Last Updated: 2012.01.12
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Company Introduction
| Name: | PETIT VEHICULE S.A.S. |
|---|---|
| Established: | 1985 |
| Location: | Paris, France |
| Line of Business: | The design, manufacture and retail of PRINCESSE TAM.TAM brand lingerie. |
| Number of Stores*: | 159 stores (As of November 30, 2011) * including franchise stores |
Brand Introduction
Two sisters, Loumia and Shama Hiridjee, presented their first Princesse tam.tam collection in a pret-a-porter show in 1985. Its original prints and bright colors immediately proved to be a strong draw. In 1987, Princesse tam.tam opened its first shop in Montparnasse, Paris. When the Hiridjee sisters offered their first colorful print bras in woven fabrics, lingerie was available mostly in knit fabrics. Their colorful and innovative offerings were an immediate hit among Parisian women, with young women flocking to the beach wearing Princesse tam.tam lingerie instead of swimwear. Since then, the Hiridjee sisters’ collections have won the hearts of many women for “being lingerie that presents women as they are.”
Princesse tam. tam joined the Fast Retailing Group in fiscal 2006. At the end of fiscal 2010, the brand boasted a network of approximately 1,000 outlets spanning 40 countries, anchored by a strong presence in the leading department stores and boutiques of France and other parts of Europe.
http://www.princesseGrowth Strategy
PTT has three main lines: lingerie, home wear and swimwear. Benefiting from the craftsmanship of France's lingerie industry, all garments are made from only the finest silks and cottons and crafted with the utmost detail.
At the end of fiscal 2010, PTT had 160 directly-operated stores, mainly in France. In addition, collections are sold through major department stores such as Galeries Lafayette and Printemps. Outside France, the brand is developing a network that includes leading department stores.
Income dipped in fiscal 2010 as the brand's wholesale business was reduced. We are now working to make the operation more efficient and thus boost profitability.
