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Last Updated: 2008.05.26

UNIQLOCK wins the Clio Awards Interactive Grand Prix!

UNIQLOCK Wins the Clio Awards Interactive Grand Clio
Accolades from Two of World’s Top Three Advertising Festivals!

to Japanese

UNIQLOCK has won the 2008 Interactive Grand Clio at the Clio Awards, one of the world’s top three international advertising presentations. UNIQLOCK was first launched in June 2007 and now forms a key part of UNIQLO’s visual global promotion.

This is the second such accolade presented for UNIQLOCK following the One Show Interactive Grand Prix earlier this month.

 UNIQLOCK wins the Clio Awards Interactive Grand Clio

UNIQLOCK, the blog part launched in June 2007 as a key part of the global promotion for the UNIQLO brand, has been presented with a best-in-show Grand Clio in Interactive from the Clio Awards. The Clio Awards is a true accolade ranking one of the top three in the world along with the Cannes Lions and the One Show advertising festivals.

The Clio Awards is the second award won by UNIQLOCK of the top three awards following the One Show Interactive Grand Prix of May 15, 2008. The high level of originality and creativity displayed on UNIQLO’s website has been widely praised, winning a total of 15 prizes to date at 7 different advertising awards.

 The Clio Awards

The Clio Awards, part of Nielsen Business Media, is one of the world’s most prestigious and recognized awards program for advertising, interactive and design. Now in its 49th year, the Clio Awards receives more than 20,000 entries from 63 countries, and an international jury of more than 100 creative experts selects Gold, Silver and Bronze Clio winners. The judges also have the option of selecting one of the Gold Clio winners as recipient of the coveted Grand Clio for best-in-show in that category. The awards are presented at the Clio Festival, held annually in South Beach. For more information, please visit (URL: http://www.clioawards.com/


UNIQLO blog part UNIQLOCK first appeared on our home page in June 2007 as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-in clock function. A group of girls wearing UNIQLO clothes introduce their original dance with the screen changing in time with the clock. The overriding aim is to transmit UNIQLO’s global view to the world using our MUSIC×DANCE×CLOCK form of communication that can transcend any language barrier.

At the same time, our WORLD.UNIQLOCK has become increasingly well known in the Internet world. The WORLD.UNIQLOCK page on our website shows a world map displaying the number and location of users who incorporate UNIQLOCK parts into their own blogs.

When we launched our second cashmere version of UNIQLOCK in October 2007, we had 33,481 blog parts established in 73 countries around the world.

We launched our third version of UNIQLOCK blog part, “20 COLOR T”, on April 28 in which we express a strange world where live pictures and animation merge.

UNIQLO is currently aggressively expanding its global operations in New York, London, Hong Kong, South Korea and China. We will continue to design promotions focusing on our key ”global” theme.

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