Recruitment Background

GU, a major brand of the Fast Retailing Group, has grown since opening its first store in 2006 under the brand message “YOUR FREEDOM: The freedom to reinvent yourself,” leveraging its strengths of fashionability combined with practicality, and high quality at affordable prices. The brand has now expanded to a sales volume of 300 billion yen and aims for further growth toward 1 trillion yen in sales, as well as evolving into a truly global brand.
To achieve this, in 2026, GU appointed Francesco Risso—a globally acclaimed figure—as Creative Director. Under his leadership, the company is enhancing the quality of its products and styling while strengthening its brand marketing communications to ensure they resonate globally.
During this phase of transformation, GU is required to further evolve its unique business model—which has always been based on the principle of “enjoying fashion to the fullest with a minimal number of SKUs and affordable prices”—and deliver this value to customers around the world. We are seeking a leadership candidate to join the Marketing Department, which plays a central role in this effort, to drive GU’s global branding.

Department Overview

We plan to hire for the Product Marketing Team within the Marketing Department. In this role, you will conduct marketing development in tandem with product development, translating product value into concepts, visuals, and content, and creating and disseminating these as marketing assets that resonate globally.
You will also be responsible for planning and executing marketing strategies based on a consistent narrative, spanning from branding to in-store promotions.
This is an organization in a period of transformation, aiming to establish its brand position in the global market based on GU’s revamped product lineup, developed in collaboration with Mr. Francesco Rizzo.

Job Description

At GU, designers, merchandisers (MDs), and marketing professionals form a single team for each category—including Women’s, Men’s, and Kids’—handling everything from product development to the marketing that delivers products to customers. You will be responsible for everything from strategy formulation to execution, balancing the perspectives of retail marketing—which drives day-to-day business—and brand marketing—which aims to establish the brand’s position over the medium to long term—while leading business growth in your assigned category. Specifically, your duties will include the following:

• Planning and executing seasonal strategies for your assigned category
• Collaborating with merchandisers and designers to design business strategies and drive sales promotions and marketing campaigns
• Translating product value into information that resonates with customers and developing visual content
• Planning, production direction, and project management for TV commercials, web content, social media, in-store promotions, and other initiatives
• Designing and managing cross-channel communications across multiple platforms, including stores, e-commerce, and advertising
• Execute and refine marketing initiatives aimed at creating hit products
• Team leadership and management based on experience

With approximately 480 stores in Japan and overseas, as well as mass promotions, outdoor advertising, and all other media utilized by GU, this is an environment where you can easily feel the dynamism of your communication initiatives reaching customers directly and quickly. We expect you to maximize product value by category and evolve the shopping experience into one that inspires customers to buy through coordinated looks.
Furthermore, in the future, you will have the opportunity to expand your role as a marketing leader (Team Leader or Department Manager) for brands expanding not only domestically but also globally.

*The Job Description is subject to change within the scope of duties related to each department at headquarters due to department transfers or organizational changes.

Required Experience, Skills, and Abilities

In addition to management experience, candidates must have experience in one of the following areas

• Experience in marketing or brand management at a business company, particularly in the consumer goods sector (approximately 5 years or more)
• Experience in marketing, communications, and planning as an account executive at an advertising agency
• Experience overseeing the entire process—from product planning and development to sales promotion—at a business company

Preferred Experience, Skills, and Abilities

• Business-level English proficiency or a TOEIC score of 700 or higher

(Please indicate any experience studying abroad or using English in a professional setting when applying)

• At least 5 years of experience in editing and producing fashion-related magazines and digital content
• Candidates with experience working at the headquarters (HQ) of a global brand are especially welcome

Ideal Candidate Profile

• Individuals with the creativity and drive to propose marketing initiatives with a flexible mindset and execute them with a sense of urgency
• Someone with the leadership to drive initiatives forward while engaging others
• Someone who is customer- and market-oriented, values the essence of things, and embraces change
• Individuals with an interest in clothing and fashion

Company Name

GU Co., Ltd.

Employment Type

Full-time Employee (Permanent, with a 3-month probationary period)

Annual Salary

• Annual Salary Range: 12.06 million yen – 16.20 million yen (Monthly Salary: 670,000 yen – 900,000 yen)
• Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations)
• Bonuses: Semi-annual bonuses twice a year; year-end bonus (eligibility and amount determined based on company performance and performance evaluations)
• Promotions twice a year (determined based on performance evaluations)

*We also welcome applications from those who wish to take on new challenges through opportunities at our company (assignments with an annual salary starting at 6.56 million yen may be available, depending on skills)
*Salary will be determined based on company regulations, taking into account your previous annual income and experience, not limited to the figures listed above

Working Hours

Flexible work hours or managerial/supervisory position

• Flexible work schedule

Standard daily working hours: 8 hours; Break: 1 hour
Core hours: 9:00 a.m. to 2:00 p.m.
Flexible hours…6:00–9:00 and 14:00–20:00; overtime work may occur

• Supervisors

Based on the working hours of the employee’s department; left to the employee’s discretion

Holidays and Leave

Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special leave and bereavement leave, childcare and family care leave systems, etc.
*In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)

Insurance Coverage

Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)

Employee Benefits

Employee stock ownership plan, mutual aid association, partner welfare programs, employee discount program, cafeteria, dedicated shuttle bus (for commuting to the Ariake office), defined contribution pension plan (full-time employees only)

Other

• We are actively recruiting mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying.
• Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time.
• Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or for other positions within the Fast Retailing Group.

• Measures Against Secondhand Smoke: As a general rule, smoking is prohibited on company premises and indoors, and we do not provide designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

Ariake Headquarters: 1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY
*Your location may be changed to a location designated by the company, including overseas locations.