Last Updated: 2010.03.04
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Brand Introduction
| Name: | CABIN CO., LTD.  http://www.cabin.co.jp/ |
|---|---|
| Established: | August, 1971 |
| Location: | Midtown Tower 7-1, Akasaka 9-chome, Minato-ku, Tokyo 107-6231 Japan |
| Line of Business: | The design, manufacture and retail of women’s clothing and accessories for ZAZIE and enraciné brands, etc. |
| Number of Stores: | 201 stores (As of February 28, 2010) |
Brand Introduction
Established in 1971, CABIN pioneered the SPA (Specialty store retailer of Private label Apparel) approach in the women’s apparel business in Japan and grew rapidly in the 1970s. CABIN became a wholly owned subsidiary of FAST RETAILING following a takeover bid in fiscal 2006.
CABIN has two brands, ZAZIE, which offers a combination of refined sophistication and high fashion, and enraciné, which incorporates seasonal fashion trends into natural-looking, comfortable apparel. As a fashion-conscious but reasonably priced brand, CABIN is targeting and working to appeal to a wide range of customer segments.
As of the end of February 2010, CABIN’s store network included 200 stores, located mainly in shopping malls and fashion boutique buildings.
Growth Strategy
After starting out with multiple brands, CABIN is now almost exclusively focused on two brands, ZAZIE and enraciné. CABIN will concentrate on raising brand awareness of these two brands. In October 2009, ZAZIE and enraciné opened shops on the third floor of UNIQLO’s newly renovated Ginza store. This high-profile display in Ginza, Tokyo’s premier fashion district, has given both brands a boost, and they are becoming known among a wider range of customers.
To enhance performance, CABIN is now working to perfect its SPA business model and offer clothing that is fashionable but attractively priced. In fall 2008, to further strengthen price competitiveness, CABIN has begun to share materials and production infrastructure with UNIQLO. Also, beginning in fall 2009, CABIN began to increase its number of designers and pattern makers to enhance its product-design capabilities.
