■Recruitment Background
GU, a major brand of the Fast Retailing Group, has grown since opening its first store in 2006 under the brand message “YOUR FREEDOM: The freedom to reinvent yourself,” leveraging its strengths of combining fashion with practicality and high quality with low prices. The brand has now expanded to a sales volume of 300 billion yen and aims for further growth toward 1 trillion yen in sales and evolution into a truly global brand.
To achieve these goals, in 2026 we appointed Francesco Risso—who has served as Creative Director for brands such as Prada and Marni and is highly acclaimed worldwide—as our Creative Director. We have begun enhancing the quality of our products and styling while strengthening our brand marketing communications to ensure they resonate globally.

During this phase of transformation, we are seeking a candidate who can lead the evolution of customer touchpoints—with a focus on e-commerce—and the development of our platform, driving business growth by maximizing customer acquisition for both physical stores and e-commerce.

■ Department Overview
The Japan Digital Commerce Department, to which you will be assigned, operates GU’s largest flagship store—its e-commerce site—and is an organization dedicated to driving business growth through sales expansion and enhanced brand value.
Within this department, you will be assigned to the Site Management Team, which is responsible for strategizing, planning, developing, and operating the entire e-commerce site. Working in collaboration with various departments—such as Marketing and Merchandising—the team works to enhance brand value, maximize customer traffic to both physical stores and the e-commerce site, and increase the number of fans (members and followers).

■Job Description
You will be responsible for managing GU’s owned digital channels (expected to include any or all of LINE, email newsletters, and app push notifications). Working in alignment with Corporate Planning, Merchandising, Marketing, IMD, Inventory Control, and Sales, you will be responsible for the entire end-to-end process—from formulating strategies for your assigned areas to creating actual production plans (seasonal, monthly, and weekly), executing them, and conducting post-campaign reviews. The scope of your impact covers a business volume of tens of billions of yen per year.

Specific responsibilities include the following:
・Channel Strategy Development: Based on data analysis of your assigned channels, develop strategies and tactics to achieve business sales and profit targets and drive traffic from online to physical stores. Establish the necessary KPIs and formulate specific tactics to meet these goals.
・Content Planning and Production Direction: Interpret customer insights based on market and business conditions, and plan and direct the production of a 52-week content calendar designed to stimulate customer purchasing motivation.
・Distribution Design: To improve distribution efficiency, formulate and execute optimal distribution plans for each piece of content.
・Project Management: Collaborate with relevant departments and manage the project to ensure execution according to the schedule outlined above.
・PDCA Cycle: Implementing a weekly cycle that includes campaign (A/B testing) design, production, configuration, data analysis, and review of business results. Formulating and executing short-, medium-, and long-term strategies based on clearly defined challenges and opportunities.
・Planning for the Member Base and Next-Generation Services: In addition to regular campaigns, plan services that delight customers and regularly propose improvement requests to Fast Retailing’s IT department regarding campaign design through the evolution of customer data management.

*The Job Description is subject to change within the scope of duties related to each department at headquarters due to departmental transfers or organizational restructuring.
*This is an environment where you can contribute to the company’s revenue growth by leveraging your experience within an open and communicative organization that encourages new challenges. We will flexibly adjust the scope of responsibilities entrusted to you based on your experience.

■ Career Path
Depending on your experience and skills, you will initially focus on tasks within a specific area. Subsequently, we expect you to expand your scope and take on a leadership role within the team. You will collaborate with various departments—including Corporate Strategy, IT, Marketing, Logistics, and the Customer Center—allowing you to acquire a broad range of knowledge and experience. Depending on your preferences, you will have the opportunity to expand your scope of activity on a global stage by directing overseas e-commerce rollout projects beyond Japan.

■Required Experience, Skills, and Abilities
・At least 2 years of experience in directing and managing the operations of owned channels (such as LINE and email newsletters), or in consulting in this area
・At least 2 years of experience in data analysis using analytics tools such as GA4
・Business-level English proficiency (TOEIC score of 700 or higher is preferred)

■Preferred Experience, Skills, and Abilities
・Basic understanding of HTML
・Basic hands-on experience with creative tools such as Adobe Photoshop or Figma
・Experience expanding business or services overseas
・Knowledge of and practical experience in web marketing and ad management
・Experience planning, implementing, and managing the streamlining and automation of operational processes

■Company Name
GU Co., Ltd.

■Employment Type
Full-time Employee (Permanent Position, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 6.5–9.0 million yen (Monthly Salary: 410,000–540,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and employee performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

■ Working Hours
Flexible work schedule or supervisory position
・Flexible work schedule
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 a.m. to 2:00 p.m.
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM; overtime work may occur
・Supervisors
Based on the working hours of the employee’s department; left to the employee’s discretion

■ Days Off and Leave
Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special leave (including leave for weddings and bereavement), childcare and family care leave programs, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

■Insurance Coverage
Social insurance (Health Insurance, Employees’ Pension Insurance, Unemployment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits
Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan

■Other
・Our company actively recruits mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final round for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other companies or positions within the Fast Retailing Group.

・Secondhand Smoke Policy: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.