Fast Retailing Careers

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Marketing and Business Management

Candidate for Product Marketing Leader

Entry
Brand GUGU
Location Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to a location determined by the company, including overseas.
Update Jan, 28 2025

Job Description

Background of Recruitment
Fast Retailing Group is transforming itself to create a "new industry" based on the concept of "LifeWear" that goes beyond the boundaries of conventional industries. GU, the Fast Retailing Group's second brand, is operated with the goal of empowering people everywhere through the power of fashion. Now that g.u. is gaining acceptance as a brand loved around the world by offering global must-haves with Japanese quality and low prices, we are aiming to accelerate global growth by opening a new store in New York in October 2022 and establishing a new merchandise headquarters in New York in September 2023, which will play a key role in product creation. Under the theme of "GO GLOBAL," GU is aiming to become a full-fledged global fashion brand, and we are looking for someone who can work with us to realize global standard marketing.


■Department Overview
The mission of the Product Marketing Department, to which you will be assigned, is to conduct marketing development at the same time as product development, to create marketing assets that can be used globally, including concepts, visuals, and content, and to develop and execute marketing plans that have a narrative and can be used globally, from branding to in-store sales promotion measures. The mission of the Marketing Department is to develop and execute marketing plans that have a story to tell from branding to in-store sales promotions, and that can be used globally.

Job Description
The successful candidate will work closely with management to develop product marketing strategies, implement measures, and lead the brand building process at GU, which is in the process of growing to become a global fashion brand originating from Japan. The company is characterized by a single team of product development designers, MDs, and marketing staff for each category, such as women's, men's, kids', goods, and innerwear, and the team is responsible for everything from product development to marketing to customers. While being in charge of several categories, you will lead the following tasks as a category marketing manager.
Develop marketing strategies for each category throughout the season, and lead the execution of these strategies.
Supervise the overall creative production in collaboration with internal and external creators for visuals and content development, while building GU's overall brand image and customer acquisition strategy. (TV commercials, Web sites, in-store sales promotion materials, creation of key visuals and lookbooks, production of editorial content, etc.)
Formulate and execute mid-term branding initiatives to realize GU's brand message "Your Freedom" on a global scale.
Depending on your experience, you may also be asked to manage a team.

In addition to the 400 stores in Japan and overseas, all media used by GU, including mass promotions and outdoor advertisements, are covered by this position.

Job Description is subject to change within the scope of work related to each department of the Headquarters due to departmental or organizational changes.

■Career Path
In the future, we expect you to become a marketing manager (leader and general manager) of a brand that develops not only domestically but also globally.

Qualifications

Required Experience, Skills, and Abilities
Experience in marketing and brand management at a business company or an advertising agency (5 years or more)
Experience in project management and member management

■Welcome experience, skills, and abilities
Business level English skills or TOEIC score of 700 or above
(Please mention your experience of studying abroad or using English in business when you apply)
Experience working at HQ (headquarters) of a global brand is especially welcome.

The kind of person we are looking for
The ideal candidate will have the ability to think and act flexibly to propose and implement marketing initiatives with a sense of speed.
Leadership skills that can promote and involve others.
Customer-oriented, market-oriented, and able to enjoy change while focusing on the essence of things.
Have an interest in clothes and fashion, and share the brand message and philosophy.

Work Condition

Company Name
GU Co.

Employment Status
Full-time employee (no fixed term, probationary period (3 months))

■Annual salary range
10,260,000 - 16,740,000 yen (monthly salary: 570,000 - 930,000 yen)
Allowance: Commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (payment or not and amount to be determined based on company performance and personnel evaluation)
Promotion: Twice a year (decided according to personnel evaluation)
*We also welcome applications from those who would like to take on challenges through opportunities at our company (with the possibility of assignments from 5.8 million per annum depending on skills).
(Depending on your skills, you may be assigned an annual salary of 5.8 million or more).

Working Hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, with overtime.
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.

■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave

Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)

Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)

■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in another Fast Retailing Group company.

Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.

Location

Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.

OPEN MID-CAREER POSITIONS