Last Updated: 2008.08.01
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Brand Introduction
COMPTOIR DES COTONNIERS
The saga began in 1995 with the opening of two boutiques in Paris and Toulouse. The trade name COMPTOIR DES COTONNIERS referred to the natural fabrics, with a human dimension of exchange and proximity with the customers.
The brand developed its core values further in 1997, when the founder realized, dressing the shop window, that mothers and daughters often go shopping and spend enjoyable time together. When the COMPTOIR DES COTONNIERS presented its image embodied by real mothers and daughters, the concept quickly won a large following in France.
Overseas boutiques were opened, starting with European cities: first Barcelona, Madrid, and Brussels, then Berlin, London, Lisbon, and Milan. In the meantime, the brand established itself in Tokyo and Seoul.
http://www.comptoirdescotonniers.co.jp/
Growth Strategy
With retail sales amounting to ¥24 billion, COMPTOIR DES COTONNIERS growth is due both to the increase in scope, or international development, and to the strong performance of the existing network. While optimizing the French network of 226 shops, the brand has developed in other European countries and in Asia, respectively, 59 and 29 points of sales (as of August 31, 2007). Since the first boutique in Tokyo in February 2006, 20 points of sale have been opened in Japan. The COMPTOIR DES COTONNIERS brand has recently launched children’s, lingerie, and accessories lines and will continue to enhance its product offerings for further growth.
