Entry
Return
| Brand |  PLST |
|---|---|
| Location |
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo (*Roppongi Headquarters is the main location, but there may be times when you may need to go back and forth between offices for business reasons. *The location may be changed to a location determined by the company, including overseas. |
| Update | Jan, 28 2025 |
Job Description
Recruitment Background
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful and comfortable, and is in the process of transforming itself into a business that can provide the value of Fast Retailing's LifeWear concept to customers around the world.
To achieve this, we are strengthening our efforts to expand brand awareness through digital media and social media, and we are looking for someone who can develop and execute communication strategies for our SNS accounts (Instagram, TikTok, X, etc.).
About PLST
Department Overview
The mission of the Marketing Department is to communicate PLST's brand and product values to as many customers as possible, and to encourage them to become PLST fans. This department consists of a "Product Marketing Team" that formulates and implements communication strategies to convey the season concept and product appeal, a "Content Creation and Information Dissemination Team" that produces creative that embodies these communication strategies and disseminates them through EC content, season books, EDM and apps, and a "Digital Marketing Team" that creates and disseminates digital content. The Social Media Marketing & PR Team is responsible for the dissemination of information through various media, including digital media and social media, as well as through the company's own platforms, such as Live Station and StyleHint, This position is expected to be assigned to the Social Media Marketing & PR Team.
Job Description
This position is responsible for planning and executing measures to maximize all offline and online marketing activities, starting with SNS, and to generate branding and business effects. Specifically, you will be responsible for a series of tasks from planning, KPI formulation, planning and execution of content and campaign measures, operation, and analysis in the following three main areas in cooperation with the marketing general manager and PR staff.
SNS accounts (Instagram, TikTok, X, etc.)
Marketing initiatives using influencers in collaboration with PR staff
Promote word-of-mouth on SNS and communication with fans.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental changes and reorganization.
■Position Features
The position offers a great opportunity to learn from the best practices of UNIQLO/ GU and other brands in the group, while also being able to plan from scratch, improve brand awareness, and experience business growth.
You will be in charge of the ever-evolving SNS field, so you will be able to take on new challenges without being restricted by the traditional PLST marketing methods.
You will have the opportunity to create a buzz with your own plans and messages, and experience making a big impact on the business.
You will be able to plan and execute marketing measures while closely communicating with various members of the company related to the clothing business, including the product development department and store staff, and looking at the business as a whole.
PLST is one of the brands of Fast Retailing Group, which operates UNIQLO and GU. The brand offers clothes that give a "proper" look to the wearer's daily life in a variety of situations. The brand offers a wide range of essential wear with silhouettes and designs that make the wearer look beautiful and comfortable, and is in the process of transforming itself into a business that can provide the value of Fast Retailing's LifeWear concept to customers around the world.
To achieve this, we are strengthening our efforts to expand brand awareness through digital media and social media, and we are looking for someone who can develop and execute communication strategies for our SNS accounts (Instagram, TikTok, X, etc.).
About PLST
Department Overview
The mission of the Marketing Department is to communicate PLST's brand and product values to as many customers as possible, and to encourage them to become PLST fans. This department consists of a "Product Marketing Team" that formulates and implements communication strategies to convey the season concept and product appeal, a "Content Creation and Information Dissemination Team" that produces creative that embodies these communication strategies and disseminates them through EC content, season books, EDM and apps, and a "Digital Marketing Team" that creates and disseminates digital content. The Social Media Marketing & PR Team is responsible for the dissemination of information through various media, including digital media and social media, as well as through the company's own platforms, such as Live Station and StyleHint, This position is expected to be assigned to the Social Media Marketing & PR Team.
Job Description
This position is responsible for planning and executing measures to maximize all offline and online marketing activities, starting with SNS, and to generate branding and business effects. Specifically, you will be responsible for a series of tasks from planning, KPI formulation, planning and execution of content and campaign measures, operation, and analysis in the following three main areas in cooperation with the marketing general manager and PR staff.
SNS accounts (Instagram, TikTok, X, etc.)
Marketing initiatives using influencers in collaboration with PR staff
Promote word-of-mouth on SNS and communication with fans.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental changes and reorganization.
■Position Features
The position offers a great opportunity to learn from the best practices of UNIQLO/ GU and other brands in the group, while also being able to plan from scratch, improve brand awareness, and experience business growth.
You will be in charge of the ever-evolving SNS field, so you will be able to take on new challenges without being restricted by the traditional PLST marketing methods.
You will have the opportunity to create a buzz with your own plans and messages, and experience making a big impact on the business.
You will be able to plan and execute marketing measures while closely communicating with various members of the company related to the clothing business, including the product development department and store staff, and looking at the business as a whole.
Qualifications
Required Experience, Skills, and Abilities
Experience in SNS marketing including SNS operation, analysis, and campaign planning at a business company, or experience supporting various types of SNS marketing at an advertising agency, etc.
Experience in brand building and customer experience design for a major industry leader or similar company
■Welcome experience, skills and abilities
Experience in brand building and customer experience design for a major company in the industry or similar.
Experience in a leadership role in a project.
Experience in SNS marketing including SNS operation, analysis, and campaign planning at a business company, or experience supporting various types of SNS marketing at an advertising agency, etc.
Experience in brand building and customer experience design for a major industry leader or similar company
■Welcome experience, skills and abilities
Experience in brand building and customer experience design for a major company in the industry or similar.
Experience in a leadership role in a project.
Work Condition
■Company Name
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6,240,000-10,260,000 yen (monthly salary: 390,000-570,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
PLST Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 6,240,000-10,260,000 yen (monthly salary: 390,000-570,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo
(*Roppongi Head Office is the main location, but may have to move back and forth between offices for business reasons.
*The location may be changed to a location determined by the company, including overseas.
Ariake Headquarters: UNIQLO CITY TOKYO, 1-6-7 Ariake, Koto-ku, Tokyo
(*Roppongi Head Office is the main location, but may have to move back and forth between offices for business reasons.
*The location may be changed to a location determined by the company, including overseas.
