Last Updated: 2010.08.18
UNIQLO Launches "Legging Pants" as First Campaign for Fall/Winter 2010
UNIQLO CO., LTD.
to Japanese
UNIQLO has launched its first global campaign of the Fall/Winter 2010 season with the introduction of Leggings Pants - The worldwide movement for comfort and style. UNIQLO is using Leggings Pants - the bottoms that look like skinny jeans but fit like leggings - as part of its efforts to expand its global marketing activities in 2010. Leggings Pants, the next generation of bottoms, offer the unique silhouette of skinny jeans, combined with the comfort of leggings.
Leggings Pants, the First Campaign for Fall/Winter 2010
The theme for the Fall/Winter 2010 season is to promote UNIQLO as a global brand. Leggings Pants, the first campaign product, look like skinny jeans but fit like leggings. UNIQLO's next-generation Jeans Pants will forever change the way you think about bottoms. These hybrid items feature the slim, attractive leg lines of skinny jeans, combined with the comfort of leggings. Leggings Pants are set to liberate the legs of women around the world.
The stretchable material offers maximum comfort while providing a surprisingly snug, flexible fit. Key features include attractive front and back pockets, rounded out by additional details such as buttons. The slim leg line's silhouette attractively shapes legs and bottoms. Leggings Pants can be combined with any look, offering a range of fun coordinating possibilities.
