Last Updated: 2008.09.01
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Brand Introduction
g.u.
The brand name 'g.u.' sounds like the Japanese word 'jiyu' or 'free' so the brand incorporates the message to wear with ease the clothes that make you most comfortable. In the g.u. logo, the spots represents the fact that the brand was born as a seed of the FR corporate ethic, the bouncy font expresses ease of movement and fun, and the green color expresses nature and gentleness.
The g.u. brand is designed with 6 concepts in mind:
- A trend-conscious fashion taste
- Impressive variation of design to suit broad customer range
- Fashion to be enjoyed by all the family
- A clean feel, a fresh, natural atmosphere in the stores
- Easy to buy low-priced clothes
- Good quality for peace of mind
FOOT PARK
The Foot Park concept is to "offer foot fashion to fit a free and comfortable family life". Foot Park offers a tried and tested range of competitive footwear at reasonable prices. The bright and lively stores, targeting mainly family customers, have a relaxed, at-home feel allowing you to shop at leisure.
Growth Strategy
GOV RETAILING CO, LTD. was created on September 1, 2008 out of the merger of three FR subsidiaries, low-cost brand retailer G.U. CO., LTD., and footwear retailers ONEZONE CORPORATION and VIEWCOMPANY CO., LTD.
Through this merger, we have combined common functions such as sales, products and marketing in order to achieve a more efficient company management. In addition, we are looking to improve efficiency and cooperation in the areas of production, R&D, systems, and administration through stronger links with the FAST RETAILING and UNIQLO corporate group.
Going forward, we will continue to pursue the best low-cost clothing under our g.u. brand and develop products that offer both low prices and attractive fashion. In our footwear segment including FOOT PARK and VIEW brands, we will be looking to develop original designs for comfortable shoes that are both fashionable and functional.
For GOV RETAILING, as a new company within the FAST RETAIILNG group, the year to August 2009 represents the second creative phase in our quest to reform and energize this business.
