Entry
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| Brand |  GU |
|---|---|
| Location |
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo Location may be changed to a location determined by the company, including overseas. |
| Update | Nov, 3 2025 |
Job Description
Background of Recruitment
GU, one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations. g.u., one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations.
There are still many challenges to be overcome for GU to become a truly global brand. Through transformation in all aspects of the clothing business, including building a stronger management team by hiring and training diverse human resources, perfecting products and styling, creating sales floors that are easy for customers to shop at, improving the accuracy of quantity and sales planning, and creating a system for flexible additional production, we will strive to achieve a minimal number of product numbers and We are looking for a leader candidate for product marketing who can promote GU's unique brand value of enjoying fashion to the fullest at a minimal number of items and at a reasonable price, and who can take on the challenge of setting the stage for the world.
Outline of the department
The mission of the Product Marketing Department, to which you will be assigned, is to conduct marketing development simultaneously with product development, to create marketing assets that can be used globally, including concepts, visuals, and content, and to develop and execute marketing plans that can be used globally, with a narrative from branding to in-store sales promotion measures. The mission of the Marketing Department is to develop and execute marketing plans that have a story to tell from branding to in-store sales promotions, and that can be used worldwide.
Job Description
The successful candidate will work closely with management to develop product marketing strategies, implement measures, and lead the brand building process at GU, which is in the midst of growth with the goal of becoming a global fashion brand from Japan. The company is unique in that each category (women's, men's, kids, etc.) has a single team of product development designers, MDs, and marketing staff, who promote everything from product development to marketing to customers. While being in charge of several categories, you will lead the following tasks as a category marketing manager.
Develop marketing strategies for each category throughout the season, and lead the execution of these strategies.
Develop GU's brand image and customer acquisition strategy, and supervise the overall creative production of visuals and content development in collaboration with internal and external creators. (TV commercials, Web sites, in-store sales promotion materials, creation of key visuals and lookbooks, production of editorial content, etc.)
Formulate and execute mid-term branding initiatives to realize GU's brand message "Your Freedom" on a global scale.
Depending on your experience, you may also be asked to manage a team.
In addition to 480 stores in Japan and overseas, all media used by GU, such as mass promotions and outdoor advertisements, are targeted, so you can easily feel the dynamism of the communication measures you are in charge of, which are directly and quickly communicated to customers.
Job Description is subject to change within the scope of work related to each department of the Headquarters due to departmental or organizational changes.
■Career Path
In the future, we expect you to become a marketing manager (leader and general manager) of a brand that develops not only domestically but also globally.
GU, one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations. g.u., one of the Fast Retailing Group's major brands, aims to become a truly global brand by creating hit products that capture mass trends, preventing shortages of hot-selling items, and providing products and services that exceed customer expectations.
There are still many challenges to be overcome for GU to become a truly global brand. Through transformation in all aspects of the clothing business, including building a stronger management team by hiring and training diverse human resources, perfecting products and styling, creating sales floors that are easy for customers to shop at, improving the accuracy of quantity and sales planning, and creating a system for flexible additional production, we will strive to achieve a minimal number of product numbers and We are looking for a leader candidate for product marketing who can promote GU's unique brand value of enjoying fashion to the fullest at a minimal number of items and at a reasonable price, and who can take on the challenge of setting the stage for the world.
Outline of the department
The mission of the Product Marketing Department, to which you will be assigned, is to conduct marketing development simultaneously with product development, to create marketing assets that can be used globally, including concepts, visuals, and content, and to develop and execute marketing plans that can be used globally, with a narrative from branding to in-store sales promotion measures. The mission of the Marketing Department is to develop and execute marketing plans that have a story to tell from branding to in-store sales promotions, and that can be used worldwide.
Job Description
The successful candidate will work closely with management to develop product marketing strategies, implement measures, and lead the brand building process at GU, which is in the midst of growth with the goal of becoming a global fashion brand from Japan. The company is unique in that each category (women's, men's, kids, etc.) has a single team of product development designers, MDs, and marketing staff, who promote everything from product development to marketing to customers. While being in charge of several categories, you will lead the following tasks as a category marketing manager.
Develop marketing strategies for each category throughout the season, and lead the execution of these strategies.
Develop GU's brand image and customer acquisition strategy, and supervise the overall creative production of visuals and content development in collaboration with internal and external creators. (TV commercials, Web sites, in-store sales promotion materials, creation of key visuals and lookbooks, production of editorial content, etc.)
Formulate and execute mid-term branding initiatives to realize GU's brand message "Your Freedom" on a global scale.
Depending on your experience, you may also be asked to manage a team.
In addition to 480 stores in Japan and overseas, all media used by GU, such as mass promotions and outdoor advertisements, are targeted, so you can easily feel the dynamism of the communication measures you are in charge of, which are directly and quickly communicated to customers.
Job Description is subject to change within the scope of work related to each department of the Headquarters due to departmental or organizational changes.
■Career Path
In the future, we expect you to become a marketing manager (leader and general manager) of a brand that develops not only domestically but also globally.
Qualifications
Required Experience, Skills, and Abilities
Experience in marketing and brand management at a business company or advertising agency (5 years or more)
Experience in project management and member management
■Welcome experience, skills, and abilities
Business level English skills or TOEIC score of 700 or above
(Please mention your experience of studying abroad or using English in business when you apply)
Experience working at HQ (headquarters) of a global brand is especially welcome.
The kind of person we are looking for
The ideal candidate will have the ability to think and act flexibly to propose and implement marketing initiatives with a sense of speed.
Leadership skills that can promote and involve others.
Customer-oriented, market-oriented, and able to enjoy change while focusing on the essence of things.
Have an interest in clothes and fashion.
Experience in marketing and brand management at a business company or advertising agency (5 years or more)
Experience in project management and member management
■Welcome experience, skills, and abilities
Business level English skills or TOEIC score of 700 or above
(Please mention your experience of studying abroad or using English in business when you apply)
Experience working at HQ (headquarters) of a global brand is especially welcome.
The kind of person we are looking for
The ideal candidate will have the ability to think and act flexibly to propose and implement marketing initiatives with a sense of speed.
Leadership skills that can promote and involve others.
Customer-oriented, market-oriented, and able to enjoy change while focusing on the essence of things.
Have an interest in clothes and fashion.
Work Condition
Company Name
GU Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 1.26 million yen - 1.62 million yen (670,000 yen - 900,000 yen per month)
Allowance: Commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (decided according to personnel evaluation)
*We also welcome applications from those who would like to take on challenges through opportunities at our company (with the possibility of assignments from 5.8 million per annum depending on skills).
(Depending on your skills, you may be assigned an annual salary of 5.8 million or more).
Working Hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, with overtime.
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)
Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)
■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
GU Co.
Employment Type
Full-time employee (no fixed term, probationary period (3 months))
■Annual Income
Annual salary range: 1.26 million yen - 1.62 million yen (670,000 yen - 900,000 yen per month)
Allowance: Commuting allowance, overtime allowance depending on grade
Bonuses: Semiannual bonus twice a year, year-end bonus (whether or not to be paid and the amount will be decided according to the company's performance and personnel evaluation)
Promotion: Twice a year (decided according to personnel evaluation)
*We also welcome applications from those who would like to take on challenges through opportunities at our company (with the possibility of assignments from 5.8 million per annum depending on skills).
(Depending on your skills, you may be assigned an annual salary of 5.8 million or more).
Working Hours
Flextime system or management supervisor
Flexible working hours: 8 hours per day, 1 hour break, core hours 9:00-14:00, flexible hours 6:00-9:00, 14:00-20:00, with overtime.
Managers and supervisors: Based on the working hours of their department and left to the employee's decision.
■Holidays and Vacations
2 days off per week (Saturdays, Sundays, and holidays are working days), special vacations (8 days each half year, in addition to paid vacations), paid vacation, congratulation or condolence leave
Insurance
Social insurance (health insurance, employee pension, unemployment insurance, workers' accident compensation insurance, nursing care insurance)
Benefits
Shareholding association, Mutual aid association, 401K, affiliated welfare programs, employee sales, cafeteria, private shuttle bus (for commuting to Ariake office)
■Others
We are actively recruiting mid-career professionals for our group companies (Fast Retailing, UNIQLO, GU, etc.). We hope you will also check the following and consider applying.
-You may apply to multiple companies within the Fast Retailing Group at the same time. However, please note that even if you are selected for multiple companies, you will only be able to advance to the final round for one position at a time.
-We will consider your resume, interview evaluation, and other factors in the selection process and may offer you a position in a different Fast Retailing Group company.
Smoking is not permitted on the premises or indoors, and there are no smoking rooms or other smoking areas.
Location
Ariake Headquarters: UNIQLO CITY, 1-6-7 Ariake, Koto-ku, Tokyo
Location may be changed to other locations as determined by the company, including overseas.
Location may be changed to other locations as determined by the company, including overseas.
