Fast Retailing Careers

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Marketing and Business Management

Social Media Marketing Manager

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Brand UNIQLOUNIQLO
Location Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Locations are subject to change to locations designated by the company, including overseas locations.
Update Jan, 7 2026

Job Description

■Recruitment Background
UNIQLO, the core business of Fast Retailing, aims to create “the ultimate everyday wear that enriches and enhances people’s lives.” We continue to pursue “LifeWear”—a unique, one-of-a-kind clothing category that sets us apart from other apparel brands.
The UNIQLO Marketing Department is strengthening the development of in-house media channels to communicate the value of UNIQLO products—born from the "LifeWear" philosophy—to customers and contribute to the business.
We are seeking a candidate to lead the strengthening of our in-house media through the development of communication strategies, content planning, operational design, reporting frameworks, and the actual management of our social media accounts (TikTok, Instagram, X, etc.).

■ Department Overview
The Japan Marketing Department, to which you will be assigned, is tasked with accurately conveying the "value" (high quality and practicality) of the UNIQLO brand and products to customers. We formulate brand and product communication strategies rooted in Japan as a whole and in specific regions, and we are responsible for communication and store layout in collaboration with individual stores and relevant departments.Within this department, the Social Marketing Team generates public buzz through the management of our company’s social media accounts. The team is responsible for account management strategies, content development, and coordinating with influencers and internal/external affiliates.

■Job Description
Using social media as a starting point, you will maximize all offline and online marketing activities and plan and execute initiatives that drive branding and business results. Specifically, you will be responsible for planning and setting KPIs, as well as planning, executing, managing, and analyzing content and campaign initiatives, primarily in the following three areas:

・Company social media accounts (TikTok, Instagram, X, etc.)
・Marketing initiatives utilizing influencers
・Stimulating word-of-mouth on social media and fostering communication with fans

*The Job Description may change depending on department transfers or organizational restructuring, within the scope of duties related to each department within the headquarters.

■ Job Appeal & Career Path
・As you will be responsible for the ever-evolving social media field, you will have the opportunity to challenge yourself with new initiatives without being constrained by traditional methods.
・You can make significant contributions to business and branding through social media.
・You will gain experience creating buzz through your own planning and content, and driving significant business impact.
・While you will be responsible for Japan upon joining, you will collaborate with social marketing teams from around the world, gaining experience in global-scale operations.
・In the future, you may have the opportunity to expand your role as a leader in marketing and digital marketing, both in Japan and globally.

Qualifications

■ Required Experience, Skills, and Abilities
・Experience in planning, managing, and analyzing the company’s social media accounts (such as TikTok, Instagram, and X), influencer marketing, and social media campaigns
・Experience in the operation, analysis, or support of various social media marketing initiatives ・Experience in brand building or customer experience design at a major industry player or similar company
・Experience serving as a leader or manager driving projects or business initiatives

■Desirable Experience, Skills, and Abilities
・Individuals with deep knowledge of the apparel and fashion industries
・Experience using English in a business context

Work Conditions

■Company Name
UNIQLO Co., Ltd.

■Employment Type
Full-time Employee (Permanent, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 7.04 million–8.64 million yen (Monthly Salary: 440,000–540,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluation)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, in addition to the above.

■ Working Hours
Flexible work hours, or managerial/supervisory positions
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM – 2:00 PM
Flexible hours…6:00–9:00 and 14:00–20:00 (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department; left to the employee’s discretion

■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan

■Other
・We are actively hiring mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or positions within the Fast Retailing Group.

・Measures against secondhand smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Location

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.

OPEN MID-CAREER POSITIONS