■Recruitment Background
GU, one of the Fast Retailing Group’s flagship brands, aims to become a true global brand by creating hit products that capture major trends, preventing stockouts of best-selling items, and delivering products and services that exceed customer expectations—all under the brand message “YOUR FREEDOM: The freedom to reinvent yourself.”
GU still faces many challenges on its path to becoming a true global brand. These include building a stronger management team through the recruitment and development of a diverse workforce, enhancing the quality of products and styling, creating store environments that make shopping easier for customers,improving the accuracy of inventory and sales forecasts, and establishing a flexible system for additional production. We are seeking a candidate for a Product Marketing Leader position who can join us in advancing GU’s unique global challenge—enabling customers to enjoy fashion to the fullest with a minimal number of SKUs and affordable prices—through transformations across every aspect of the apparel business.


■ Department Overview
The mission of the Product Marketing Department, to which you will be assigned, is to conduct marketing development in tandem with product development, creating globally applicable marketing assets such as concepts, visuals, and content; and to formulate and execute globally applicable marketing plans—from branding to in-store promotional initiatives—that are narrative-driven.

■Job Description
At GU, a rapidly growing global fashion brand originating in Japan, you will lead the development of product marketing strategies, the execution of initiatives, and brand building in close collaboration with senior management. A key feature of our company is that designers, merchandisers (MDs), and marketing specialists form a single team for each category—including Women’s, Men’s, and Kids—to drive the entire process from product development to customer-facing marketing.While overseeing multiple categories, you will serve as the marketing lead for your assigned categories and take charge of the following responsibilities:
・Lead the development of marketing strategies for your assigned category throughout the season and oversee the execution of those initiatives.
・Developing GU’s brand image and customer acquisition strategies, and overseeing the overall creative production in collaboration with internal and external creators for visuals and content development (including TV commercials, websites, in-store promotional materials, key visuals, lookbooks, and editorial content).
・Formulating and executing mid-term branding initiatives to bring GU’s brand message, “Your Freedom,” to life on a global scale.
・Depending on your experience, you may also be responsible for team management.

With approximately 480 stores domestically and internationally, as well as mass promotions, outdoor advertising, and all other media utilized by GU, this is an environment where you can readily feel the dynamism of communication initiatives reaching customers directly and swiftly.

*The Job Description may change within the scope of duties related to various headquarters departments due to department transfers or organizational changes.

■ Career Path
In the future, we expect you to take on the role of a marketing leader (Manager or Department Head) for a brand expanding not only domestically but also globally.

■ Required Experience, Skills, and Abilities
・Experience in marketing or brand management at a business company or advertising agency (approximately 5 years or more)
・Experience in project management and team leadership

■ Preferred Experience, Skills, and Abilities
・Business-level English proficiency or a TOEIC score of 700 or higher
(Please include details regarding study abroad experience or practical use of English in your application)
・Candidates with experience working at a global brand’s headquarters (HQ) are especially welcome

■ Ideal Candidate Profile
・Individuals with the creativity and drive to propose marketing initiatives with a flexible mindset and execute them with a sense of urgency
・Individuals with leadership skills who can drive initiatives while engaging and involving others
・Individuals who are customer- and market-oriented, value the essence of things, and enjoy embracing change
・Individuals with an interest in clothing and fashion

■Company Name
GU Co., Ltd.

■Employment Type
Full-time Employee (Permanent position, with a 3-month probationary period)

■Annual Salary
・Annual Salary Range: 12.06 million yen – 16.20 million yen (Monthly Salary: 670,000 yen – 900,000 yen)
・Allowances: Commuting allowance; overtime pay provided based on grade
・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluation)
・Promotions twice a year (determined based on performance evaluations)
*We also welcome applications from those who wish to take on new challenges through opportunities at our company (assignments starting at an annual salary of 5.8 million yen may be available depending on skills)
*Salary will be determined based on our company regulations, taking into account your previous annual income and experience, not limited to the figures above

■ Working Hours
Flexible work hours or managerial/supervisory role
・Flexible Work Hours: Standard daily working hours of 8 hours, 1-hour break, core hours 9:00 AM–2:00 PM, flexible hours 6:00 AM–9:00 AM and 2:00 PM–8:00 PM; overtime work may be required
・Supervisory Staff: Working hours are generally based on the department’s schedule and are left to the employee’s discretion

■Holidays and Leave
Two days off per week (Saturdays and Sundays; national holidays are workdays), special leave (8 days granted per half-year, separate from paid leave), paid leave, and bereavement leave

■Insurance Coverage
Social Insurance (Health Insurance, Employees' Pension Insurance, Employment Insurance, Workers' Accident Compensation Insurance, Long-Term Care Insurance)

■ Employee Benefits
Employee Stock Ownership Plan, Mutual Aid Association, 401(k), Partnered Employee Benefit Programs, Employee Discounts, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office)

■Other
・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
- You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
- Based on your submitted resume and interview evaluations, we may suggest other positions or companies within the Fast Retailing Group.

・Measures against secondhand smoke: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.