About UNIQLO's Business

The UNIQLO brand was conceived to convey a fundamental message; "To consistently provide high quality, basic but stylish casual clothes at the lowest possible market price, clothes that anyone could wear, anytime, anywhere. That means achieving a successful combination of low-cost management with the shortest, cheapest lead times on manufacture and distribution.

In addition, we strive to provide top quality customer service that exceeds even our strictest customer demands." UNIQLO's ultimate aim is to create a unique concept molded from the highest quality, globally generated information. This concept would then drive the design, manufacture and retail of top quality garments, concept so strong that the clothes it generates would become a new information source in their own right, opening up a entirely new world of 'information-oriented, concept-driven retailing'.