Last Updated: 2008.02.26
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Environmental Activates through ICON Projects
Organization of Events to Spark New Concepts and Activities
LINK THEORY HOLDINGS CO., LTD. has teamed up with many companies since 2006 through the Theory Icon Project*1 and enhanced the image of innovation, intelligence, and trustworthiness associated with the Theory brand.
As part of the Icon Project, together with the Precipice Alliance*2 and the Natural Resources Defense ouncil,*3 the company sponsored a Green Event in June 2007 at its flagship store in New York City. This event provided a learning forum on the importance of eco-friendly living (living that reduces emission of carbon dioxide) and it supported improving awareness of environmental issues and of companies fulfi lling their social responsibilities.
- *1
- It is the artistic and philanthropic arm of Theory, which curates a program of events, exhibitions, and sponsorships, designed to encourage the development and exposure of iconic ideas and initiatives.
- *2
- This is an organization that provides education on the effects of climate change as well as support for artwork based on environmental themes. It also disseminates information and engages in other educational activities.
- *3
- This is one of the most infl uential environmental conservation organizations in the United States. Its mission is to protect people, flora and fauna, and the natural environment all over the world.
