Entry
Return
| Brand |  PLST |
|---|---|
| Location |
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo (*Roppongi Headquarters is the main location, but there may be times when you may need to go back and forth between offices for business reasons. *The location may be changed to a location determined by the company, including overseas. |
| Update | Jan, 28 2025 |
Job Description
Recruitment Background
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful and comfortable, and is in the process of transforming itself into a business that can provide the value of Fast Retailing's LifeWear concept to customers around the world.
We are looking for someone who can develop and execute communication strategies to build and strengthen relationships with media outlets and influencers, and create a fan community.
About PLST
Department Overview
The mission of the Marketing Department is to communicate PLST's brand and product values to as many customers as possible, and to encourage them to become PLST fans. This department consists of the Product Marketing Team, which formulates and implements product marketing strategies to communicate the season concept and product appeal, the Content Creation and Information Dissemination Team, which produces creative that embodies the product marketing strategies and disseminates them through EC content, season books, EDM and applications, and the Digital Media Team. The Social Marketing and PR Team is composed of three teams: the Product Marketing Team, which develops and executes the product marketing strategy; the Content Creation and Information Dissemination Team, which creates and disseminates the product marketing strategy through e-commerce content, seasonal books, EDMs and apps; and the Social Marketing and PR Team, which disseminates information through various media including digital media and social media, and through in-house platforms such as Live Station and StyleHint. This position will be assigned to the Social Marketing and PR Team.
Job Description
The Social Marketing & PR Team is responsible for planning and executing communication plans for each product and project based on the brand concept. Specifically, the following is assumed.
(1)Planning PR strategies in collaboration with the product marketing team and other marketing teams
(2)Official SNS planning and operation, and discovery, cultivation, and relationship building with fashion influencers
(3)Planning and execution of domestic and international events and promotions such as exhibitions and previews
(4)Build various media relations (whether with newspapers, TV, or publishers) and cooperative relationships with a variety of stakeholders
(5)Visualize the effects of PR activities and provide accurate feedback of external opinions and findings to the company.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
■Position Features
The position has a large white space, so you will have the opportunity to learn from precedents within the group, such as UNIQLO/ GU, while also being able to plan from scratch, improve brand awareness, and experience business growth.
We will also focus on the relatively new area of digital media, and this is an environment where you can take on new challenges without being limited by the traditional communication methods of PLST.
You will be able to create a buzz with your own planning and communication, and have the experience of making a big impact on the business.
You will be able to communicate closely with various members of the company, including the product development department and store staff, and plan and execute marketing initiatives while keeping an eye on the business as a whole.
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful and comfortable, and is in the process of transforming itself into a business that can provide the value of Fast Retailing's LifeWear concept to customers around the world.
We are looking for someone who can develop and execute communication strategies to build and strengthen relationships with media outlets and influencers, and create a fan community.
About PLST
Department Overview
The mission of the Marketing Department is to communicate PLST's brand and product values to as many customers as possible, and to encourage them to become PLST fans. This department consists of the Product Marketing Team, which formulates and implements product marketing strategies to communicate the season concept and product appeal, the Content Creation and Information Dissemination Team, which produces creative that embodies the product marketing strategies and disseminates them through EC content, season books, EDM and applications, and the Digital Media Team. The Social Marketing and PR Team is composed of three teams: the Product Marketing Team, which develops and executes the product marketing strategy; the Content Creation and Information Dissemination Team, which creates and disseminates the product marketing strategy through e-commerce content, seasonal books, EDMs and apps; and the Social Marketing and PR Team, which disseminates information through various media including digital media and social media, and through in-house platforms such as Live Station and StyleHint. This position will be assigned to the Social Marketing and PR Team.
Job Description
The Social Marketing & PR Team is responsible for planning and executing communication plans for each product and project based on the brand concept. Specifically, the following is assumed.
(1)Planning PR strategies in collaboration with the product marketing team and other marketing teams
(2)Official SNS planning and operation, and discovery, cultivation, and relationship building with fashion influencers
(3)Planning and execution of domestic and international events and promotions such as exhibitions and previews
(4)Build various media relations (whether with newspapers, TV, or publishers) and cooperative relationships with a variety of stakeholders
(5)Visualize the effects of PR activities and provide accurate feedback of external opinions and findings to the company.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
■Position Features
The position has a large white space, so you will have the opportunity to learn from precedents within the group, such as UNIQLO/ GU, while also being able to plan from scratch, improve brand awareness, and experience business growth.
We will also focus on the relatively new area of digital media, and this is an environment where you can take on new challenges without being limited by the traditional communication methods of PLST.
You will be able to create a buzz with your own planning and communication, and have the experience of making a big impact on the business.
You will be able to communicate closely with various members of the company, including the product development department and store staff, and plan and execute marketing initiatives while keeping an eye on the business as a whole.
Qualifications
Required Experience, Skills, and Abilities
Experience in any of the following, SNS planning and operation, and digital marketing initiatives.
At least 3 years of PR experience in the apparel industry or PR and marketing experience at a cosmetics, consumer goods, luxury brand, or other business enterprise.
Experience in PR projects for B-to-C products at a PR agency
At least 5 years of experience in SNS planning and operation, influencer marketing, and support for digital initiatives at an advertising agency.
Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record company, or film distribution company
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Able to communicate with and involve others.
Experience in any of the following, SNS planning and operation, and digital marketing initiatives.
At least 3 years of PR experience in the apparel industry or PR and marketing experience at a cosmetics, consumer goods, luxury brand, or other business enterprise.
Experience in PR projects for B-to-C products at a PR agency
At least 5 years of experience in SNS planning and operation, influencer marketing, and support for digital initiatives at an advertising agency.
Experience in marketing, advertising, or sales at a publishing company, advertising agency, TV station, record company, or film distribution company
The kind of person we are looking for
Have a strong interest in apparel, fashion, and culture.
Able to tackle new challenges with a positive attitude.
Able to communicate with and involve others.
Work Condition
Company Name
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6,720,000-11,700,000 yen (monthly salary: 420,000-650,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6,720,000-11,700,000 yen (monthly salary: 420,000-650,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo
(*Roppongi Head Office is the main location, but may have to move back and forth between offices for business reasons.
*The location may be changed to a location determined by the company, including overseas.
Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo
(*Roppongi Head Office is the main location, but may have to move back and forth between offices for business reasons.
*The location may be changed to a location determined by the company, including overseas.
