Entry
Return
Marketing and Business Management
Digital Marketing Global Project Leader Candidate (SEO Area) Specialist
Entry| Brand |  FAST RETAILING |
|---|---|
| Location |
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo Location may be changed to a location determined by the company, including overseas. |
| Update | Dec, 16 2025 |
Job Description
Background
Fast Retailing Group (FR Group) is aiming to become the world's number one apparel group by transforming itself beyond the framework of a retailer to become a "Digital Consumer Retail Company". In particular, we have positioned globalization and digitalization as our most important issues, and are working to improve the level of our digital marketing globally and to build a digital marketing platform and infrastructure.
This is an SEO position where you can challenge yourself to attract customers not only to the e-commerce site but also to the stores. You will be entrusted with the challenge of designing your own strategy to connect online and offline and maximize brand value through the search experience.
■Outline of the Department
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to be close to our customers, who have diverse tastes and values, and to deliver products and useful information that are best suited for each of them to our customers around the world at the most appropriate time. We are committed to providing an experience that our customers will truly enjoy and find useful when they receive it.
The Global Digital Marketing Department, the newly hired department, makes the most of the Fast Retailing Group's worldwide customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively deliver valuable information. This enables all of the Group's brands, including UNIQLO, GU, Theory, and PLST, to attract new customers and promote purchasing activities around the world, thereby making a significant contribution to business growth.
The organization consists of two major areas: "Performance Marketing/CRM" and "Social Marketing". This position is for the "Performance Marketing & CRM" team. The team is responsible for three roles: digital paid advertising management, marketing, and building digital marketing infrastructure, each of which works in tandem to promote business growth.
■ Job Description
In the role of global headquarters, the Japan headquarters will lead the digital marketing staff in each country to achieve high-level, cost-competitive digital marketing initiatives by utilizing all available data and cutting-edge ad technology for business growth in all countries of operation. The role will involve a full range of activities, from problem identification, strategy development, and execution planning, to actual execution support.
The SEO team will lead the project from the development of a global SEO strategy, to the consideration of implementation policies, to execution, to the creation of results for all Fast Retailing Group brands (UNIQLO, GU, Theory, and PLST) and for all global countries and regions.
Planning and execution of measures to attract customers to the website through SEO, improvement of local SEO and search experience to attract customers to stores, verification and improvement of measures based on data analysis, promotion of integrated customer attraction strategies in collaboration with marketing and store operation teams as well as the development team.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
Career Path
There is a career path for those who wish to deepen their expertise, specialize in SEO techniques and strategies, and grow as global SEO or technical SEO experts. By acquiring more advanced skills, such as multilingual support and site structure improvement, you can advance to a position where you can work with international projects and development teams. There are also careers that start with SEO and broaden the scope to include digital marketing as a whole. In addition, you can also consider stepping up to the management or executive level. As a department manager or general manager, you can take charge of organizational management and human resource development, and be involved in the formulation of business strategies. Eventually, you may move into a role as a business manager or at the top management level, leading the company's overall customer attraction and digital strategy.
Fast Retailing Group (FR Group) is aiming to become the world's number one apparel group by transforming itself beyond the framework of a retailer to become a "Digital Consumer Retail Company". In particular, we have positioned globalization and digitalization as our most important issues, and are working to improve the level of our digital marketing globally and to build a digital marketing platform and infrastructure.
This is an SEO position where you can challenge yourself to attract customers not only to the e-commerce site but also to the stores. You will be entrusted with the challenge of designing your own strategy to connect online and offline and maximize brand value through the search experience.
■Outline of the Department
We aim to improve the lives of individuals and society as a whole through clothing. Our mission is to be close to our customers, who have diverse tastes and values, and to deliver products and useful information that are best suited for each of them to our customers around the world at the most appropriate time. We are committed to providing an experience that our customers will truly enjoy and find useful when they receive it.
The Global Digital Marketing Department, the newly hired department, makes the most of the Fast Retailing Group's worldwide customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively deliver valuable information. This enables all of the Group's brands, including UNIQLO, GU, Theory, and PLST, to attract new customers and promote purchasing activities around the world, thereby making a significant contribution to business growth.
The organization consists of two major areas: "Performance Marketing/CRM" and "Social Marketing". This position is for the "Performance Marketing & CRM" team. The team is responsible for three roles: digital paid advertising management, marketing, and building digital marketing infrastructure, each of which works in tandem to promote business growth.
■ Job Description
In the role of global headquarters, the Japan headquarters will lead the digital marketing staff in each country to achieve high-level, cost-competitive digital marketing initiatives by utilizing all available data and cutting-edge ad technology for business growth in all countries of operation. The role will involve a full range of activities, from problem identification, strategy development, and execution planning, to actual execution support.
The SEO team will lead the project from the development of a global SEO strategy, to the consideration of implementation policies, to execution, to the creation of results for all Fast Retailing Group brands (UNIQLO, GU, Theory, and PLST) and for all global countries and regions.
Planning and execution of measures to attract customers to the website through SEO, improvement of local SEO and search experience to attract customers to stores, verification and improvement of measures based on data analysis, promotion of integrated customer attraction strategies in collaboration with marketing and store operation teams as well as the development team.
Job Descriptions are subject to change within the scope of work related to each department of the headquarters due to departmental transfers and organizational changes.
Career Path
There is a career path for those who wish to deepen their expertise, specialize in SEO techniques and strategies, and grow as global SEO or technical SEO experts. By acquiring more advanced skills, such as multilingual support and site structure improvement, you can advance to a position where you can work with international projects and development teams. There are also careers that start with SEO and broaden the scope to include digital marketing as a whole. In addition, you can also consider stepping up to the management or executive level. As a department manager or general manager, you can take charge of organizational management and human resource development, and be involved in the formulation of business strategies. Eventually, you may move into a role as a business manager or at the top management level, leading the company's overall customer attraction and digital strategy.
Qualifications
Required Experience, Skills, and Abilities
At least 3 years of experience in SEO direction as an in-house staff or consultant
Experience in project management
Business level English or willing to learn it.
■Experience, skills, and abilities that are welcome
Experience in SEO for e-commerce sites or large scale sites
Business communication skills to face management
Experience in website performance improvement and UIUX improvement
At least 3 years of experience in SEO direction as an in-house staff or consultant
Experience in project management
Business level English or willing to learn it.
■Experience, skills, and abilities that are welcome
Experience in SEO for e-commerce sites or large scale sites
Business communication skills to face management
Experience in website performance improvement and UIUX improvement
Work Condition
Company Name
Fast Retailing Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 6.56 million yen to 16 million yen (monthly salary: 410,000 yen to 780,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits and programs
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Fast Retailing Corporation
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
Annual salary
Annual salary range: 6.56 million yen to 16 million yen (monthly salary: 410,000 yen to 780,000 yen)
Commuting allowance, overtime allowance, etc. (*All in accordance with our company's regulations)
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined based on our company's rules and regulations in consideration of annual salary and experience in previous jobs.
Working hours
Flextime system or management supervisor
Flextime system
Standard working hours per day ... 8 hours, break ... 1 hour
Core time ... 9:00 - 14:00
Flexible hours ... 6:00-9:00 and 14:00-20:00 with overtime
Supervisors
Based on the working hours of the department to which the employee belongs, and left to the employee's decision
Vacations and Vacations
2 days off per week (Saturdays, Sundays, and national holidays correspond to working days) Annual paid vacations, special/ congratulatory/condolence leave, childcare/nursing care leave system, etc.
In addition to paid vacations, special leave is granted in the first and second terms (the number of days granted varies depending on the employment status and the company to which the employee belongs).
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, and nursing care insurance)
Benefits and programs
Employee stock ownership system, Mutual aid association system, Affiliated welfare programs, Employee discount system, Cafeteria, Exclusive shuttle bus (for commuting to Ariake office), Defined contribution pension system
Others
We are actively recruiting mid-career workers for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will consider applying for this position after reviewing the following
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.
Location may be changed to other locations as determined by the company, including overseas.
