Entry
Return
Marketing and Business Management
Digital Marketing Global Project Leader Candidate (SEO Specialist)
Entry| Brand | |
|---|---|
| Location |
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY *Locations are subject to change to locations designated by the company, including overseas locations. |
| Update | Jan, 7 2026 |
Job Description
■Recruitment Background
The Fast Retailing Group (hereinafter referred to as the FR Group) aims to transform itself from a traditional retailer into a "Digital Consumer Retail Company," transcending the boundaries of the retail industry, with the goal of becoming the world’s leading apparel group. In particular, we have identified globalization and digitalization as our top priorities and are working to elevate our global digital marketing capabilities and build the infrastructure and platforms necessary for digital marketing.
This SEO position offers the opportunity to drive traffic not only to our e-commerce sites but also to our physical stores. You will be entrusted with the challenge of designing strategies that bridge online and offline channels and maximizing brand value through the search experience.
■ Department Overview
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to stay close to customers with diverse tastes and values, delivering the most suitable products and useful information to customers worldwide at the most appropriate time. We place great importance on providing experiences that customers will genuinely appreciate and find useful.
The Global Digital Marketing Department, the department hiring for this position, leverages the Fast Retailing Group’s global customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively disseminate valuable information. Through this, we acquire new customers and drive purchasing activity worldwide for all group brands—including UNIQLO, GU, Theory, and PLST—significantly contributing to business growth.
The organization is broadly divided into two areas: “Performance Marketing & CRM” and “Social Marketing.” This opening is for the “Performance Marketing & CRM” team. Within this team, members take on three key roles—digital paid advertising operations, marketing, and digital marketing infrastructure development—and work collaboratively to drive business growth.
■ Job Description
As the global headquarters, the Japan office leads efforts to drive business growth across all countries where the Group operates. We leverage all available data and cutting-edge ad technology to ensure that digital marketing teams in each country can implement high-quality, cost-effective digital marketing initiatives. You will be responsible for the entire process—from identifying challenges and formulating strategies to developing execution plans and providing hands-on support for implementation.
・In particular, you will lead projects covering all Fast Retailing Group brands—including UNIQLO, GU, Theory, and PLST—as well as all global markets and regions. This includes planning global SEO strategies, developing execution plans, and overseeing implementation through to the delivery of results.
・Planning and executing website traffic acquisition initiatives through SEO; improving local SEO and search experiences to drive store traffic; verifying and refining initiatives based on data analysis; and promoting integrated customer acquisition strategies through collaboration not only with development teams but also with marketing and store operations teams.
*The Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.
■ Career Path
・ To deepen your expertise, you can specialize in SEO technology and strategy, growing into an expert in global SEO or technical SEO. By acquiring more advanced skills, such as multilingual support and site structure optimization, you can advance to positions responsible for international projects and collaboration with development teams. Additionally, there is a career path where you can expand your scope from SEO to encompass the entire digital marketing field. Furthermore, advancement into management or executive roles is also a possibility.As a department manager or director, you can take on organizational management and talent development, and be involved in formulating business strategies. Ultimately, you may advance to a role as a business unit head or executive, leading the company’s overall customer acquisition and digital strategies.
The Fast Retailing Group (hereinafter referred to as the FR Group) aims to transform itself from a traditional retailer into a "Digital Consumer Retail Company," transcending the boundaries of the retail industry, with the goal of becoming the world’s leading apparel group. In particular, we have identified globalization and digitalization as our top priorities and are working to elevate our global digital marketing capabilities and build the infrastructure and platforms necessary for digital marketing.
This SEO position offers the opportunity to drive traffic not only to our e-commerce sites but also to our physical stores. You will be entrusted with the challenge of designing strategies that bridge online and offline channels and maximizing brand value through the search experience.
■ Department Overview
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to stay close to customers with diverse tastes and values, delivering the most suitable products and useful information to customers worldwide at the most appropriate time. We place great importance on providing experiences that customers will genuinely appreciate and find useful.
The Global Digital Marketing Department, the department hiring for this position, leverages the Fast Retailing Group’s global customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively disseminate valuable information. Through this, we acquire new customers and drive purchasing activity worldwide for all group brands—including UNIQLO, GU, Theory, and PLST—significantly contributing to business growth.
The organization is broadly divided into two areas: “Performance Marketing & CRM” and “Social Marketing.” This opening is for the “Performance Marketing & CRM” team. Within this team, members take on three key roles—digital paid advertising operations, marketing, and digital marketing infrastructure development—and work collaboratively to drive business growth.
■ Job Description
As the global headquarters, the Japan office leads efforts to drive business growth across all countries where the Group operates. We leverage all available data and cutting-edge ad technology to ensure that digital marketing teams in each country can implement high-quality, cost-effective digital marketing initiatives. You will be responsible for the entire process—from identifying challenges and formulating strategies to developing execution plans and providing hands-on support for implementation.
・In particular, you will lead projects covering all Fast Retailing Group brands—including UNIQLO, GU, Theory, and PLST—as well as all global markets and regions. This includes planning global SEO strategies, developing execution plans, and overseeing implementation through to the delivery of results.
・Planning and executing website traffic acquisition initiatives through SEO; improving local SEO and search experiences to drive store traffic; verifying and refining initiatives based on data analysis; and promoting integrated customer acquisition strategies through collaboration not only with development teams but also with marketing and store operations teams.
*The Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.
■ Career Path
・ To deepen your expertise, you can specialize in SEO technology and strategy, growing into an expert in global SEO or technical SEO. By acquiring more advanced skills, such as multilingual support and site structure optimization, you can advance to positions responsible for international projects and collaboration with development teams. Additionally, there is a career path where you can expand your scope from SEO to encompass the entire digital marketing field. Furthermore, advancement into management or executive roles is also a possibility.As a department manager or director, you can take on organizational management and talent development, and be involved in formulating business strategies. Ultimately, you may advance to a role as a business unit head or executive, leading the company’s overall customer acquisition and digital strategies.
Qualifications
■ Required Experience, Skills, and Abilities
・At least 3 years of experience in SEO direction, either as an in-house specialist or a consultant
・Experience in project management
・Business-level English proficiency, or a willingness to acquire it
■Preferred Experience, Skills, and Abilities
・Experience with SEO on e-commerce sites or large-scale websites
・Business communication skills for interacting with executive management
・Experience in improving website performance and UI/UX
・At least 3 years of experience in SEO direction, either as an in-house specialist or a consultant
・Experience in project management
・Business-level English proficiency, or a willingness to acquire it
■Preferred Experience, Skills, and Abilities
・Experience with SEO on e-commerce sites or large-scale websites
・Business communication skills for interacting with executive management
・Experience in improving website performance and UI/UX
Work Conditions
■Company Name
Fast Retailing Co., Ltd.
■Employment Type
Full-time Employee (Permanent Position, with a 3-month probationary period)
■Annual Salary
・Annual Salary Range: 6.56 million yen – 16 million yen (Monthly Salary: 410,000 yen – 780,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.
■ Working Hours
Flexible work hours, or managerial/supervisory positions
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM–2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee
■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)
■Employee Benefits and Programs
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan
■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or positions within the Fast Retailing Group.
・Measures against secondhand smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
Fast Retailing Co., Ltd.
■Employment Type
Full-time Employee (Permanent Position, with a 3-month probationary period)
■Annual Salary
・Annual Salary Range: 6.56 million yen – 16 million yen (Monthly Salary: 410,000 yen – 780,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.
■ Working Hours
Flexible work hours, or managerial/supervisory positions
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM–2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)
・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee
■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)
■Employee Benefits and Programs
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan
■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds for multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or positions within the Fast Retailing Group.
・Measures against secondhand smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
Location
Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.
*Your location may be changed to a location designated by the company, including overseas locations.