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Last Updated: 2014.03.11

UNIQLO Berlin Global Flagship Store Opens 11 April 2014

UNIQLO CO., LTD.
to Japanese

UNIQLO today announces the 11 April 2014 launch of its latest Global Flagship Store, in Berlin, Germany, at Tauentzienstrasse 7.

The launch marks the global retailer from Japan's entry into the German market, and creates several hundred jobs in the city. With a total sales floor of approximately 2,700 square meters over three levels, it will be the largest UNIQLO store in Europe, featuring UNIQLO's full line of men's, women's, and kids' clothing.

"Berlin is one of the world's leading capitals. UNIQLO has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany," said Berndt Hauptkorn, Fast Retailing Group Officer and UNIQLO Europe CEO, "We are excited about Berlin, and the customers across our German-speaking markets."

Located on the major intersection between Tauentzienstrasse and Nuernberger Strasse, the store's street corner entrance creates an open, welcoming facade. Designed by Wonderwall, Tokyo-based interior design firm, the store will be an architectural gem in this popular shopping area, combining stainless steel with futuristic spaces, for a truly unique shopping experience. As a UNIQLO Global Flagship, the Berlin store will feature high-tech installations, including monitors, LED tickers, and revolving mannequins. In addition, furnishings by German designers associated with the Bauhaus - including Mies Van Der Rohe, Walter Gropius, and Marcel Breuer - are situated throughout the store.

UNIQLO, first established in Japan in 1984, currently has more than 1,300 stores across 14 countries worldwide, including Japan. In Europe, the company operates 18 locations across three countries - launching in the UK in 2001, France in 2007, and Russia in 2010. Germany is UNIQLO's fourth retail market in Europe, reflecting the next step in the company's European expansion.

UNIQLO Reveals Six Faces of Berlin
UNIQLO today also reveals the cast of the Berlin People Campaign to celebrate its arrival in the German capital. Daaruum, Daniel Brühl, Eva Padberg, Nina Kraviz, Roland Mary and Samuel Schneider make up the diverse cast of six with photography by Thomas Lohr and styling by Jonathan Kaye.

Spanning across different parts of society, including musicians, actors, blogger personalities, models and entrepreneurs, each person of the People Campaign has a special connection and relevance to the scenery of Berlin. They will showcase how UNIQLO LifeWear fits seamlessly into the life of Berliners, regardless of personal background or style.

Nilam M. Farooq aka Daaruum, actress and blogger, is best known for her popular Youtube channel daaruum, with over 680,000 subscribers, featuring videos and tutorials about fashion, beauty, food, entertainment and lifestyle.

Daniel Brühl, award-winning actor and producer, first achieved international recognition with the hit independent German film Goodbye Lenin! Daniel's more recent performances in major Hollywood productions include The Fifth Estate, Rush and Inglorious Basterds.

Eva Padberg has modeled internationally for major fashion brands, Voted "Sexiest Woman in the World" by FHM magazine readers in 2005, Eva is also a singer and songwriter in the electronic duo Dapayk & Padberg, and appears in small roles in German film productions.

Nina Kraviz, renowned DJ and producer, gained international recognition for her unique sound and uncompromising attitude. Nina has played at major festivals like the Amsterdam Dance Event, Decibel, Awakenings and DEMF. She also landed a much-coveted residency at Richie Hawtin's ENTER.

Roland Mary opened the iconic and prestigious Berlin restaurant Borchardt in 1992 after it had been closed for several decades. Since the very beginning, the name Borchardt has been intimately associated with Berlin and today it is well-known throughout the world.

Samuel Schneider, currently one of the most promising young German actors, has starred in Oscar winner Caroline Link's successful new movie Exit Marrakesh. Samuel is also known for his roles in the films Boxhagener Platz and Schautag.

For more information, please visit http://www.uniqlo.com/de and follow us on Facebook at UNIQLO Deutschland and on Twitter at @UNIQLO_DE.

Details on UNIQLO Global Flagship Store in Germany

Store name:UNIQLO TAUENTZIEN
Opening date:​Friday, 11th April 2014, 12:00 noon
Address:Tauentzienstrasse 7, 10789 Berlin
Total sales floor:Approx. 2,700 square meters
​​(ground floor, basement and first floor)

Company Overview

Name:​​UNIQLO Europe Ltd.
Location:​London, U.K.
CEO:Berndt Hauptkorn, Takao Kuwahara
Ownership:100% consolidated subsidiary

 

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