Fast Retailing Careers

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Marketing and Business Management

Product Marketing Manager

Entry
Brand GUGU
Location Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to a location determined by the company, including overseas.
Update Nov, 3 2025

Job Description

Recruitment Background
GU, one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations. g.u., one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations.
There are still many challenges to be overcome for GU to become a truly global brand. Through transformation in all aspects of the clothing business, including building a stronger management team by hiring and training diverse human resources, perfecting products and styling, creating sales floors that are easy for customers to shop at, improving the accuracy of quantity and sales planning, and creating a system for flexible additional production, we will strive to achieve a minimal number of product numbers and We are looking for a person in charge of product marketing who can promote GU's unique brand value of enjoying fashion to the fullest at a minimal number of items and at a reasonable price, and who will work with us to take on the challenge of setting a global stage.

Outline of the department
The mission of the Product Marketing Department, to which you will be assigned, is to conduct marketing development simultaneously with product development, to create marketing assets that can be used globally, including concepts, visuals, and content, and to develop and execute marketing plans with a sense of storytelling, from branding to in-store sales promotion measures. The mission of the Product Marketing Department is to develop marketing assets that can be used globally, such as concepts, visuals, and content, while developing products.


Job Description
The g.u. brand is aiming to become a global fashion brand from Japan and is in the process of growth.
The g.u. brand is aiming to become a global fashion brand in Japan, and is in the process of growing.
The team is responsible for the overall supervision of creative production in collaboration with internal and external creators to build GU's brand image and customer acquisition strategy, and to develop visuals and contents. (TV commercials, web sites, in-store sales promotion materials, creation of key visuals and lookbooks, production of editorial content, etc.)
Formulate and execute mid-term branding initiatives to realize GU's brand message "Your Freedom" on a global scale.
The dynamism and speed with which the communication measures you are in charge of are directly communicated to customers through approximately 480 stores in Japan and overseas, mass promotions, outdoor advertisements, etc. is a very rewarding environment.


Job Description is subject to change within the scope of work related to each department of the headquarters as a result of departmental transfers or organizational changes.


■Career Path
In the future, we expect you to become a marketing manager (leader and general manager) of a brand that develops not only domestically but also globally.

Qualifications

Required Experience, Skills and Abilities
Experience in one of the following

Experience in marketing and brand management at an operating company
Marketing, communications, or planning experience as an AE at an advertising agency
Experience in product planning, development, and sales promotion at a business company
Experience in editing and producing fashion-related magazines and digital content

■Welcome experience, skills and abilities
Business level English skills or TOEIC score of 700 or above
(Please indicate in your application if you have experience studying abroad or using English in your work)

The kind of person we are looking for
Able to think and act flexibly to propose and implement marketing initiatives with a sense of speed.
Leadership skills that allow you to involve others in the process.
Customer-oriented, market-oriented, and able to enjoy change while focusing on the essence of things.
Have a high level of interest in apparel and fashion

Work Condition

Company Name
GU Corporation

Employment Type
Full-time employee (no fixed term, probationary period of 3 months)

■Annual Income
Annual salary range: 6,560,000-1,260,000 yen (monthly salary: 410,000-670,000 yen)
Allowance: commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (determined according to personnel evaluation)
(Not limited to the above, but will be determined in accordance with our company's regulations based on annual salary and experience in previous jobs.

Working hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, overtime work available
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.

■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave

Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)

Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)

■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.

Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.

Location

Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.

OPEN MID-CAREER POSITIONS