quarter, you will have the opportunity to expand your responsibilities to the global arena, for example, by applying good practices from Japan to overseas operations.
Fast Retailing Group is currently undergoing a company-wide transformation to create a "new industry" based on the concept of "LifeWear" that goes beyond the boundaries of conventional industries. GU is the second largest brand in the Fast Retailing Group after UNIQLO, and is operated with the goal of energizing people everywhere through the power of fashion. Now that g.u. is gaining acceptance as a brand loved around the world by offering global must-haves with Japanese quality and low prices, we are aiming to accelerate global growth by opening a store in New York in October 2022 and establishing a new merchandise headquarters in New York in September 2023, which will play a key role in product creation. Under the theme of "GO GLOBAL," g.u. is aiming to become a full-fledged global fashion brand, and we are looking for someone who can maximize the use of digital technology to enhance the brand's presence and promote business growth together.
■Department Overview
The Japan Digital Commerce Department, to which you will be assigned, operates the GU online site, which is the world's largest flagship store that combines commerce and branding, and aims to realize sustainable and discontinuous growth of the EC business.
This department consists of the Site Management Team, which is responsible for building the EC site to provide optimal purchasing; the EC Product Planning Team, which examines the optimal product mix and leads collaboration with related departments; and the EC Inventory Control Team, which promotes a system that produces only what customers really need and does not produce or carry wasteful items, The team consists of five teams: the Business Planning Team, which leads the integration of stores and EC, and the Customer Attraction and CRM Team.
The Customer Attraction & CRM Team, to which this position will be assigned, is responsible for attracting customers to the online site by utilizing GU's big data, designing and implementing communication with member customers, evolving digital marketing, designing communication through in-store sales promotion materials and sales space presentation and contributing to the We are promoting the creation of new experience value through the integration of store/e-commerce channels. In this position, you will be responsible for the planning, execution, and improvement of measures for information dissemination, especially those related to CRM (apps, mail magazines, and LINE channel).
Job Description
You will lead the evolution of GU's digital marketing on a global scale.
You will be in charge of one (or more) of the apps, mail magazines, and LINE channels, and will be responsible for planning, executing, and improving dynamic information dissemination measures in response to business conditions, in order to "maximize customer attraction using big data," "improve existing customer satisfaction and customer loyalty," and "maximize cost-effectiveness of digital marketing. You will be in charge of one (or more) of the apps, mail magazines, or LINE channels, and will be responsible for planning, implementing, and improving dynamic information dissemination measures in response to business conditions. Specific responsibilities include the following
In collaboration with the Product Planning Department, which is in charge of sales planning, you will develop an information dissemination plan that includes information on campaigns and new products, as well as products and contents to be posted on the site, taking into consideration the current business situation and market trends.
Based on the above plan, develop information content and creativity in collaboration with external creators (progress management, creative checks, etc.). (progress management, creative checks, etc.) ・Development of information transmission tools for each channel.
Operation of information dissemination tools for each channel
Reporting, effectiveness verification, and data analysis related to each distribution measure
Identifying issues, resolving them, and refining strategies for further improvement
Supporting the execution of digital marketing in each country as a global headquarters
The successful candidate will be expected to quickly catch up with the daily changing business situation, accurately grasp what GU should sell now, and at the same time, determine what sells now based on the data, and implement dynamic CRM measures. You will also be involved in developing completely new customer approaches and contents that do not rely on price benefits such as discounts and coupon distribution.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
■Career Path
After joining the company, you will be responsible for the practical implementation of CRM measures, but we expect you to take on the challenge of strategic planning of overall marketing strategies, such as considering what is necessary for GU to become an indispensable presence for customers by verifying the effectiveness of such measures, identifying issues, and solving problems. In addition, as a Global Head Quarter, you will have the opportunity to expand your responsibilities to the global arena, for example, by applying good practices from Japan to overseas operations.
Qualifications
Required Experience, Skills, and Abilities
Experience in CRM operation (mail magazine/app push/Line, etc.) utilizing big data in BtoC business: 1 year or more
Experience using analytical tools (e.g. Google Analytics): 1 year or more
1 year or more of experience in direct communication to customers, from hypothesis development to scenario creation, execution, and effectiveness verification
Experience in a project or business development role
Experience, skills, and abilities that would be welcome
Experience in query creation and data extraction and analysis
Knowledge of data infrastructure and architecture, knowledge and experience of various infrastructures in digital marketing (Google Analytics, Apps Flyer, etc.)
English proficiency: TOEIC 700+ (Ability to exchange business level emails. English proficiency: TOEIC 700 or above (ability to communicate via email at a business level, conversational English and presentation skills a plus)
■Personality we are looking for
Able to think and act flexibly to propose marketing initiatives and execute and promote them with a sense of urgency.
Leadership skills with high aspirations and the ability to involve others in the process.
Strong customer and market orientation, and enjoy change while focusing on the essence of things.
A love of clothes and fashion.
Experience in CRM operation (mail magazine/app push/Line, etc.) utilizing big data in BtoC business: 1 year or more
Experience using analytical tools (e.g. Google Analytics): 1 year or more
1 year or more of experience in direct communication to customers, from hypothesis development to scenario creation, execution, and effectiveness verification
Experience in a project or business development role
Experience, skills, and abilities that would be welcome
Experience in query creation and data extraction and analysis
Knowledge of data infrastructure and architecture, knowledge and experience of various infrastructures in digital marketing (Google Analytics, Apps Flyer, etc.)
English proficiency: TOEIC 700+ (Ability to exchange business level emails. English proficiency: TOEIC 700 or above (ability to communicate via email at a business level, conversational English and presentation skills a plus)
■Personality we are looking for
Able to think and act flexibly to propose marketing initiatives and execute and promote them with a sense of urgency.
Leadership skills with high aspirations and the ability to involve others in the process.
Strong customer and market orientation, and enjoy change while focusing on the essence of things.
A love of clothes and fashion.
Work Condition
Company Name
GU Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6.2-7.8 million yen (monthly salary: 390,000-430,000 yen)
Allowance: commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on company performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with our company's regulations based on annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)
Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)
■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
GU Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6.2-7.8 million yen (monthly salary: 390,000-430,000 yen)
Allowance: commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (payment and amount to be determined based on company performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with our company's regulations based on annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)
Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)
■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.
Location may be changed to other locations as determined by the company, including overseas.
