Last Updated: 2010.03.04
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Brand Introduction
| Name: | PETIT VEHICULE S.A.S. |
|---|---|
| Established: | 1985 |
| Location: | Paris, France |
| Line of Business: | The design, manufacture and retail of PRINCESSE TAM.TAM brand lingerie. |
| Number of Stores*: | 166 stores (As of February 28, 2010) * including franchise stores |
Brand Introduction
Two sisters, Loumia and Shama Hiridjee, presented their first PRINCESSE TAM.TAM collection in a pret-a-porter show in 1985. Its original prints and bright colors immediately proved to be a strong draw. In 1987, PRINCESSE TAM.TAM opened its first shop in Montparnasse, Paris. When the Hiridjee sisters offered their first colorful print bras in woven fabrics, lingerie was available mostly in knit fabrics. Their colorful and innovative offerings were an immediate hit among Parisian women, with young women flocking to the beach wearing PRINCESSE TAM.TAM lingerie instead of swimwear. Since then, the Hiridjee sisters’ collections have won the hearts of many women for “being lingerie that presents women as they are.”
Today, the brand has built a sales network that includes the leading department stores and boutiques of France and the rest of Europe.
PRINCESSE TAM.TAM became a member of the FAST RETAILING Group in fiscal 2006.
http://www.princesseGrowth Strategy
Today’s PRINCESSE TAM.TAM is heir to the legacy of both the Hiridjee sisters’ concept of “making lingerie for women” and the craftsmanship of France’s lingerie industry. The brand’s collections are crafted with only the finest silks and cottons, original prints and fine lace. Once customers have worn PRINCESSE TAM.TAM garments and experienced their incredible comfort and fit, many become repeat customers. The brand includes three main lines: lingerie, homewear and swimwear.
At the end of February 2010, PRINCESSE TAM.TAM had a network of 166 shops, mainly in France. The collections are sold through major department stores, such as Galeries Lafayette and Printemps. Outside France, the brand has built a presence in 40 countries through a combination of 1,000 distributors, including the leading department stores of Europe.
