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The UNIQLO Marketing Department works daily to communicate the value of products created based on the “LifeWear” philosophy to customers and to drive business growth.At the same time, the way customers gather information has changed significantly in recent years; product awareness and purchasing behavior are now heavily influenced not only by one-way communication from the brand but also by the empathy and recommendations of consumers and influencers. In this environment, UNIQLO is strengthening its partnerships with influencers to communicate product value more effectively and enhance marketing efforts that create new customer touchpoints and generate buzz.
For this position, we are seeking someone who can lead the planning and execution of collaborative initiatives—with a focus on building partnerships with influencers—as well as the development and implementation of strategies to generate buzz through social media and events.
Core hours: 9:00 a.m.–2:00 p.m.
Flexible hours…6:00–9:00 and 14:00–20:00; overtime work may occur
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
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| Location |
Ariake Headquarters: 1-6-7 Ariake, Koto Ward, Tokyo, UNIQLO CITY *Your location may be changed to a location designated by the company, including overseas locations. |
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Job Description
Reason for Hiring
UNIQLO, the core business of Fast Retailing, aims to create “the ultimate everyday wear that enriches people’s lives and makes them more comfortable.” To this end, it continues to pursue “LifeWear”—a new, globally unique category of clothing that is entirely distinct from other apparel brands.The UNIQLO Marketing Department works daily to communicate the value of products created based on the “LifeWear” philosophy to customers and to drive business growth.At the same time, the way customers gather information has changed significantly in recent years; product awareness and purchasing behavior are now heavily influenced not only by one-way communication from the brand but also by the empathy and recommendations of consumers and influencers. In this environment, UNIQLO is strengthening its partnerships with influencers to communicate product value more effectively and enhance marketing efforts that create new customer touchpoints and generate buzz.
For this position, we are seeking someone who can lead the planning and execution of collaborative initiatives—with a focus on building partnerships with influencers—as well as the development and implementation of strategies to generate buzz through social media and events.
Department Overview
The Japan Marketing Department, to which you will be assigned, is tasked with accurately conveying the value of the UNIQLO brand and products (high quality and practicality) to customers. The department is responsible for devising brand and product communication strategies rooted in Japan and other regions, as well as collaborating with stores and related departments to develop communication strategies and create engaging in-store experiences. Within this department, the Social Marketing Team generates buzz nationwide through influencer-driven initiatives and the management of the company’s social media accounts.We focus on enhancing brand value over the long term through building ongoing relationships with influencers, co-creating content, and planning events.Job Description
Using social media and influencer marketing as a starting point, you will drive the planning and execution of communication strategies that lead to enhanced brand value and business results. Specifically, you will be responsible for the following tasks:- Planning and executing marketing initiatives featuring influencers
- Planning and executing strategies to generate buzz and foster engagement on social media
- Planning and executing various performance measurements, analyses, and improvement initiatives
Position Features and Career Path
- As you will be responsible for the ever-evolving field of social media, you’ll work in an environment where you can take on new challenges without being constrained by traditional methods.
- By leveraging social media and influencers, you can make significant contributions to business growth and branding.
- You’ll gain the experience of generating buzz through your own planning and content, and driving significant business impact.
- Upon joining the company, you will be responsible for Japan, but even while focusing on Japan, you will collaborate with social marketing teams around the world and gain experience working on a global scale.
- In the future, you may have the opportunity to expand your role as a leader in the fields of marketing and digital marketing, both in Japan and globally.
Qualifications
Required Experience, Skills, and Abilities
- Experience in planning, executing, and analyzing influencer marketing strategies
- Skills in direct negotiation and relationship-building with influencers
- Experience planning and executing marketing initiatives using the company’s social media accounts, such as TikTok, Instagram, and X
- Experience serving as a leader or manager responsible for driving projects or business initiatives
Preferred Experience, Skills, and Abilities
- Knowledge of the apparel and fashion industries
- Experience using English in a business setting
Work Conditions
Company Name
UNIQLO Co., Ltd.Employment Status
Full-time Employee (Permanent position, with a 3-month probationary period)Annual Salary
- Annual Salary Range: 6.56 million–8.64 million yen (Monthly Salary: 410,000–540,000 yen)
- Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
- Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
- Promotions twice a year (determined based on performance evaluations)
Working Hours
Flexible work hours or managerial/supervisory position- Flexible work schedule
Core hours: 9:00 a.m.–2:00 p.m.
Flexible hours…6:00–9:00 and 14:00–20:00; overtime work may occur
- Supervisors
Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are considered workdays) Annual paid leave, special and bereavement leave, childcare and family care leave systems, etc.*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
Insurance Coverage
Social Insurance (Health Insurance, Employees’ Pension Insurance, Unemployment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)Employee Benefits
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension planOther
- Our company actively recruits mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds with multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview performance, we may suggest other companies or positions within the Fast Retailing Group.
- Secondhand Smoke Policy: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
Location
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.
*Your location may be changed to a location designated by the company, including overseas locations.