Fast Retailing Careers

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Marketing and Business Management

Social Media Marketing Manager

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Brand UNIQLOUNIQLO
Location Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to a location determined by the company, including overseas.
Update Nov, 11 2025

Job Description

■ Recruitment Background
Fast Retailing's core business, UNIQLO, has been pursuing a new category of clothing called LifeWear, which is completely different from other apparel brands, aiming to create "the ultimate everyday wear that makes people's lives richer and more comfortable.
UNIQLO's Marketing Department is strengthening the construction of in-house media to communicate the value of UNIQLO products created based on this "LifeWear" value to customers and to contribute to business.
This position is for a person who can lead the company's SNS accounts (TikTok, Instagram, X, etc.) through the development of communication strategies, content planning, operational design, report design, and actual account operations to build and strengthen the company's own media.

■Outline of the department
The mission of the Japan Marketing Department, to which you will be assigned, is to correctly communicate the "value (high quality and rationality)" of the UNIQLO brand and products to customers. The social marketing team is responsible for creating communication and sales areas in cooperation with each store and other necessary departments. The social marketing team is in charge of providing topics to the world through the operation of the company's SNS accounts, and is responsible for account operation strategies, content development, and coordination with influencers and internal and external companies involved in these activities.

Job Description
The Social Marketing Team is responsible for planning and executing measures to maximize all marketing activities, both offline and online, and to generate branding and business effects, using SNS as a starting point. Specifically, you will be responsible for planning and KPI formulation, planning and execution of content and campaign measures, operation, and analysis in the following three main areas

SNS accounts (TikTok, Instagram, X, etc.)
Marketing initiatives using influencers
Promote word of mouth on SNS and communication with fans.

Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental changes or reorganization.

Job Attraction/Career Path
The job is not restricted by the conventional way of doing things, but offers an environment in which you can take on new challenges.
You will be able to make a significant contribution to business and branding from SNS.
You will be able to create a buzz with your own planning and communication, and have the experience of making a big impact on the business.
You will be in charge of Japan at the beginning of your career, but you will be able to experience working on a global scale in collaboration with social marketing managers around the world while being in charge of Japan.
In the future, you will have the opportunity to expand your activities as a marketing and digital marketing manager in Japan and globally.

Qualifications

Required Experience, Skills, and Abilities
Planning, managing, and analyzing our social networking accounts (TikTok, Instagram, X, etc.), influencer marketing, and social networking campaigns.
Experience in brand building and customer experience design for major industry players or similar companies
Experience in a leadership role in driving a project or business

■Welcome experience, skills and abilities
Strong knowledge of apparel and fashion
Experience using English in a business environment

Work Condition

Company Name
UNIQLO Corporation

Employment Type
Full-time employee (no fixed term, probationary period (3 months))

Annual salary
Annual salary range: 7,040,000-8,640,000 yen (monthly salary: 440,000-540,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.

Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00-14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision

Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).

Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)

Benefits
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system

Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.

Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.

Location

Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.

OPEN MID-CAREER POSITIONS