Fast Retailing Careers

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Marketing and Business Management

Digital Marketing (Digital Media Planning)

Entry
Brand UNIQLOUNIQLO
Location Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Locations are subject to change to locations designated by the company, including overseas locations.
Update Jan, 23 2026

Job Description

■Recruitment Background:
The Fast Retailing Group aims to transcend the traditional retail framework, transform into a "Digital Consumer Retail Company," and become the world’s leading apparel group.
We are seeking a candidate who can leverage UNIQLO’s big data to drive customer acquisition, design and implement member communications, advance digital marketing, and contribute to individual stores through the design of in-store promotional materials and merchandising. You will also drive the creation of new customer experience (CX) value through the integration of physical and e-commerce channels, while deeply understanding UNIQLO’s brand value and the value of its products and services to comprehensively drive marketing strategies from planning through execution.

■ Department Overview:
The Marketing Department aims to deeply understand brand value, product value, and service value, create new customer segments and markets, and contribute to both UNIQLO’s branding and business operations.
The department consists of the Global Marketing Division and the Japan Marketing Division. For this position, you will be assigned to the Japan Marketing Division upon joining the company.

■Job Description:
You will be responsible for digital media planning, primarily utilizing digital advertising, to support UNIQLO’s branding, promote product awareness, understanding, and purchases, and maximize customer traffic to both physical stores and the online store. You will drive the entire process—from strategy and budget formulation for the overall business and individual initiatives through to execution and performance evaluation—in an integrated manner.
・Developing overall digital media plans; proposing and defining distribution channels and target audiences for each initiative; providing creative direction for ad campaigns; and evaluating campaign effectiveness and implementing improvements
・Collaborating with internal promotion teams and product development personnel to coordinate and integrate short-, medium-, and long-term product marketing activities
・Negotiating with advertising agencies and media partners
・Developing and optimizing digital budgets to achieve the optimal balance with mass marketing channels such as TV
・The Job Description may change within the scope of duties related to various departments within the headquarters due to department transfers or organizational changes.

■ Career Path
After gaining experience in and driving digital media planning focused primarily on digital advertising, you will take on a broader leadership role in formulating and executing overall digital marketing strategies, including CRM initiatives.

Qualifications

■ Required Experience, Skills, and Abilities
・Practical experience in digital marketing at a client company, agency, or media company (approximately 3 years or more)
・Knowledge of digital advertising in general, operational skills, and experience executing large-scale campaigns
・Knowledge and experience with various digital marketing platforms, including account setup and management (e.g., Google Analytics, AppsFlyer, Google, Meta, TikTok, etc.)
・Experience in proactively driving projects

■Preferred Experience, Skills, and Abilities
・Experience in data-driven marketing targeting members on apps or e-commerce sites
・Experience writing SQL queries
・Experience implementing MA tools such as Salesforce and Adobe
・English proficiency: TOEIC score of 700 or higher
(Ability to handle business-level email correspondence. Conversational and presentation skills are a plus)
・Experience managing team members

Work Conditions

■Company Name: UNIQLO Co., Ltd.
■Employment Type: Full-time

■Annual Salary
・Annual Salary Range: 6.56 million to 8.00 million yen (Monthly Salary: 410,000 to 500,000 yen)
・Allowances: Commuting allowance, overtime pay, etc. (※All subject to company regulations)
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
・Promotions twice a year (determined based on performance evaluations)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the above.

■ Working Hours
Flexible work hours, or managerial/supervisory positions
・Flexible work hours
Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 AM to 2:00 PM
Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM (Overtime work may occur)

・Supervisors
Based on the working hours of the employee’s department, with the decision left to the employee

■ Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are working days) Annual paid leave, special leave (including bereavement leave), childcare and nursing care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)

■Employee Benefits
Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan (full-time employees only)

■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may suggest other positions or companies within the Fast Retailing Group.
・Measures Against Secondhand Smoke: Smoking is generally prohibited on the premises and indoors, and we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Location

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.

OPEN MID-CAREER POSITIONS