Entry
Return
Marketing and Business Management
Digital Marketing Specialist - Global Project Leader Candidate (SEO Domain)
Entry| Brand | |
|---|---|
| Location |
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo UNIQLO CITY *Location may be changed to a location designated by the company, including overseas locations. |
| Update | Jan, 7 2026 |
Job Description
■Recruitment Background
The Fast Retailing Group (hereinafter FR Group) is transforming its business model beyond traditional retail into a "Digital Consumer Retail Company," aiming to become the world's leading apparel group. We prioritize globalization and digitalization as our most critical challenges, focusing on elevating our global digital marketing capabilities and building the foundational platforms for digital marketing.
This SEO position challenges you not only to drive traffic to our e-commerce sites but also to drive foot traffic to our physical stores. You will be entrusted with designing strategies that bridge online and offline channels, maximizing brand value through the search experience.
■Department Overview
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to deliver the most suitable products and valuable information to customers worldwide at the most appropriate time, catering to customers with diverse preferences and values. We place great importance on providing experiences that customers receive with genuine joy and find truly useful.
The Global Digital Marketing Department, the hiring department for this position, maximizes the use of the Fast Retailing Group's global customer and purchase data, combined with cutting-edge ad technology, to efficiently and effectively disseminate valuable information. This enables the acquisition of new customers and the promotion of purchasing activities worldwide across all group brands, including UNIQLO, GU, Theory, and PLST, significantly contributing to business growth.
The organization is broadly structured into two domains: "Performance Marketing & CRM" and "Social Marketing." This recruitment is for the "Performance Marketing & CRM" team. This team drives business growth through three interconnected roles: digital paid advertising operations, marketing, and building the digital marketing infrastructure.
■Job Description
As the global headquarters, the Japan office leverages all available data and cutting-edge ad technology to lead digital marketing efforts across all countries of operation. This ensures local digital marketing teams can execute high-quality, cost-effective digital marketing initiatives. You will be responsible for the entire process: identifying challenges, formulating strategies, developing execution plans, and providing hands-on support for implementation.
・Specifically, you will lead projects for all Fast Retailing Group brands (UNIQLO, GU, Theory, PLST) and all global business countries/regions. This includes developing global SEO strategies, determining execution policies, and driving projects from implementation to results generation.
・Plan and execute website traffic acquisition strategies through SEO; improve local SEO and search experiences to drive store traffic; validate and refine initiatives based on data analysis; and advance integrated traffic acquisition strategies through collaboration not only with development teams but also with marketing and store operations teams.
*The Job Description may change within the scope of tasks related to each department at headquarters due to department transfers or organizational changes.
■Career Path
・ You can deepen your expertise by specializing in SEO techniques and strategy, growing into a global SEO or technical SEO expert. Acquiring advanced skills like multilingual support and site structure optimization can lead to roles managing international projects or collaborating with development teams. Alternatively, you can expand your career into broader digital marketing from an SEO foundation. Further advancement into management or executive roles is also possible.As a department manager or director-level executive, you can take on responsibilities for organizational management and talent development, and participate in formulating business strategies. Ultimately, you may progress to roles as a business unit head or executive, leading the company's overall customer acquisition and digital strategy.
The Fast Retailing Group (hereinafter FR Group) is transforming its business model beyond traditional retail into a "Digital Consumer Retail Company," aiming to become the world's leading apparel group. We prioritize globalization and digitalization as our most critical challenges, focusing on elevating our global digital marketing capabilities and building the foundational platforms for digital marketing.
This SEO position challenges you not only to drive traffic to our e-commerce sites but also to drive foot traffic to our physical stores. You will be entrusted with designing strategies that bridge online and offline channels, maximizing brand value through the search experience.
■Department Overview
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to deliver the most suitable products and valuable information to customers worldwide at the most appropriate time, catering to customers with diverse preferences and values. We place great importance on providing experiences that customers receive with genuine joy and find truly useful.
The Global Digital Marketing Department, the hiring department for this position, maximizes the use of the Fast Retailing Group's global customer and purchase data, combined with cutting-edge ad technology, to efficiently and effectively disseminate valuable information. This enables the acquisition of new customers and the promotion of purchasing activities worldwide across all group brands, including UNIQLO, GU, Theory, and PLST, significantly contributing to business growth.
The organization is broadly structured into two domains: "Performance Marketing & CRM" and "Social Marketing." This recruitment is for the "Performance Marketing & CRM" team. This team drives business growth through three interconnected roles: digital paid advertising operations, marketing, and building the digital marketing infrastructure.
■Job Description
As the global headquarters, the Japan office leverages all available data and cutting-edge ad technology to lead digital marketing efforts across all countries of operation. This ensures local digital marketing teams can execute high-quality, cost-effective digital marketing initiatives. You will be responsible for the entire process: identifying challenges, formulating strategies, developing execution plans, and providing hands-on support for implementation.
・Specifically, you will lead projects for all Fast Retailing Group brands (UNIQLO, GU, Theory, PLST) and all global business countries/regions. This includes developing global SEO strategies, determining execution policies, and driving projects from implementation to results generation.
・Plan and execute website traffic acquisition strategies through SEO; improve local SEO and search experiences to drive store traffic; validate and refine initiatives based on data analysis; and advance integrated traffic acquisition strategies through collaboration not only with development teams but also with marketing and store operations teams.
*The Job Description may change within the scope of tasks related to each department at headquarters due to department transfers or organizational changes.
■Career Path
・ You can deepen your expertise by specializing in SEO techniques and strategy, growing into a global SEO or technical SEO expert. Acquiring advanced skills like multilingual support and site structure optimization can lead to roles managing international projects or collaborating with development teams. Alternatively, you can expand your career into broader digital marketing from an SEO foundation. Further advancement into management or executive roles is also possible.As a department manager or director-level executive, you can take on responsibilities for organizational management and talent development, and participate in formulating business strategies. Ultimately, you may progress to roles as a business unit head or executive, leading the company's overall customer acquisition and digital strategy.
Qualifications
■Required Experience, Skills, and Abilities
・3+ years of experience in SEO direction as an in-house specialist or consultant
・Project management experience
・Business-level English proficiency or willingness to acquire it
■Preferred Experience, Skills, and Abilities
・SEO experience with e-commerce sites or large-scale websites
・Business communication skills to engage with executive management
・Experience improving website performance and UI/UX
・3+ years of experience in SEO direction as an in-house specialist or consultant
・Project management experience
・Business-level English proficiency or willingness to acquire it
■Preferred Experience, Skills, and Abilities
・SEO experience with e-commerce sites or large-scale websites
・Business communication skills to engage with executive management
・Experience improving website performance and UI/UX
Work Conditions
■Company Name
Fast Retailing Co., Ltd.
■Employment Type
Regular Employee (Indefinite term, with a probationary period (3 months))
■Annual Salary
・Annual Salary Range: ¥6.56 million - ¥16 million (Monthly Salary: ¥410,000 - ¥780,000)
・Allowances: Commuting allowance, overtime allowance, etc. (※All based on company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (Payment and amount determined based on company performance and personnel evaluation)
・Promotions twice a year (determined based on performance evaluation)
*Determined based on company regulations, considering previous annual income and experience, not limited to the above
■Working Hours
Flextime system or managerial/supervisory role
・Flextime system
Standard daily working hours: 8 hours, Break: 1 hour
Core hours: 9:00 AM to 2:00 PM
Flexible time: 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM (Overtime work may occur)
・Supervisory employees
Based on the working hours of the assigned department, determined by the employee
■Holidays & Leave
Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special/bereavement leave, childcare/nursing care leave systems, etc.
※Special leave granted in the first and second halves of the year, separate from paid leave (number of days varies by employment type and company)
■Insurance Coverage
Social insurance (Health insurance, Employees' pension insurance, Employment insurance, Workers' accident compensation insurance, Long-term care insurance)
■Employee Benefits & Programs
Employee stock ownership program, mutual aid association, affiliated welfare programs, employee discount system, cafeteria, dedicated shuttle bus (for commuting to Ariake Office), defined contribution pension plan
■Other
・Our company actively recruits mid-career hires across various group entities (Fast Retailing, UNIQLO, GU, etc.). We encourage you to review the following information before considering your application.
- Simultaneous applications to multiple group companies within the Fast Retailing Group are possible. However, please note that even if you progress in the selection process for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may discuss opportunities with other companies or positions within the Fast Retailing Group.
・Smoking Prevention Measures: Smoking is prohibited on the premises and indoors. No designated smoking rooms are provided. (Smoking is prohibited during working hours, including breaks.)
Fast Retailing Co., Ltd.
■Employment Type
Regular Employee (Indefinite term, with a probationary period (3 months))
■Annual Salary
・Annual Salary Range: ¥6.56 million - ¥16 million (Monthly Salary: ¥410,000 - ¥780,000)
・Allowances: Commuting allowance, overtime allowance, etc. (※All based on company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (Payment and amount determined based on company performance and personnel evaluation)
・Promotions twice a year (determined based on performance evaluation)
*Determined based on company regulations, considering previous annual income and experience, not limited to the above
■Working Hours
Flextime system or managerial/supervisory role
・Flextime system
Standard daily working hours: 8 hours, Break: 1 hour
Core hours: 9:00 AM to 2:00 PM
Flexible time: 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM (Overtime work may occur)
・Supervisory employees
Based on the working hours of the assigned department, determined by the employee
■Holidays & Leave
Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special/bereavement leave, childcare/nursing care leave systems, etc.
※Special leave granted in the first and second halves of the year, separate from paid leave (number of days varies by employment type and company)
■Insurance Coverage
Social insurance (Health insurance, Employees' pension insurance, Employment insurance, Workers' accident compensation insurance, Long-term care insurance)
■Employee Benefits & Programs
Employee stock ownership program, mutual aid association, affiliated welfare programs, employee discount system, cafeteria, dedicated shuttle bus (for commuting to Ariake Office), defined contribution pension plan
■Other
・Our company actively recruits mid-career hires across various group entities (Fast Retailing, UNIQLO, GU, etc.). We encourage you to review the following information before considering your application.
- Simultaneous applications to multiple group companies within the Fast Retailing Group are possible. However, please note that even if you progress in the selection process for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may discuss opportunities with other companies or positions within the Fast Retailing Group.
・Smoking Prevention Measures: Smoking is prohibited on the premises and indoors. No designated smoking rooms are provided. (Smoking is prohibited during working hours, including breaks.)
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
*Location may be changed to a location designated by the company, including overseas.
*Location may be changed to a location designated by the company, including overseas.