Reason for Hiring

PLST is a brand within the Fast Retailing Group—which also operates UNIQLO and GU—and, under the brand concept of “everyday clothing for when you want to look put-together,” offers clothing that brings a sense of “polish” to the various moments of daily life.We offer a range of essential clothing featuring thoughtful details—such as silhouettes and designs that flatter the wearer and comfortable fabrics—and are transforming our business model to deliver the value of Fast Retailing’s “LifeWear” concept to customers around the world.
To achieve this, we are strengthening our efforts to expand brand awareness through social media. We are seeking someone to formulate and execute communication strategies for our social media accounts (primarily Instagram, but also TikTok, X, etc.) and to oversee influencer marketing.

Department Overview

The Marketing Department, to which you will be assigned, is tasked with accurately conveying the brand and product value of PLST to as many customers as possible and turning them into PLST fans. The department consists of three teams: the “Product Marketing Team,” which formulates and executes communication strategies to convey seasonal concepts and product appeal; the “Content Creation and Communication Team,” which produces creative content based on those strategies and disseminates it through e-commerce content, seasonal catalogs, email newsletters, and the app;and the “Social Media Marketing & PR Team,” which is responsible for disseminating information across various media—including digital and social media—as well as through in-house platforms such as StyleHint. For this position, you are expected to be assigned to the “Social Media Marketing & PR Team.”

Job Description

You will be responsible for planning and executing initiatives that drive branding and business results, with a focus on social media. Specifically, you will handle a full range of tasks—from planning and setting KPIs to the conception, production, and execution of content and campaigns, as well as operations and analysis—primarily in the following three areas:

• The company’s social media accounts (primarily Instagram, as well as TikTok, X, etc.)
• Marketing initiatives utilizing influencers
• Stimulating word-of-mouth on social media and fostering communication with fans (influencers)

Position Highlights

• Since there is still significant room for growth, you’ll have the opportunity to develop initiatives from the ground up—while learning from best practices within the group, such as those at UNIQLO and GU—and to see firsthand how your efforts contribute to increased brand awareness and business growth.
• Since you’ll be responsible for the ever-evolving field of social media, you’ll work in an environment where you can take on new challenges without being constrained by PLST’s traditional marketing methods.
• You’ll gain the experience of generating buzz through your own planning and content, and making a significant impact on the business.
• You’ll communicate closely with various internal team members—including those in product development and store staff—to plan and execute marketing initiatives with a holistic view of the business.

Required Experience, Skills, and Abilities

• Experience in social media marketing—including social media management, analysis, and campaign planning—at a corporate entity, or experience supporting various social media marketing initiatives at an advertising agency or similar organization
• Experience in brand building and customer experience design at a major industry player or a comparable company
• Ability to plan and execute strategies based on an understanding of platform algorithms

Preferred Experience, Skills, and Abilities

• A passion for fashion and an interest in clothing
• Experience serving as a leader or project manager responsible for driving projects forward
• Experience using any of the following tools: Canva, CapCut, Photoshop, or Illustrator

Company Name: PLST Co., Ltd.

Employment Type: Full-time Employee (Permanent position with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 6–12 million yen (Monthly Salary: 410,000–670,000 yen)
• Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*Salary is determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.

Working Hours

Flexible work schedule or managerial/supervisory position

• Flexible work schedule

Standard daily working hours: 8 hours; break: 1 hour
Core hours…9:00 a.m. to 2:00 p.m.
Flexible hours…6:00–9:00 and 14:00–20:00 (Overtime may be required)

• Supervisors

Based on the working hours of the employee’s department; left to the employee’s discretion

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special and bereavement leave, childcare and family care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits

Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan (full-time employees only)

Other

• Our company actively recruits mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds with multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview evaluations, we may contact you to discuss other positions at different companies within the Fast Retailing Group.
• Measures Against Secondhand Smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
*While the Ariake Headquarters is the primary work location, you may be required to travel between offices depending on business needs.