Last Updated: 2008.08.01
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Brand Introduction
PRINCESSE TAM.TAM
Twenty-two years ago in France, lingerie was either functional or “sexy,” mostly in knitted fabrics. Madagascar born and raised, bright colors and perfume of the southern island still in mind, Loumia and Shama Hiridjee surprised Parisians with their colorful, printed bras in woven fabrics.
In 1985, PRINCESSE TAM.TAM presented its first collection in a pret-a-porter show. Immediate orders from major department stores followed. In 1987, PRINCESSE TAM.TAM opened its first shop in Montparnasse. In the 1990s, the brand launched lines of homewear and swimsuits.
http://www.princessetam-tam.com/
Growth Strategy
PRINCESSE TAM.TAM has its own network of 131 directly operated shops mainly in France as of June 2007. The products are being sold through major department stores, such as Galeries Lafayette and Printemps. Outside France, the brand has built a presence in 45 countries through a combination of 1,500 distributors, including such department stores as Harrods, Selfridges, La Rinascente, and Neiman Marcus, and an international network is expanding, in Europe, Russia, the Middle East, and the Indian Ocean region.
