Last Updated: 2008.05.12
UNIQLO's global promotion UNIQLOCK wins 2 Gold Awards and the Best of Show in One Show Interactive
UNIQLO CO., LTD.
to Japanese page
UNIQLOCK has formed part of UNIQLO's global promotion since the original blog parts were first launched in June 2007. Now UNIQLOCK has won the Best of Show in 2008 One Show Interactive, one of the world's top three advertising awards.
The high level of originality and creativity on the UNIQLO web has been richly rewarded. UNIQLOCK has won awards in eight different sections at four different award competitions overseas, and it has also won awards in four different sections at the Tokyo Interactive Ad Awards (TIAA) in Japan.
■ The One Show Interactive Section Award
UNIQLOCK has been awarded the One Show Interactive※, one of the top three global advertising awards shows along with the Cannes International Advertising Festival and the Clio Awards.
The Best of Show was awarded for UNIQLO's highly creative global promotion that perceives easy-to-use blog parts contents as a form of media, and uses its MUSIC×DANCE×CLOCK form of expression that anyone around the world can instantly understand regardless of language.
UNIQLO will continue its aggressive promotion activities with a global flavor, making maximum use of the WEB and incorporating various inventive methods of expression.
※ One Show is one of the three top global award shows hosted by the non-profit organization The One Club, founded in 1975 to uphold and recognize high standards of creativity in advertising. There are three awards: the One Show awarded for general advertising, the One Show Interactive awarded for new media and online advertising, and the One Show Design awarded for package design and branding. Entries are judged by top creators in each segment of the industry. The awards ceremony is held in New York in May.
■ What is UNIQLOCK
UNIQLO blog parts UNIQLOCK first appeared on our home page in June 2007 as part of our polo shirt campaign. UNIQLOCK are blog parts with an inbuilt clock function. A group of girls wearing UNIQLO clothes introduce their original dance with the screen changing in time with the clock. The overriding aim is to transmit UNIQLO's global view to the world using our MUSIC×DANCE×CLOCK form of communication that can transcend any language barrier.
At the same time, our WORLD.UNIQLOCK has become increasingly well known in the Internet world. The WORLD.UNIQLOCK page on our website shows a world map displaying the number and location of users who incorporate UNIQLOCK parts into their own blogs.
When we launched our second cashmere version of UNIQLOCK in October 2007, we had 33,481 blog parts established in 73 countries around the world.
We launched our third version of UNIQLOCK blog parts, "20 COLOR T", on April 28 in which we express a strange world where live pictures and animation merge.
UNIQLO is currently aggressively expanding its global operations in New York, London, Paris, Hong Kong, South Korea and China. We will continue to design promotions focusing on our key "global" theme.
■ UNIQLOCK awards
|
Award Title
|
Section
|
Prize
|
| One Show Interactive | Best of Show | |
| Microsite | Gold | |
| Integrated Branding | Gold | |
| NY ADC | Hybrid | Cube （First Prize） |
| Advertising Interactive | Intuitive Merit (Bronze) | |
| ANDY AWARDS | Interactive | Silver |
| AD FEST | INNOVA LOTUS | INNOVA LOTUS (Gold) |
| CYBER LOTUS | Silver | |
| TIAA （Tokyo Interactive Ad Awards） | Grand Prix | |
| Integrated Campaign | Gold | |
| Campaign Site | Gold | |
| Interactive Advertising | Gold |
