This is LifeWear.
Who you are, what you believe in: that's what you wear everyday. And that is what we make clothing for. Welcome to a new way of apparel.
Apparel that comes from our Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.
A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all.
Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life.
It never stops evolving because your life never stops changing.
Simple apparel with a not-so-simple purpose:to make your life better.